The Choice to Go 'Undyed.' Lefts, Launches New Project
Apparel brand Lefts, has launched a new project, "Undyed by Lefts,", centered on the concept of 'undyed' fabrics. It features T-shirts and socks made from Zambian cotton, highlighting the material's original color and texture.
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- 📰 Published: April 1, 2026 at 01:50
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Meaningful Dyeing.
Meaningful Undyeing.
A Choice Matters.
"Undyed by Lefts," Launches
Lefts,, a brand that has quietly continued its activities with the theme of meaningful botanical dyeing, is launching a new chapter project, "Undyed by Lefts,".
Until now, Lefts, has expressed the stories behind materials and products through "meaningful dyeing" using plant colors.
This time, it presents "the philosophy of not dyeing" as another choice.
— To not dye.
It is the choice to accept the color and texture of the material itself as it is.
"Undyed by Lefts," is a series of materials and products born from the idea of "a reasoned choice (A Choice Matters.)" rather than function or decoration.
A farm in Zambia 2022
a cotton farmer Johnny based in Kafue, Zambia.
The impetus for this project came when Yuki Michida, who presides over Lefts,, visited Zambia in Africa, met and engaged with farmers at a local cotton production site, and gained the opportunity to create products by truly being involved in the full supply chain.
The cotton grown on vast lands, the lives of the people involved, and the natural color of the material itself. Through these experiences, the meaning of the choice "not to dye" newly emerged.
The first items to be announced are T-shirts and socks made from Zambian cotton.
This collection brings out the charm of the material itself through the natural color achieved without dyeing, and Lefts,' unique silhouettes.