Zero Out-of-Pocket Expenses for Advertising, LP Production, and Creative Costs! Announcement of Major Version Upgrade for "CHOKUDORI ASP," Enabling Ad Operations on a Performance-Based Model

Lepont LLC (Representative: Tatsuki Kondo, Location: Minami-Aoyama, Minato-ku, Tokyo) has launched "CHOKUDORI," a completely performance-based affiliate service provider (ASP).

This service eliminates all upfront investments traditionally associated with advertising operations, such as advertising costs, LP production fees, and creative production fees, realizing an innovative business model where costs are incurred only when results occur.

It is a solution for businesses and sole proprietors who aim to eliminate wasteful advertising expenses and pursue marketing investments that directly lead to sales.

■ Background of Service Launch and Issues Solved

　In the digital advertising market, the issue of "spending large amounts on advertising but not achieving results" is becoming increasingly serious for many companies.

SNS advertising on platforms like Meta, TikTok, and X (formerly Twitter), as well as listing ads, incur costs regardless of results, posing a significant risk, especially for small and medium-sized businesses.

Furthermore, traditional influencer requests were often fixed-fee, with uncertainty about their effectiveness.

●  Increased wasteful costs due to paying for advertising without achieving results

●  High initial costs for creating creatives like LPs and banners

●  Difficulty in guaranteeing ROI with fixed-fee influencer requests

　CHOKUDORI ASP fundamentally solves these issues.

By implementing a system where costs are incurred only when "results" such as applications or inquiries occur, businesses can start advertising operations with zero upfront costs.

■ Main Features and Strengths of CHOKUDORI ASP

【Feature 1】Completely Performance-Based Ad Operations with Zero Upfront Cost

　From operating major SNS ads like META, TikTok, X, and Threads, to listing ads, influencer casting, SEO article creation, and community management, everything is handled on a performance-based model.

Billing occurs only when "results" (applications/inquiries) are generated, with no cost incurred just for views.

CPA (Cost Per Acquisition) can also be set in advance, allowing for clear budget management.

【Feature 2】LP Production and Mini-App Production Also Available on a Performance-Based Model

　Landing page (LP) production, indispensable for ad operations, can be selected on a performance-based model (10% of performance fee) or a fixed-fee model (200,000 yen per delivery).

Mini-app and site production for maximizing customer attraction are also supported on a performance-based model (15,000 yen per lead acquisition) or a fixed-fee model (300,000 yen per project).

【Feature 3】High-Quality Structure with Direct Clients × Fully Vetted Media

　Traditional ASPs often involved multiple intermediaries (Business → Agency A → Agency B → Media), leading to complex communication.

CHOKUDORI ASP adopts a simple, direct structure (Business → CHOKUDORI → Media).

By handling only direct client projects, it can quickly respond to detailed regulations regarding appeal methods and other aspects.

Media partners introducing projects are selected through a strict vetting process, with contract extensions reviewed every three months after registration. It covers one of the industry's widest ranges of media types (SNS advertising, influencers, article creation, community management, point sites, etc.).