Free Hair Irons Available at Shibuya Station. 'Lena' Appears in Powder Room Service ReCute
Haircare appliance brand Lena has started offering free trials of its hair irons at "ReCute," a powder room service located in Shibuya Station. This initiative aims to meet the demand for on-the-go hair styling, enhance brand awareness, and provide a direct customer experience.
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- 📰 Published: May 12, 2026 at 20:00
- 🔍 Collected: May 12, 2026 at 11:31
- 🤖 AI Analyzed: May 13, 2026 at 06:38 (19h 6m after Collected)
Lena Co., Ltd. (Headquarters: Chuo-ku, Tokyo; Representative Director: Hirohisa Shimizu) is pleased to announce the start of free trial provision of Lena hair irons at "ReCute," a powder room service located in the Shibuya Station underground, from its haircare appliance brand "Lena," which operates under the concept of "Hair, more freedom, more cuteness."
■ An experiential spot where you can easily style your hair at Shibuya Station
There is a high demand for "wanting to fix one's hair" during commutes, school, or outings. However, opportunities to easily use a hair iron outside were limited. This time, Lena will set up an experiential spot at "ReCute," located in the Shibuya Station East Exit Underground Plaza powder room, where Lena hair irons can be used for free. This service addresses situations where one "wants to fix their hair immediately," such as fixing styling messed up by humidity or rain, or setting hair after work or before an appointment.
Location: Shibuya Station East Exit Underground Plaza Powder Room
Address: 2-23 Shibuya, Shibuya-ku, Tokyo
Product available: Lena Straight Iron
Fee: Free
*Registration to the ReCute app and payment information registration are required for use.
Installation period: May 1, 2026 (Friday) - June 30, 2026 (Tuesday) *The period may be extended.
Available hours: 5:00 AM - 1:00 AM the next day (from last train to first train)
■ First permanent trial opportunity to actually try the product
For Lena, which has primarily operated through e-commerce, opportunities to actually pick up and try the product were limited.
"I was interested, but there was no place to try it."
Responding to such voices, this is the first time Lena is providing a place where people can easily experience the product in their daily lives. By creating an environment at Shibuya Station, a place where many people come and go, where they can try the product anytime and at any moment, it becomes an opportunity for more people to experience Lena's usability and finish. From "having seen it" to "having actually used it." We aim to provide such an opportunity.
■ SNS campaign also implemented where you can win a mini iron by posting on SNS
In conjunction with this initiative, we will implement a campaign to encourage SNS posts after the experience.
Among those who post about their experience using Lena irons at "ReCute" in Shibuya Station underground, 100 people will be selected by lottery to receive a "Lena Mini Curve Iron."
We hope that users will want to share their "cuteness" and finished look on SNS. Through such natural posts, we will spread the charm of Lena.
■ About Lena
Lena is a haircare iron brand that offers salon-quality styling experiences at an affordable price range of 5,000 to 8,000 yen.
As a "powerful brand that is not just cute," it is gaining support mainly among women in their teens and twenties.
Brand concept: Hair, more freedom, more cuteness.
Always seeking "my own cuteness" and freely enjoying the process.
To continue expressing "my own cuteness," 'Lena' will continue to fulfill your cuteness.
Official HP: https://www.lenajp.com/
Official Instagram: https://www.instagram.com/lenajp_official/
Official TikTok: https://www.tiktok.com/@lenajp_official
Official X: https://x.com/lenajp_official
[Company Profile]
Company Name: Lena Co., Ltd.
Location: 5-11-12 Ginza, Chuo-ku, Tokyo 12F
Inquiries: pr@lenajp.com
■ An experiential spot where you can easily style your hair at Shibuya Station
There is a high demand for "wanting to fix one's hair" during commutes, school, or outings. However, opportunities to easily use a hair iron outside were limited. This time, Lena will set up an experiential spot at "ReCute," located in the Shibuya Station East Exit Underground Plaza powder room, where Lena hair irons can be used for free. This service addresses situations where one "wants to fix their hair immediately," such as fixing styling messed up by humidity or rain, or setting hair after work or before an appointment.
Location: Shibuya Station East Exit Underground Plaza Powder Room
Address: 2-23 Shibuya, Shibuya-ku, Tokyo
Product available: Lena Straight Iron
Fee: Free
*Registration to the ReCute app and payment information registration are required for use.
Installation period: May 1, 2026 (Friday) - June 30, 2026 (Tuesday) *The period may be extended.
Available hours: 5:00 AM - 1:00 AM the next day (from last train to first train)
■ First permanent trial opportunity to actually try the product
For Lena, which has primarily operated through e-commerce, opportunities to actually pick up and try the product were limited.
"I was interested, but there was no place to try it."
Responding to such voices, this is the first time Lena is providing a place where people can easily experience the product in their daily lives. By creating an environment at Shibuya Station, a place where many people come and go, where they can try the product anytime and at any moment, it becomes an opportunity for more people to experience Lena's usability and finish. From "having seen it" to "having actually used it." We aim to provide such an opportunity.
■ SNS campaign also implemented where you can win a mini iron by posting on SNS
In conjunction with this initiative, we will implement a campaign to encourage SNS posts after the experience.
Among those who post about their experience using Lena irons at "ReCute" in Shibuya Station underground, 100 people will be selected by lottery to receive a "Lena Mini Curve Iron."
We hope that users will want to share their "cuteness" and finished look on SNS. Through such natural posts, we will spread the charm of Lena.
■ About Lena
Lena is a haircare iron brand that offers salon-quality styling experiences at an affordable price range of 5,000 to 8,000 yen.
As a "powerful brand that is not just cute," it is gaining support mainly among women in their teens and twenties.
Brand concept: Hair, more freedom, more cuteness.
Always seeking "my own cuteness" and freely enjoying the process.
To continue expressing "my own cuteness," 'Lena' will continue to fulfill your cuteness.
Official HP: https://www.lenajp.com/
Official Instagram: https://www.instagram.com/lenajp_official/
Official TikTok: https://www.tiktok.com/@lenajp_official
Official X: https://x.com/lenajp_official
[Company Profile]
Company Name: Lena Co., Ltd.
Location: 5-11-12 Ginza, Chuo-ku, Tokyo 12F
Inquiries: pr@lenajp.com