[Co-creating the Future of Sports] LEIFRAS Collaborates with the Japan Sport Association (JSPO). Concludes Official Partner Contract to Realize 'Sports, to the Desired Future.'
LEIFRAS CO., LTD., which operates sports schools for children, has signed a contract to become an official partner of the Japan Sport Association (JSPO) starting April 2026. The partnership aims to solve social issues in the Japanese sports world, such as instructor shortages and the regional transition of club activities, by combining JSPO's nationwide network with LEIFRAS's on-site know-how.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 22:00
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 21, 2026 at 10:57 (474h 9m after Collected)
LEIFRAS CO., LTD. (Nasdaq: LFS, Headquarters: Shibuya-ku, Tokyo, Representative Director and CEO: Kiyotaka Ito), which operates sports schools for children and supports the regional expansion of club activities, has concluded a contract to become an official partner from April 2026 in the "Sports Active Partner Program" sponsored by the Japan Sport Association (JSPO), a public interest incorporated foundation that oversees the sports world in Japan. Through this collaboration, we will combine the nationwide network possessed by JSPO with our on-site know-how to promote the construction of a next-generation infrastructure that delivers a "high-quality sports environment" to children and sports instructors across Japan.
1. Why collaborate with JSPO now (Complete resonance of background and philosophy)
Currently, the sports environment in Japan is facing an unprecedented turning point, including a declining birthrate, the transition of club activities to local communities, and a shortage of instructors. To solve these social issues, the power of private enterprises that actually promote sports on site is essential, in addition to the power of the national and local governments. JSPO is a non-profit private organization in the Japanese sports world that oversees sports youth groups registered by about 650,000 people and the National Sports Festival (Kokusu) in which about 30,000 athletes participate. The corporate message of JSPO, "Sports, to the desired future," and our corporate philosophy, "Change and design sports," are in complete agreement, and we have entered into this contract as a partner aiming to solve social issues together, rather than just providing financial support (sponsorship).
2. Synergy and specific initiatives through collaboration: Transformation from the field (bottom-up)
As an official partner, we will support JSPO's activities and acquire the right to purchase "selective programs" that allow us to directly approach participants in JSPO-sponsored businesses. This makes it possible to return our on-site know-how in the field of selective programs and directly contribute to solving issues in the sports world.
3. Future outlook: Accelerating social business on a national scale
Through this collaboration, we will further enhance our brand power for local governments and educational institutions nationwide against the background of JSPO's strong network and social credibility. We will strongly accelerate social businesses on a nationwide scale, including the "club activity support business" and "sports school business" currently being promoted, and contribute to society as a platformer that transforms the entire sports environment in Japan into a sustainable and rich one.
[About the Japan Sport Association (JSPO)]
JSPO is a unified organization in the Japanese sports world that oversees the National Sports Festival (Kokusu) and sports youth groups, and as a non-profit private organization, it maintains an environment for "doing," "watching," and "supporting" sports.
Chairman: Toshiaki Endo
Location: JAPAN SPORT OLYMPIC SQUARE, 4-2 Kasumigaokamachi, Shinjuku-ku, Tokyo
URL: https://www.japan-sports.or.jp/
[Company Profile]
Company Name: Lei
1. Why collaborate with JSPO now (Complete resonance of background and philosophy)
Currently, the sports environment in Japan is facing an unprecedented turning point, including a declining birthrate, the transition of club activities to local communities, and a shortage of instructors. To solve these social issues, the power of private enterprises that actually promote sports on site is essential, in addition to the power of the national and local governments. JSPO is a non-profit private organization in the Japanese sports world that oversees sports youth groups registered by about 650,000 people and the National Sports Festival (Kokusu) in which about 30,000 athletes participate. The corporate message of JSPO, "Sports, to the desired future," and our corporate philosophy, "Change and design sports," are in complete agreement, and we have entered into this contract as a partner aiming to solve social issues together, rather than just providing financial support (sponsorship).
2. Synergy and specific initiatives through collaboration: Transformation from the field (bottom-up)
As an official partner, we will support JSPO's activities and acquire the right to purchase "selective programs" that allow us to directly approach participants in JSPO-sponsored businesses. This makes it possible to return our on-site know-how in the field of selective programs and directly contribute to solving issues in the sports world.
3. Future outlook: Accelerating social business on a national scale
Through this collaboration, we will further enhance our brand power for local governments and educational institutions nationwide against the background of JSPO's strong network and social credibility. We will strongly accelerate social businesses on a nationwide scale, including the "club activity support business" and "sports school business" currently being promoted, and contribute to society as a platformer that transforms the entire sports environment in Japan into a sustainable and rich one.
[About the Japan Sport Association (JSPO)]
JSPO is a unified organization in the Japanese sports world that oversees the National Sports Festival (Kokusu) and sports youth groups, and as a non-profit private organization, it maintains an environment for "doing," "watching," and "supporting" sports.
Chairman: Toshiaki Endo
Location: JAPAN SPORT OLYMPIC SQUARE, 4-2 Kasumigaokamachi, Shinjuku-ku, Tokyo
URL: https://www.japan-sports.or.jp/
[Company Profile]
Company Name: Lei