Lemon Gas Co., Ltd. (Headquarters: Hiratsuka City, Kanagawa Prefecture, President: Yasuyuki Fujii, hereinafter "Lemon Gas") is pleased to announce a collaborative project aimed at promoting the charm of characters based in or active in Kanagawa Prefecture and the region, held at "Lemon Gas Stadium Hiratsuka," for which we are the naming rights partner. The project was carried out in collaboration with Kanagawa Prefecture's official PR character "Kanagawa Kintaro" and Shonan Bellmare's mascot character "King Bell I."

Background of the Collaboration

This collaboration was conceived with the desire to enjoyably promote the appeal of Lemon Gas Stadium Hiratsuka and the interactions between characters rooted in the Kanagawa and Shonan regions through social media, using the "Lemon Gas Stadium Hiratsuka" as the stage, sparked by our connection with "Kanagawa Kintaro."

Furthermore, the mascot character "King Bell I" of Shonan Bellmare, whose home stadium is Lemon Gas Stadium Hiratsuka, also participated, realizing a collaboration among three characters with ties to Kanagawa Prefecture.

Filming at Lemon Gas Stadium Hiratsuka

On the day, we captured footage of the three mascot characters engaging in fun interactions while showcasing their individual personalities. Activities included a "PK Showdown" that leveraged the unique atmosphere of the stadium, a "Sumo Training" where Lemon-kun challenged Kanagawa Kintaro, who excels at sumo, a "Behind-the-Scenes Stadium Tour" that is usually off-limits, and even a challenge to the currently trending dance.

Additionally, the stadium's large video screen was used during filming, so please enjoy the powerful visuals unique to the stadium along with the collaborative project.

Lemon Gas will continue to, as a community-based company, support the lives of people in Kanagawa Prefecture and other regions, and aim to be a company that is felt to be closer to everyone by promoting regional charm and engaging in initiatives that lead to regional revitalization through social media.

(Visual projected on the large screen during the filming of the "PK Showdown")

Release of Collaboration Videos on Social Media

The videos filmed this time will be sequentially released on Lemon Gas's official social media accounts (X, Instagram) and Kanagawa Kintaro's official Instagram. Please take a look from each official account.

□ Lemon Gas Official Social Media

【Instagram】

Account: @lemon_gas_official

URL: https://www.instagram.com/lemon_gas_official/

Lemon Gas Official Instagram Account

【X (formerly Twitter)】

Account: @LEMONGAS_PR

URL: https://x.com/LEMONGAS_PR

Lemon Gas Official X Account

About Kanagawa Prefecture's Official PR Character "Kanagawa Kintaro"

Kanagawa Prefecture's official PR character.

Based on the legend of "Kintaro," who was said to have grown up wrestling bears and deer in the mountains of Minamiashigara, he energetically disseminates prefectural and tourism information.

Kanagawa Kintaro Official Homepage is here

【Instagram】

Account: @kanagawa_kintaro

URL: https://www.instagram.com/kanagawa_kintaro/

Kanagawa Kintaro Official Instagram Account

About Shonan Bellmare Mascot Character "King Bell I"

Official mascot character of J.League team Shonan Bellmare.

Inspired by the Shonan coast, the motif is Poseidon, the god of the sea.

He adds cunning strategy to his strength to crush the opponent's formation.

The trident he holds is a symbol of Poseidon. The crown on his head is shaped like the waves of Shonan.

King Bell I Official Homepage is here

About Lemon Gas Co., Ltd. (URL: https://www.lemongas.co.jp/ )

Lemon Gas Co., Ltd. provides a wide range of lifestyle services centered on the supply of LP gas (propane gas) in one prefecture and three prefectures (Kanagawa, Tokyo, Saitama, Shizuoka), including city gas, electricity, home delivery water "Aqua Clara," gas appliance sales, and home renovations.

With the mission of "Creating and supporting warm lives for the community and families as a specialized group originating from LP gas," we aim to be "a company that is most relied upon by the community for 100 years" and continue to support the safe and comfortable lives of our customers.

【Company Profile】

Company Name: Lemon Gas Co., Ltd.

Head Office Location:

(Head Office) 1-1-11 Takane, Hiratsuka City, Kanagawa Prefecture

(Tokyo Head Office) Shinagawa Tokyu Building 4F, 1-6-31 Konan, Minato-ku, Tokyo

President: Yasuyuki Fujii

Company HP: https://www.lemongas.co.jp/

FACT BOX

  • Source: PR TIMES
  • Category: 地域活性化