What was the main objective of this survey?

The main objective was to investigate the actual impact of influencer and celebrity posts on consumer purchasing behavior and to verify whether the common belief that influencer marketing is ineffective is true.

How many people participated in the survey?

A total of 945 individuals participated in the survey.

What was the key finding regarding the effectiveness of influencer marketing?

The survey found that approximately 46% of respondents have actually purchased a product after seeing posts from influencers or celebrities, refuting the notion that influencer marketing is ineffective.

Did the survey consider how consumers gather information before purchasing?

Yes, the survey delved into how much information consumers gather before making a purchase and whether the presence or absence of PR labeling affects their buying decisions.

What is the demographic breakdown of the survey respondents?

The respondents ranged from their teens to 70s. The largest age groups were those in their 30s (36.8%), followed by their 40s (23.7%) and 20s (20.0%). There were 278 male and 667 female respondents.

[945 Person Survey] Is Influencer Marketing Ineffective? A Report on the Reality: Approximately 46% Responded "Have Purchased Before"

Published Mar 30, 2026 7:00 PM ・ Updated Jun 2, 2026 1:01 PM ・ 4 min read ・ Source: PR TIMES

A report investigating the purchasing influence of influencer marketing, with approximately 46% of respondents indicating prior purchase experience.

[945 Person Survey] Is Influencer Marketing Ineffective? A Report on the Reality: Approximately 46% Responded "Have Purchased Before"

*When quoting the content of this press release, please adhere to the following guidelines:

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"Relying on influencers doesn't lead to sales," "Consumers dislike PR sponsored content" – If you are involved in marketing, you've likely heard such voices.

LeveL.L Inc. conducted a survey targeting 945 men and women to verify how much the posts of influencers and celebrities influence actual consumer behavior.

The results refuted the common belief that it is "ineffective."

The survey revealed not "consumers who are deceived into buying," but the reality of "smart users who make purchasing decisions after independently scrutinizing information."

This survey was conducted to understand the actual consumer behavior triggered by posts from influencers and celebrities. It went beyond simply asking "Have you actually purchased something after seeing an influencer's post?" to inquire about "how much information you gather before purchasing" and "whether the presence or absence of PR labeling affects your purchase."

Survey Overview

Survey Period: March 6, 2026 - March 15, 2026 Survey Method: Internet Survey Target Audience: Men and women aged 10s to 70s nationwide Valid Responses: 945 (278 males, 667 females)

What is your gender?

The largest age group of respondents was those in their 30s with 348 people (36.8%), followed by those in their 40s with 224 people (23.7%), and those in their 20s with 189 people (20.0%). Responses were also obtained from a wide range of age groups from teens to 70s, including 124 people in their 50s (13.1%), 38 in their 60s (4.0%), 18 in their teens (1.9%), and 4 in their 70s (0.4%).

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Source: PR TIMES
Category: News

[945 Person Survey] Is Influencer Marketing Ineffective? A Report on the Reality: Approximately 46% Responded "Have Purchased Before"

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