Departure of “Market-Style Seafood BBQ Event ‘Business Trip! Beach Grill Umaka Market’” at AEON Mall Niihama in Ehime Prefecture! Limited Time from June 12! Also Usable as a Beer Garden!

[Select and grill naturally caught tuna from Misaki and shell oysters like at a market]

We bring you a “business trip fishing port” experience where you can choose, grill, and enjoy seafood directly from the fishing port on the spot, as if the fishing port market has come to town.

The lineup includes naturally caught tuna from Misaki, domestic shell oysters, and live sea urchins in shells, all carefully selected by professionals in each field.

The event name “Umaka Ichiba” is derived from the initials of the main ingredients: “uni” (sea urchin), “maguro” (tuna), and “kaki” (oyster).

The name embodies the desire for customers to enjoy the boldness unique to beach grilling and the lively atmosphere of a market, centered around these three representative blessings of the sea.

The characteristic is the experiential style of “choose like at a market and grill on the spot.”

After selecting products at the entrance, paying at the register, you can enjoy self-service beach grilling at your table, allowing you to casually enjoy seafood BBQ.

The venue is decorated with flags of a big catch and streamers to create a space that evokes the bustling atmosphere of a market.

We provide a dining experience with a sense of presence as if you are visiting a fishing port market.

Furthermore, as an opening event, we are planning a show of grilled tuna head (kabuto) from Misaki.

Grilled tuna head show

Recommended Menu Overview

[Signature Menu] ・Famous torotaku made with naturally caught tuna: 590 yen ・Taste comparison with naturally caught bluefin tuna: 990 yen ・Famous torotaku made with naturally caught tuna: 590 yen / Taste comparison with naturally caught bluefin tuna: 990 yen

[Shell Oysters] ・Large raw rock oysters: 990 yen ・Sanriku true oyster gangan-yaki (approx. 1 kg): 1,900 yen

Raw rock oyster

Gangan-yaki

[Domestic Live Sea Urchins in Shell] ・Limited quantity and season: Sanriku sea urchin: 660 yen ・Limited quantity and season: Hokkaido sea urchin: 990 yen

Hokkaido sea urchin *Availability depends on season and fishing conditions

[Specialty Rice Bowls] ・Umaka seafood rice bowl: 2,900 yen ・Three-variety rice bowl: 2,900 yen ・Naturally caught tuna extravaganza rice bowl: 2,400 yen ・Negitoro (minced tuna) and salmon roe rice bowl: 1,900 yen *Large portion +200 yen *Bowls come with broth for finishing tea-soaked rice and condiments (sesame, nori, wasabi) *Photos are for illustration purposes. All prices include tax.

[The restaurant is filled with the delicious aroma of the sea] ◆◆Of course, fresh seafood is available, but other menu items are also abundant! Beach grill items such as turban shells, scallops, abalone, surf clams, shrimp, octopus skewers, squid skewers, beef skewers, pork skewers, giant negima (leek and meat), frankfurters, french fries, corn butter, as well as various side dishes, soft drinks, and alcoholic beverages. Moreover, daily changing ingredients are also a source of enjoyment! *Available products change daily depending on fishing and market conditions.

Inside the restaurant

Grilled tuna tail using a gas stove is also exquisite

[Free visit OK!] ◆◆The system is simple! ① Go to the restaurant ② Choose your favorite products ③ Pay for the products ④ Staff will guide you to your seat ⑤ Enjoy the exquisite ingredients to your heart's content!

<Umaka Market at AEON Mall Niihama Store Overview> [Venue Address] 8-8 Maedacho, Niihama City, Ehime Prefecture 792-0007, Special venue on the flat parking lot [Event Period] June 12 (Fri) - July 5 (Sun), 2026 [Business Hours] 11:00-21:00 (Last Order 20:30) [Number of Seats] Approximately 72 seats [Inquiries] 080-7438-0890 HP: https://umaka-ichiba.com Instagram: https://www.instagram.com/umaka_ichiba?igsh=dGpmbTdpYXgyZmcy&utm_source=qr