2026: Rest Becomes a 'Strategy': APRIL DREAM from Swedish Self-Care Brand LELO

■ A Dream Message: 'Ultimate Satisfaction' and 'Improved Productivity' Through Technology

We support the "April Dream" initiative, which aims to make April 1st a day for sharing dreams. This press release is the dream of "LELO."

Today, the Swedish luxury lifestyle brand "LELO" declares its intention to fundamentally change the quality of "rest" in the Japanese business scene through the "SONA™ 3" series, which is equipped with proprietary sonic vibration technology. In modern society, high-quality "off-time" is essential for professionals to consistently deliver results. We are redefining intimate self-care as a vital part of "conditioning"—just as important as sleep or nutrition—that dictates performance the following day.

■ A New Approach to 'Health and Productivity Management': The Quality of Rest Changes Next-Day Focus

Many working women in Japan face some of the world's highest levels of "sleep deprivation" and "high stress." LELO aims to create a society that resolves this "rest debt" and supports sustainable working styles.

• Scientific Mental Reset: The Sonic Technology of the SONA™ 3 provides deep relaxation that goes beyond physical stimulation, guiding the body into a parasympathetic-dominant state. This allows for a quick reset of a mind and body heightened by stress, supporting the transition into deep sleep.

• Improved Next-Day Performance: The "satisfaction" gained through high-quality self-care not only boosts self-esteem but also contributes directly to the next morning's focus, creativity, and emotional stability (mental health).

• A New Standard for 'Health and Productivity Management': We are establishing a "New Health and Productivity Management" model where employees valuing their own intimate well-being results in increased productivity and engagement across the entire organization.

■ The Technology of the Dream: 'Leisure Management' Realized by SONA™ 3 Cruise

The auto-cruise control function featured in the "SONA™ 3 Cruise" automatically optimizes output at the exact moment the body seeks the most satisfaction. This symbolizes an experience most lacking in modern life: the ability to "surrender without disrupting one's own rhythm."

【Inquiries and Proposals for Co-creation】

LELO wishes to build the standards of a new era together with everyone who resonates with this vision.

【Contact Information】

LELO HK LIMITED

Business Development Manager: Olga Kortunova
Email: olga.kortunova@lelo.com

Official Website: www.lelo.com