Astmax Energy, Provider of 'Ast Denki', Introduces Lecto Platform
Lecto Inc. announced that Astmax Energy adopted the 'Lecto Platform' to automate and streamline its debt collection processes, achieving a 70% reduction in man-hours.
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- 📰 Published: April 7, 2026 at 21:00
- 🔍 Collected: April 7, 2026 at 12:30
- 🤖 AI Analyzed: April 20, 2026 at 22:15 (321h 45m after Collected)
Lecto Inc. (Headquarters: Shibuya-ku, Tokyo, President and CEO: Yutaka Koyama, hereinafter "Lecto"), which promotes the digital transformation (DX) of debt management operations, announced that Astmax Energy Inc. (Headquarters: Shinagawa-ku, Tokyo, Representative Director: Toshikatsu Ohashi, hereinafter "Astmax Energy"), provider of "Ast Denki," has introduced the "Lecto Platform" to propel the establishment of its debt management system.
Astmax Energy operates a retail electricity business as a subsidiary of Astmax Co., Ltd., which is listed on the TSE Standard Market. Under the slogan "Make, store, and use electricity smartly," the company's "Ast Denki" provides a custom-made electricity rate plan, the "Free Plan," tailored to customers' lifestyles.
With the increase in service users, the burden of debt management, dunning, and collection operations has also increased. To improve the customer payment experience, they introduced the "Lecto Platform," which has diverse notification methods and can automate and streamline the entire debt management and dunning process in a one-stop manner. Additionally, after implementation, they succeeded in reducing man-hours by 70% compared to the previous year through operational automation and other measures.
■ Astmax Energy's Operational Challenges and Implementation Effects of the Lecto Platform
Challenges / Implementation Effects
1. Low frequency of dunning notifications and a long lead time until dunning notifications start. / By sending automatically from the Lecto platform, it became possible to increase notification frequency, successfully expediting the start of dunning notifications.
2. Few methods for dunning notifications. / Because multiple methods such as email, SMS, IVR, and written documents can be centrally managed, methods can be added easily, reducing management man-hours.
Astmax Energy operates a retail electricity business as a subsidiary of Astmax Co., Ltd., which is listed on the TSE Standard Market. Under the slogan "Make, store, and use electricity smartly," the company's "Ast Denki" provides a custom-made electricity rate plan, the "Free Plan," tailored to customers' lifestyles.
With the increase in service users, the burden of debt management, dunning, and collection operations has also increased. To improve the customer payment experience, they introduced the "Lecto Platform," which has diverse notification methods and can automate and streamline the entire debt management and dunning process in a one-stop manner. Additionally, after implementation, they succeeded in reducing man-hours by 70% compared to the previous year through operational automation and other measures.
■ Astmax Energy's Operational Challenges and Implementation Effects of the Lecto Platform
Challenges / Implementation Effects
1. Low frequency of dunning notifications and a long lead time until dunning notifications start. / By sending automatically from the Lecto platform, it became possible to increase notification frequency, successfully expediting the start of dunning notifications.
2. Few methods for dunning notifications. / Because multiple methods such as email, SMS, IVR, and written documents can be centrally managed, methods can be added easily, reducing management man-hours.