LG PuriCareTM Pet Gen3 with Circulator Launched for Pet Hair and Odor Control

LG Electronics Japan Co., Ltd. (President: Sung-Joo Son, Headquarters: Chuo-ku, Tokyo) has been selling the "LG PuriCareTM Pet Gen3" (pronounced: El-Jee Puri-Care Pet Jen-Three), an air purifier equipped with a circulator specifically designed to tackle pet hair and odors, since Wednesday, June 24, 2026.

This new model in LG's "LG PuriCareTM" air purifier series garnered attention by receiving over 400 pledges in one month during its crowdfunding campaign on "GREEN FUNDING." With an applicable floor area of 61.2m2 (approx. 37 tatami mats), it combines high purification performance that draws in air from all 360° directions with powerful air circulation from its circulator, removing over 99% of pet-related allergens, as well as airborne bacteria, pollen, and odors in the room (※1, 2, 3, 4). It creates a comfortable indoor environment for both pets and people.

Since its general release, the product has been well-received by customers seeking to create comfortable indoor environments. Additionally, the LG Official Online Shop is offering a special promotion for all purchasers of the "LG PuriCareTM Pet Gen3": a set of two dedicated pre-filters, ideal for allergen control, will be gifted (limited quantity, ends when supplies run out).

<Sales Overview>

Model Name (Model Number)

Color

Release Date

LG PuriCareTM Pet Gen3

(Model No.: AS657DWT2)

White

Released on Wednesday, June 24, 2026

【Features of "LG PuriCareTM Pet Gen3"】

Product Page: https://www.lg.com/jp/air-cleaner/puricare/as657dwt2/

Captures even fine dust, pollen, pet allergens, and odors

The applicable floor area is 61.2m2 (approx. 37 tatami mats), and it draws in polluted air from all 360° directions. The 3-layer filter built into the main unit removes over 99% of pet-related allergens, as well as airborne bacteria, pollen, and odors in the room (※1, 2, 3, 4).

Furthermore, when set to "Pet Mode," which is specialized for pet hair and odor control, it captures approximately 30 times more airborne pet hair (compared to "Smart Mode") (※7), keeping the living space for pets and their owners clean.

<About the 3-Layer Filter>

It employs a 3-layer filter consisting of: 1 a pre-filter that removes pet hair and dust, 2 a HEPA filter that also handles PM2.5, and 3 a photocatalytic (deodorizing) filter that captures odors. The pre-filter can be easily removed and cleaned by washing with water to remove accumulated pet hair and dust. Additionally, the photocatalytic (deodorizing) filter can have its deodorizing performance restored by exposing it to light such as sunlight or fluorescent light when its deodorizing ability decreases.

(※1) Test Method: Allergens extracted from cats were floated in a sealed test chamber of 25m3 (approx. 6 tatami mats), and allergens were measured by ELISA. Test Subject: Airborne allergens. Test Results: 99.9% reduction in approximately 30 minutes. Conducted in Shooting Air Mode. Testing Organization: Environmental Allergens Info and Care, Inc. Test Report: CR221353J. Certification Date: June 10, 2022. These are effects in a testing facility and not validated in actual living spaces. Effects may vary depending on usage conditions and methods.

(※2) Test Method: Conducted in a sealed test chamber of 25m3 (approx. 6 tatami mats) using the performance evaluation test of the Japan Electrical Manufacturers' Association (JEMA) voluntary standard (HD-131). Test Subject: One type of airborne bacteria. Test Results: 99.99% reduction in approximately 30 minutes. Conducted at airflow 8 and Shooting Air 2. Testing Organization: Kurashi no Kagaku Kenkyusho Co., Ltd. Test Report: LSRL-F097. Certification Date: June 30, 2022. These are effects in a testing facility and not validated in actual living spaces. Effects may vary depending on usage conditions and methods.

(※3) Test Method: Allergens from cedar pollen were floated in a sealed test chamber of 25m3 (approx. 6 tatami mats), and allergens were measured by ELISA. Test Subject: Airborne allergens. Test Results: 99.7% reduction in approximately 30 minutes. Conducted in Shooting Air Mode. Testing Organization: Environmental Allergens Info and Care, Inc. Test Report: CR221352J. Certification Date: June 10, 2022. These are effects in a testing facility and not validated in actual living spaces. Effects may vary depending on usage conditions and methods.

(※4) Test Method: Conducted in a sealed test chamber of 1m3 using the performance evaluation test of the JEMA voluntary standard (JEM1467 Appendix B "Deodorization Performance Test"). Odor components: 1 Ammonia, simulating pet odor and garbage odor; 2 Acetic acid, simulating body odor and cigarette odor; and 3 Acetaldehyde. Test Results: Pet odor 99%, garbage odor 99%, body odor 98%, cigarette odor 98%, acetaldehyde 95% (removal results after 30 minutes). Conducted at airflow 8 and Shooting Air 2. Testing Organization: Kurashi no Kagaku Kenkyusho Co., Ltd. Test Report: LSRL-52042-F097. Certification Date: June 30, 2022. Deodorizing effects vary depending on ambient environment (temperature, humidity), operating time, filter usage period/deterioration status, and odor type. These are effects in a sealed test chamber and not validated results in actual living spaces.

