Liberta Inc. (TSE Standard: 4935), which develops products that "plan joy and make the world more interesting," will launch a limited series of fabric softeners and fabric mists from its lifestyle fragrance brand "Mellow Charm," produced by Maki Goto in terms of scent and package color. Known as a perfume lover, Ms. Goto meticulously developed a genderless scent for "everyday laundry" that combines freshness with a woody depth. It will be released sequentially at Don Quijote group stores from late June 2026 (※1).

Production Background This project originated from Maki Goto's "life with fragrance" that she has cherished since her teenage years. Ms. Goto, who has enjoyed fragrances in her daily life through perfume collections and regular aroma habits, found that the scent of fabric softener was a familiar presence that naturally blended into her routine of daily laundry. Having previously used Mellow Charm fabric softener, her desire to "deliver a comfortable moment where scent becomes a memory" aligned with the brand's vision, leading to the initiation of this project.

Production Points - Scent: Noble Woody Amber A genderless, mature scent characterized by cleanliness and woody depth. A scent that combines freshness and depth, selected with juniper berry at the top, jasmine in the middle, and sandalwood and amber at the base. The focus was on achieving both "memorable depth" and "excellent diffusion of scent." We aimed for a fragrance that naturally blends into daily life while leaving a lasting impression, from a clean first impression to a soft, sweet lingering scent. Numerous prototypes were made to ensure that families and loved ones would feel a sense of comfort when they encountered the scent.

- Package Color: "Muted Green" conveying cleanliness and nature Instead of the common pinks and purples for fabric softeners, an exquisite "muted green" mixed with white was adopted. This visually expresses the "cleanliness" essential for laundry, clothing, and linens, and the "freshness reminiscent of a forest" characteristic of the scent. By choosing a calm tone that evokes the power of nature, a color that blends with any interior was selected.

--- ## [Fabric Softener Product Features] - 24-hour (※2) antibacterial effect (※3) for indoor drying OK Inhibits bacteria adhering to clothing for 24 hours, suppressing unpleasant odors even when drying indoors, making laundry pleasant at any time. - Formulated for ease of use with baby clothes (※4) Uses low-irritant fabric softener ingredients for a soft finish. It's a fabric softener that's easy for the whole family to use. - Reduces static electricity (※5), inhibits pollen adhesion (※6) for comfortable wear Contains surfactants that suppress static electricity (※5), reducing discomfort caused by static electricity even in dry seasons or with certain fabrics. Additionally, by inhibiting pollen adhesion (※6), it keeps clothes more comfortable. - Adopts a microcapsule-free formula with consideration for environmental impact Does not use microplastic capsules, which have raised concerns about their impact on the marine environment in recent years, adopting a formula that considers both the environment and human body.

[Fabric Mist Product Features] - Deodorizing & antibacterial effect (※7) for odor care Not only envelops with fragrance, but also effectively cares for bothersome odors. - One spray instantly lifts your mood When sprayed on clothes, linens, or fabric products like sofas and curtains, a deep fragrance instantly envelops the entire space. - Easy-to-use large trigger The large, easy-to-push trigger makes it convenient to use.

Comment from Maki Goto "For me, who does laundry every day, fabric softener is an important presence that naturally accompanies me. I put my wish to deliver a warm moment through scent to all households, regardless of gender or age. I would be happy if this scent gently accompanies everyone's daily lives and someday becomes a memory that remains in their hearts."

Maki Goto Profile Born September 23, 1985. Active as a 3rd generation member of "Morning Musume." from 1999, and later as a solo artist after graduation. In April 2020, she launched "Gomaki no Guild," a YouTube channel featuring game streaming and lifestyle/beauty information. She is active in various fields, including modeling for beauty magazines. Celebrating her 25th anniversary, she released her commemorative album "COLLECTION" on October 15, 2025. Her artist activities are also gaining attention. Following the highly successful photo book "ramus" released in 2021, she released "flos."

Product Overview - Product Name: Mellow Charm Fabric Softener Noble Woody Amber Price: 1,099 JPY (tax included) Content Volume: 600mL

- Product Name: Mellow Charm Fabric Softener Noble Woody Amber Refill Price: 1,648 JPY (tax included) Content Volume: 1,800mL

- Product Name: Mellow Charm Fabric Mist Noble Woody Amber Price: 748 JPY (tax included) Content Volume: 300mL

What is Mellow Charm? Under the brand concept "This scent becomes a memory," it adds richness to life through fragrance. Born from the desire for the scent to become a trigger to recall wonderful memories, like a memory switch, it has surpassed a cumulative total of 240,000 units shipped for all series within approximately one year of its launch (※8).

Mellow Charm Lineup Sales Channels: Don Quijote group stores (※1) - Product Name: Mellow Charm Fabric Softener Price: 1,099 JPY (tax included) Scent: Lucky Pink Flower / Elegant Blue Rose Content Volume: 600mL

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  • Source: PR TIMES
  • Category: News