[Don't Give Up on Cute Even in the Rainy Season] Hair Iron Brand 'Lena' Launches Limited Campaign to Support Bangs and Frizz Control on Rainy Days

Lena Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President: Hiroki Shimizu) announces the 'Rainy Days Campaign' for the rainy season, starting May 22, 2026 (Friday) exclusively at the Lena official online shop, under its high-performance hair care appliance brand 'Lena' (concept: 'Hair should be more free, more cute.').

During the rainy season, daily styling woes increase due to humidity—bangs collapsing, hair frizz, and curls losing shape. 'I want to enjoy a cute hairstyle even on rainy days.'

Responding to these voices, Lena implements a limited-time campaign with rainy season-exclusive free gifts, allowing customers to enjoy their own hairstyles even in humid weather.

Campaign Overview

Period: Friday, May 22, 2026 – Tuesday, July 21, 2026

Purchase location: Lena Official Online Shop Special page: https://www.lenajp.com/pages/rainy-days-campaign-2026

Customers who purchase eligible products will receive rainy season-exclusive free gifts.

Rainy Season Exclusive Free Gifts

For customers who purchase eligible products (Straight / Curl / Wide / Mini Series / Travel Set / Wide x Mini Set), the following gifts will be presented:

Umbrella Marker

Bangs Fixing Sheet (2 large + 2 small set)

※Available while supplies last.

'Umbrella Marker' to Boost Your Mood on Rainy Days

A convenient umbrella marker to prevent umbrella mix-ups on rainy days. It not only helps you spot your umbrella easily but also adds a subtle 'cute' touch to your belongings.

It can also be used as a 'marker charm' on lipsticks, pens, pouches, etc. Mark your daily items and adorn your favorite accessories in your own cute way.

So that even rainy days feel a little brighter. A limited gift perfect for the rainy season, combining practicality and cuteness.

Cherry-themed umbrella marker to cheer up rainy days – you can decorate small items too!

'Bangs Fixing Sheet' for humidity-induced bang collapse and makeup-time bang fixing

A popular hair item in Korea. It helps you fix your bangs easily during makeup, before styling, or touch-ups before going out.

It leaves no marks when applied to bangs, perfect for keeping bangs in place during the rainy season and combating humidity. With a cute design to lift your mood even during preparation, it's a recommended limited gift for those who want to keep bangs cute even on rainy days.

Making styling preparation on rainy days more comfortable.

Don't Give Up on Cute Even in the Rainy Season

You want to maintain your ideal style even during humid seasons.

Lena's hair irons are versatile tools for daily styling—bangs, ends, frizz care. Straighten to tame volume, curl to add movement to ends.

Support your morning hair set so you can enjoy your 'own cute' according to your mood even on rainy days.

Instead of just enduring rainy season troubles, turn them into a slightly more comfortable and uplifting time.

Lena aspires to be a brand that stands by your styling even on rainy days.

About Lena

Lena is a hair iron brand offering salon-quality styling experience at affordable prices ranging from ¥5,000 to ¥8,000. On Rakuten Market, it has achieved a review rating of 4.64 (as of April 2026). Known as a 'high-performance brand that's not just cute,' it has gained support mainly among women in their teens and twenties.

Brand concept: Hair should be more free, more cute.

Always explore your 'own cute' and enjoy the process freely.

To continue expressing 'your own cute,' Lena will keep fulfilling your cuteness.

Official SNS

Official Website: https://www.lenajp.com/ Official Instagram: https://www.instagram.com/lenajp_official/ Official TikTok: https://www.tiktok.com/@lenajp_official Official X: https://x.com/lenajp_official

Company Profile Company Name: Lena Co., Ltd. Location: 12F, 5-11-12 Ginza, Chuo-ku, Tokyo Contact: pr@lenajp.com