[Lemon Gas] Sponsors TOKYO MX New Drama 'I'm the Cutest, So I Win.' The 'Azeka-Kawaii' Heroine Becomes a 'Lemon Gas' Employee!? Our Company Appears in the Drama World!

Lemon Gas Co., Ltd. (Headquarters: Hiratsuka City, Kanagawa Prefecture, President & CEO: Yasuyuki Fujii, hereinafter "Lemon Gas") is pleased to announce its sponsorship of the new Thursday drama "I'm the Cutest, So I Win," scheduled to broadcast on TOKYO MX starting Thursday, April 2, 2026, by cooperating with the office setting.

■ Background of Sponsorship

As an energy company that stays close to everyone's lives, Lemon Gas aims for a brand that is felt to be more approachable. This time, we sympathized with the drama's positive and energetic world view of "protagonists working hard to become the selves they want to be," and provided sponsorship in the form of cooperating with character office settings and lending props.

■ Various "Lemon Gas" Appearances in the Drama

Gorgeous Cast Members Appear as Employees of "Lemon Gas Design Marketing Department"!

In the drama, the protagonist "Kotone" (played by Karen Otomo), the "advanced azeka-kawaii girl" "Nazuna" (played by Reika Sakurai), and the admired high-spec superior "Section Chief Shimizu" (played by Ryoga Funatsu) are set to belong to Lemon Gas's "Design Marketing Department" as the story unfolds. Please enjoy the drama's development as they strive in love and work as Lemon Gas employees, set in our realistic office.

(※ "Design Marketing Department" is a fictional department.)

Filming conducted in the actual office:

Some scenes of the drama were filmed at Lemon Gas's Tokyo headquarters. Instead of a set, the actual work areas and meeting rooms where employees conduct their daily business were utilized as they are. We hope you will enjoy the passionate performances that unfold in the real space where we normally work.

Mascot Character "Lemon-kun" Also Appears!?

Our popular mascot character "Lemon-kun" makes an unexpected appearance, adding color to the drama. Please enjoy searching for the "hidden Lemon-kun" on screen.

Prop Cooperation Focused on Details:

Numerous details, such as business cards and employee IDs for "Lemon Gas Co., Ltd." created for the drama, further enhance the drama's world view.

■ Comment from Lemon Gas Co., Ltd. Public Relations Representative

"We are deeply honored to have been involved in this work as the workplace of the protagonist. During the actual filming at our office, our employees were greatly inspired by the enthusiasm of the cast and production staff. We would be delighted if viewers could enjoy not only the drama's development but also the portrayal of the 'azeka-kawaii heroines' as Lemon Gas employees, as one of the essences of the work."

■ Drama Work Overview

【Program Name】I'm the Cutest, So I Win

【Broadcast Date/Time】TOKYO MX　　 2026年4月2日（木）より毎週木曜21:25〜21:54 （TOKYO MX1）

　　　　　　Gunma TV　　　　2026年4月2日（木）より毎週木曜23:00〜23:30

　　　　　　Fukuoka Broadcasting　　　　2026年4月4日（土）より毎週土曜25:00～25:30

　　　　　　TV Iwate　　　　2026年4月5日（日）より毎週日曜25:25～25:55

　　　　　　Shizuoka Broadcasting　　　　2026年4月6日（月）より毎週月曜25:35～26:05

　　　　　　Tochigi TV　　　　2026年4月7日（火）より毎週火曜23:30～24:00

【Cast】Karen Otomo　Ryoga Funatsu (Chotokkyu)・　Reika Sakurai

【Original Work】Suz Amido "I'm the Cutest, So I Win" (DPN Books)

【Director】Hajime Senno

【Screenplay】Kokushi Murata

【Production Production】Total Media Communication

【Production and Copyright】TOKYO MX

【Distribution】Free missed-episode streaming on TVer, unlimited streaming on FOD

【Official HP】https://s.mxtv.jp/drama/azakawa-yusho/

【Official SNS】X (@mx_dramania2)　

　　　　　　Instagram (@mx_dramania)

　　　　　　TikTok (@mx_dramania)　

【Official Hashtag】 #あざかわ優勝

≪Synopsis≫

"I am cute. Because all men are captivated by 'my cuteness'." This was Kotone's (Karen Otomo) common sense and her weapon. One day, Nazuna Sahara (Reika Sakurai), an "advanced azeka-kawaii girl," appears before Kotone, who has had a life of being overwhelmingly popular since her school days. Kotone, flustered by the feeling of "losing" for the first time as Nazuna takes all the attention and affection, no matter what she does or when. Furthermore, even the handsome superior she's aiming for, Masayoshi Shimizu (Ryoga Funatsu), is with Nazuna!? However, Nazuna also feels she cannot underestimate Kotone's presence... A fierce battle of "azeka-kawaii" VS "azeka-kawaii," staking their pride, begins, with neither willing to back down.

■ About Lemon Gas Co., Ltd. (URL: https://www.lemongas.co.jp/ )

Lemon Gas Co., Ltd. offers a wide range of life-related services in Kanagawa, Tokyo, Saitama, and Shizuoka prefectures, including LP gas (propane gas) supply as its core business, as well as city gas, electricity, water delivery "Aqua Clara," gas appliance sales, and home renovation. With the mission of "Creating and continuously supporting warm lives for communities and families as a specialized group originating from LP gas," we aim to be "the most trusted 100-year company in the region" and continue to support the safe and comfortable lives of our customers.