-Maki Goto's First Fabric Softener Production- Comfortably coloring everyday life with a "mature scent" that feels deep within its freshness. "Mellow Charm" limited series of fabric softeners & fabric mists introduced
Liberta Inc. will release a limited series of 'Mellow Charm' fabric softeners and fabric mists produced by Maki Goto, featuring a genderless 'Noble Woody Amber' scent. Available at Don Quijote stores from late June 2026.
📋 Article Processing Timeline
- 📰 Published: April 3, 2026 at 20:00
- 🔍 Collected: April 3, 2026 at 11:30
- 🤖 AI Analyzed: April 21, 2026 at 05:00 (425h 29m after Collected)
Liberta Inc. (TSE Standard: 4935), which develops products that 'plan joy and make the world interesting', will release a limited series of fabric softeners and fabric mists from the lifestyle fragrance brand 'Mellow Charm', produced by Maki Goto in terms of fragrance and package color. Known as a perfume enthusiast, Goto meticulously focused on the 'scent of daily laundry' to create a genderless fragrance that balances freshness with woody depth.
It will be released sequentially at Don Quijote affiliated stores from the end of June 2026 (*1).
Production Background
The origin of this project is the "lifestyle with fragrance" that Maki Goto has cherished since her teens.
Goto has long enjoyed having scents close to her, through her perfume collection and daily aromatherapy habits. Within the daily routine of "laundry", the scent of fabric softener has been an intimate presence that naturally blends into life.
Having used Mellow Charm fabric softeners in the past, her desire to "deliver comforting moments where scents become memories" aligned with the brand, kicking off this project.
Production Points
■ Scent: Noble Woody Amber
A genderless, mature scent featuring a blend of cleanliness and woody depth.
Selecting a scent that combines freshness and depth, it layers juniper berry at the top, jasmine in the middle, and sandalwood and amber at the base.
The focus was on achieving both "memorable depth" and "good scent projection".
From the clean first impression to the lingering notes that transition into a soft sweetness, the aim was a fragrance profile that naturally melts into daily life while leaving a lasting impression.
Repeated prototyping was done to ensure that when family and loved ones encounter the scent, they suddenly feel a sense of comfort.
■ Package Color: 'Muted Green' feeling clean and natural
Instead of the pinks and purples common in fabric softeners, a color that looks like it has been mixed with white
It will be released sequentially at Don Quijote affiliated stores from the end of June 2026 (*1).
Production Background
The origin of this project is the "lifestyle with fragrance" that Maki Goto has cherished since her teens.
Goto has long enjoyed having scents close to her, through her perfume collection and daily aromatherapy habits. Within the daily routine of "laundry", the scent of fabric softener has been an intimate presence that naturally blends into life.
Having used Mellow Charm fabric softeners in the past, her desire to "deliver comforting moments where scents become memories" aligned with the brand, kicking off this project.
Production Points
■ Scent: Noble Woody Amber
A genderless, mature scent featuring a blend of cleanliness and woody depth.
Selecting a scent that combines freshness and depth, it layers juniper berry at the top, jasmine in the middle, and sandalwood and amber at the base.
The focus was on achieving both "memorable depth" and "good scent projection".
From the clean first impression to the lingering notes that transition into a soft sweetness, the aim was a fragrance profile that naturally melts into daily life while leaving a lasting impression.
Repeated prototyping was done to ensure that when family and loved ones encounter the scent, they suddenly feel a sense of comfort.
■ Package Color: 'Muted Green' feeling clean and natural
Instead of the pinks and purples common in fabric softeners, a color that looks like it has been mixed with white