Official Tie-up with 'Blue Lock' (Over 50 Million Copies Worldwide): New Shooting-Focused Sport 'SIX SHOOT PREMIERE 0' to Determine the 'Generation's No.1 Striker' Announced

Leifras Co., Ltd. (LEIFRAS CO.,LTD., Nasdaq: LFS, headquartered in Shibuya-ku, Tokyo, represented by CEO Kiyotaka Ito), which operates children's sports schools and supports the regional expansion of club activities, is pleased to announce the decision to hold a special tournament, 'SIX SHOOT PREMIERE 0 official collaboration with Blue Lock', in its shooting-focused new sport 'SIX SHOOT', in an official tie-up with the globally popular soccer work 'Blue Lock'.

This tournament is the first premier event of SIX SHOOT, where strikers representing each generation will prove their finishing ability with 'six shots' and compete for the title of 'Generation's No.1 Striker'.

The overwhelming worldview of 'Blue Lock', which depicts 'creating the world's best striker', resonated with SIX SHOOT's vision of 'The world's best striker, from Japan.', leading to this official collaboration.

Details such as the tournament overview, participation categories, participating players, and guests will be announced soon.

© Muneyuki Kaneshiro, Yusuke Nomura, Kodansha / 'Blue Lock' Production Committee

What is 'Blue Lock'?

With over 50 million copies in circulation worldwide, the globally popular soccer anime 'Blue Lock', which 'shook the Japanese soccer world', is a hugely popular soccer work serialized in 'Weekly Shonen Magazine' (Kodansha).

Its innovative theme of 'fostering the world's best striker', unprecedented in conventional soccer works, and its unique worldview of 'egoists' have garnered overwhelming support both domestically and internationally, surpassing 50 million copies in worldwide circulation. It continues to grow rapidly as a major IP through TV anime adaptations, movies, games, and merchandise.

Since the start of its TV anime broadcast in 2022, its popularity has expanded beyond Japan to countries around the world, including Asia, North America, Europe, and Latin America. It boasts overwhelming diffusion power on social media and is increasing its presence as one of the representative contents of youth culture.

Furthermore, 'Blue Lock' is not just a manga.

Its powerful messages—'Score goals on your own', 'Don't fear failure', 'Aim to be the best in the world'—have had a significant impact on the values of young athletes, and it has become a major topic in the soccer world as a work that 'changed the very image of a striker'.

What is 'SIX SHOOT'?

SIX SHOOT is a new sport that proves a striker's worth with six shots. It is a shooting-focused competitive sport where players compete on the number of goals scored from six types of shots taken from various situations, such as PKs, direct shots, one-trap shots, and mid-range shots.

In soccer, the play that most excites the audience and decides the outcome is the 'goal'.

On the other hand, Japanese soccer has long been said to have issues such as 'lack of finishing ability' and 'inability to take shots due to fear of mistakes'.

SIX SHOOT was born to directly confront these issues and create a culture where players can challenge themselves without fear of failure.

Why the collaboration with 'Blue Lock'?

Resonance of 'Passion to Aim for the World's Best' and 'Culture that Praises Challenges'

'Blue Lock' depicts players who aim to become the world's best striker and continue to challenge their own potential.

They do not fear failure, believe in themselves, and swing their legs towards the goal at the decisive moment.

This 'attitude of challenge' strongly overlaps with the philosophy that SIX SHOOT has upheld since its inception.

We want to produce strikers from Japan who can compete on the world stage.
We want Japanese children to shoot more.
We want to create a culture that praises the challenge of heading towards the goal without fear of failure.

SIX SHOOT is a new sport that fosters children's spirit of challenge through shooting, the most courageous play.

This collaboration is not just a character collaboration.

It is a project that aims to provide young athletes with new goals and a stage for challenge by fusing the 'energy to aim for the world's best' that 'Blue Lock' possesses with the 'culture that praises challenges' that SIX SHOOT advocates.

What is 'SIX SHOOT PREMIERE 0'?

The first premier tournament to decide the generation's No.1 striker

'SIX SHOOT PREMIERE 0' is the first premium tournament to be held by SIX SHOOT.

In this tournament, selected strikers from each generation will gather.
They will prove their ability with six shots and compete for the title of 'Generation's No.1 Striker'.

In the tournament, not only shooting skills but also finishing ability under pressure, competitiveness, mentality, and star quality that captivates the audience will be important factors.

The event is scheduled to be broadcast via social media and video content, and will be developed as a new sports content that combines competition, entertainment, and digital distribution.

Details will be announced soon.

Future Outlook

Aiming to make SIX SHOOT a 'striker development content originating from Japan'

The company plans to develop SIX SHOOT not as a one-off event, but as a new platform for discovering, developing, and promoting strikers in the developmental age group.

Starting with this collaboration with 'Blue Lock', SIX SHOOT will evolve into a new competitive content that attracts the attention of children, soccer players, coaches, parents, and soccer fans nationwide.

Going forward, through age-group tournaments, regional tournaments, national tournaments, video distribution, social media development, and corporate tie-ups, we will expand SIX SHOOT both domestically and internationally as a 'striker development content originating from Japan'.

Leifras will leverage its No.1* sports school operation base in Japan and its nationwide network of approximately 4,500 locations to spread a culture of challenging without fear of failure throughout Japan through SIX SHOOT.

■ Comment from Leifras Co., Ltd.

The intense worldview of 'Blue Lock', which depicts 'creating the world's best striker', and SIX SHOOT's vision of 'The world's best striker, from Japan.' have extremely high affinity.

SIX SHOOT is a new sport that expresses a player's finishing ability and mentality with six shots.

We want to create a culture where Japanese children head towards the goal without fear.

Through this official collaboration with 'Blue Lock', we will grow SIX SHOOT into a stage that young strikers aspire to.

■ Event Overview

Event Name: SIX SHOOT PREMIERE 0 official collaboration with Blue Lock
Organizer: Leifras Co., Ltd.
Collaboration: Blue Lock
Date: August 10, 2026
Location: To be announced
Target Categories: To be announced
Participating Players: To be announced
Event Details: To be announced

■ SIX SHOOT Official Social Media Accounts

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