[Kamikawa Town, Hokkaido x Leifras] Launching a Regional Revitalization Project Through Sports Utilizing the 'Regional Revitalization Entrepreneur' System. Dispatching Experts to Promote 4 Measures Including Local Club Activity Support

Leifras Co., Ltd. has signed an agreement with Kamikawa Town, Hokkaido, to dispatch an expert under the 'Regional Revitalization Entrepreneur' system. The project aims to promote regional revitalization, health maintenance, and expand the connected population through sports initiatives like club activity support.
提携NQ 74/100出典:PR Times

📋 Article Processing Timeline

  • 📰 Published: April 16, 2026 at 00:00
  • 🔍 Collected: April 15, 2026 at 15:31
  • 🤖 AI Analyzed: April 19, 2026 at 12:18 (92h 46m after Collected)
LEIFRAS CO., LTD. (Nasdaq: LFS, Headquarters: Shibuya-ku, Tokyo, Representative Director and CEO: Kiyotaka Ito), which operates sports schools for children and supports the community transition of school club activities, has concluded an 'Agreement on Training and Dispatch through the Regional Revitalization Entrepreneur Exchange Program' with Kamikawa Town, Kamikawa-gun, Hokkaido (Mayor: Mitsuhide Nishiki). With the conclusion of this contract, we have officially launched a new regional design project aimed at maintaining the health of townspeople and expanding the connected population through sports by dispatching our professional human resources to the town.

■ Social Background and Purpose of the Agreement: Solving 'Human Resource Shortages' with Private Sector Know-How

Currently, with the population decline due to the declining birthrate and aging population, the shortage of specialized human resources has become a serious issue in many local governments. Kamikawa Town also faced the challenge of lacking the personnel to promote its intentions of maintaining the health of townspeople through sports and realizing the 'expansion of the connected population' through event planning. Therefore, by utilizing the Ministry of Internal Affairs and Communications' 'Regional Revitalization Entrepreneur' system, which garnered attention by recording the highest number of utilization cases (779 people) in FY2023, and dispatching work-ready personnel from our company, which possesses sports business know-how nationwide, we have come to collaborate on problem-solving and regional design.

■ Specific Activities in Kamikawa Town: Designing the Region with 4 Sports Measures

Our dispatched staff will belong to the 'Future Imagination and Creation Division' of the Kamikawa Town Hall and will engage in regional design projects primarily focusing on the following four areas:

1. Support for town school club activities: Assistance in building a sustainable environment for club activities
2. Training support in gymnasiums: Specialized guidance and environmental improvement utilizing facilities
3. Planning and proposing measures to promote exercise opportunities for adults: Creating a system where townspeople of all generations can live healthy and rich lives
4. Planning and operational support for 'Baseball5', etc.: Creating a connected population through new urban sports events

■ Outline of the Agreement and Dispatch

Partner: Kamikawa Town, Kamikawa-gun, Hokkaido
Dispatch Period: April 1, 2026 - March 31, 2027
Dispatched Staff: Keiichiro Seki, Leifras Co., Ltd.
Assignment: Future Imagination and Creation Division, Kamikawa Town Hall

■ Future Outlook: Becoming a Model Case for Regional Revitalization Through Sports

Through this initiative in Kamikawa Town, our company will accumulate solid experience and know-how, and by using this as a model case, we will contribute to solving the issues faced by local governments not only in Hokkaido but nationwide. Moving forward, as a company promoting sports business, we will make every effort to tackle the social issue of creating and expanding the connected population in rural areas.

■ About Leifras Co., Ltd.

Under the corporate philosophy of 'Changing and designing sports,' Leifras Co., Ltd. is a company practicing social business, considering it our mission to solve social issues through sports.
The number of members in our children's sports school business has reached approximately 70,000. Through our club activity support, healthcare, and regional co-action businesses, we will continue to dedicate ourselves to contributing to society through the sports business.

[Company Profile]
Company Name: LEIFRAS CO.,LTD.
Listing Market: Nasdaq Capital Market
Ticker (US Securities Code): LFS
Headquarters: 20th Floor, Yebisu Garden Place Tower, 4-20-3 Ebisu, Shibuya-ku, Tokyo
Date of Establishment: August 28, 2001
Representative: Kiyotaka Ito, Representative Director and CEO
Capital: 784,666,480 yen (including capital reserve)
Business Details: Sports school business, Event business, Alliance business, Club activity support business, Regional co-action business, Healthcare business, After-school day service 'LEIF' business
Website: https://www.leifras.co.jp/
IR Site: https://ir.leifras.co.jp/jp/