(※5) PM2.5 refers to fine particulate matter with a diameter of 2.5μm or less. PuriCare has not confirmed the removal of fine particulate matter smaller than 0.1μm. Furthermore, it does not remove all harmful substances in the air. Judgment Criteria: Time required to remove 99% of fine particulate matter from 0.1 to 2.5μm in a sealed test chamber of approximately 8 tatami mats is within 90 minutes. Conducted using the performance evaluation test of the JEMA voluntary standard (JEM1467 Appendix C "Dust Collection Performance Test"). Test Subject: Test dust. Conducted at airflow 8 and Shooting Air 2. Testing Organization: Kurashi no Kagaku Kenkyusho Co., Ltd. Test Report: LSRL-52052-F097. Certification Date: July 15, 2022. These are effects in a testing facility and not validated in actual living spaces. Effects may vary depending on usage conditions and methods.

(※6) Calculated based on the test method according to JEMA voluntary standard (JEM1467). This is an estimate for smoking 5 cigarettes per day. Maintenance or replacement may be required depending on usage conditions and the type/strength of odors.

(※7) Test Method: In a sealed test chamber of 6m3, 200g of cat hair was dropped from a tray at a distance of 20cm from the unit for 20 minutes, and the difference from the cat hair adhered to the filter was calculated. Test Subject: Cat hair. Test Results: Approximately 30 times more dust collection for airborne pet hair when using Pet Mode compared to Auto Mode. Conducted in Pet Mode. Testing Organization: Environmental Allergens Info and Care, Inc. Test Report: CR221358J. Certification Date: June 10, 2022. These are effects in a testing facility and not validated in actual living spaces. Effects may vary depending on usage conditions and methods. This product collects pet hair through its air circulation and dust collection functions, but does not collect hair that has fallen to the floor.

Quickly circulates air throughout the room with an integrated circulator

When set to "Shooting Air Mode," the 3-layer filter attracts and captures fine dust, and the circulator mounted on the top of the unit powerfully blows out air, circulating air throughout the room.

Smart display for intuitive understanding of air quality

Equipped with a highly visible "Smart Display" that allows for intuitive understanding of air quality. The status of dust and odors can be checked with four colors and illustrations, supporting the maintenance of clean air at all times.

Control from your smartphone even when you're away

Compatible with the "LG ThinQ" app, allowing for remote operation from your smartphone anytime, anywhere. It offers convenient features such as turning the unit off remotely if you forget to do so before leaving home, checking the real-time air quality in your room from outside, and setting a timer from your bed before sleeping.

【Main Specifications】

Model Name

LG PuriCareTM Pet Gen3

Model Number

AS657DWT2

Color

White

Filter

Pre-filter / HEPA filter / Photocatalytic (Deodorizing) filter

Voltage / Frequency

100V / 50Hz・60Hz

Rated Power Consumption

48W

Operating Noise

52db (Turbo operation) / 20db (Low operation)

Applicable Floor Area

61.2m2 (approx. 37 tatami mats)

External Dimensions

343mm×343mm×587mm

Weight

11.6kg

Smart Display

〇

LG ThinQ App

〇

Price

(Estimated retail price, including tax)

Open price (around 69,900 yen)

※ Specifications are subject to change without notice.

※ All images are for illustrative purposes only.

※ Company names, product names, and technology names mentioned in this release are trademarks or registered trademarks of their respective companies.

The Meaning Behind LG Electronics' Brand Slogan "Life's Good"

LG Electronics' brand slogan "Life's Good" symbolically expresses the desire to "excite and impress customers worldwide" amidst diversifying consumer needs, for a better life. Under this slogan, LG Electronics upholds the mission of "Innovation for a Better Life" through innovative smart solutions, aiming to bring joy to customers' daily lives, making them richer, healthier, and more creatively fulfilling. Furthermore, the company is embarking on the creation of a circular economy to realize a sustainable society. It has pledged to reduce carbon emissions by 50% by 2030 (compared to 2017) and to transition entirely to renewable energy by 2050, fulfilling its international responsibilities through carbon emission reductions and eco-friendly product designs.

LG Electronics Japan Co., Ltd. Overview

Company Name: LG Electronics Japan Inc.

Headquarters: Kyobashi Trust Tower 15F, 2-1-3 Kyobashi, Chuo-ku, Tokyo 104-8301

URL: https://www.lg.com/jp/

Established: January 1981

Representative: President Sung-Joo Son

Business Activities: Import and sales of LG Electronics products for the Japanese market.

Sales of TVs, monitors, laptops, home projectors, garment care appliances, air purifiers, clothes dryers/dehumidifiers, digital signage business, automotive equipment and solutions, etc.

About LG Electronics

LG Electronics is a global innovator in technology, including home appliances, with operations worldwide and over 74,000 employees.

With four business divisions: Home Appliance & Air Solution, Home Entertainment, Vehicle Solutions, and Energy Solution, and global sales of approximately 89.2 trillion Korean Won (KRW) in 2025. As a world-leading comprehensive electronics brand manufacturing consumer and commercial products ranging from TVs, home appliances, air solutions, monitors, to automotive equipment and solutions, LG Electronics continues to propose ways to make customers' lives "Life's Good."