A Trip to Fukushima with Just a Smartphone: "Fukushima Bus Monogatari" Evolves into a New Sightseeing Experience Through Digitalization
Fukushima Kotsu, Michinori Holdings, and LECIP have fully revamped the "Fukushima Bus Monogatari" website, digitizing tickets. Starting April 15, 2026, users can seamlessly purchase and use tickets via smartphones without visiting a counter, enhancing convenience for inbound tourists and younger travelers.
📋 Article Processing Timeline
- 📰 Published: April 15, 2026 at 23:00
- 🔍 Collected: April 15, 2026 at 14:31
- 🤖 AI Analyzed: April 19, 2026 at 12:38 (94h 6m after Collected)
Four seasons of scenery, hot springs, history, and human warmth.
The sightseeing content "Fukushima Bus Monogatari," which explores the charms of Fukushima by bus, is undergoing a major evolution. Fukushima Kotsu Co., Ltd. (President: Yasunori Muto), Michinori Holdings, Inc. (Representative Director and Group CEO: Gen Yoshida), and LECIP Corporation (President: Motoaki Kitano) will completely revamp the official homepage of "Fukushima Bus Monogatari" and fully digitize the tickets. This eliminates the need for ticket exchanges at the counter, allowing everything from purchase to use to be completed on a single smartphone. You can enjoy your journey in Fukushima more freely and comfortably. Through this initiative, we will continue to promote the sophistication of sightseeing experiences via regional transportation.
1. What is "Fukushima Bus Monogatari"?
"Fukushima Bus Monogatari" is a proven sightseeing content that has been running for about 15 years, offering tours of local attractions using local transit buses. It is packed with travel courses that carefully gather the true charms of Fukushima, accessible solely by transit buses. With the participation of not only Fukushima Kotsu but also Shin-Joban Kotsu, it offers compelling content across the entirety of Fukushima Prefecture. In recent years, it has also become a journey through Japan's original landscapes that strongly appeals to foreign tourists visiting Japan.
With this renewal, the service evolves into an easily accessible platform for a wide range of customers, especially including inbound tourists and younger generations, by achieving the following:
- Improved ease of obtaining travel information, such as product selection by area or from a map.
- Complete online purchasing and ticket digitalization, making it available for use the moment you think of it.
- Enhanced sightseeing experiences through collaboration with regional transportation and tourism operators.
- Multi-language support for inbound tourists.
2. Key Renewal Details
- Complete Revamp of the Official Homepage
- Redesigned layout and page structure to improve readability and convenience on smartphones.
- Further enhancement of travel courses and sightseeing information.
- Strengthened multi-language support.
- Seamless transition from map browsing straight to ticket purchase without confusion.
- Full Digitalization of Tickets
- Abolition of paper tickets, transitioning entirely to digital tickets.
- Usable without needing to download an app; purchasing, displaying, and using are all completed on a smartphone.
- Smooth boarding and usage without stopping by counters (we are also considering supporting QR code authentication in the future).
- Support for diverse payment methods (Credit cards, Google Pay, Apple Pay, and PayPay are available).
- Introduction of "QUICK TRIP"
As the digital ticket infrastructure, we are adopting LECIP Corporation's "QUICK TRIP."
3. About Products for Sale
The tickets sold will fundamentally follow the current product lineup while accommodating the digitalization process. (Details will be announced sequentially on the new website.)
4. Service Launch Date
Wednesday, April 15, 2026
5. Related URLs
Fukushima Bus Monogatari (Renewal Site): https://busmonogatari-top.quicktrip.jp/
QUICK TRIP: https://www.lecip.co.jp/lecip/feature/quicktrip/
* "QR Code" is a registered trademark of DENSO WAVE INCORPORATED.
* "Digital Ticket" is a registered trademark of PIA Corporation.
* The service details are planned as of this stage and are subject to change.
Company Overview
Company Name: LECIP Corporation
Location: 1260-2 Kamibo, Motosu City, Gifu Prefecture
Established: March 1953 (100% owned by LECIP HOLDINGS CORPORATION)
Business Operations: Manufacturing, sales, and service of electrical equipment for buses and railways, as well as various industrial equipment and automotive parts.
Company Website: https://www.lecip.co.jp/
The sightseeing content "Fukushima Bus Monogatari," which explores the charms of Fukushima by bus, is undergoing a major evolution. Fukushima Kotsu Co., Ltd. (President: Yasunori Muto), Michinori Holdings, Inc. (Representative Director and Group CEO: Gen Yoshida), and LECIP Corporation (President: Motoaki Kitano) will completely revamp the official homepage of "Fukushima Bus Monogatari" and fully digitize the tickets. This eliminates the need for ticket exchanges at the counter, allowing everything from purchase to use to be completed on a single smartphone. You can enjoy your journey in Fukushima more freely and comfortably. Through this initiative, we will continue to promote the sophistication of sightseeing experiences via regional transportation.
1. What is "Fukushima Bus Monogatari"?
"Fukushima Bus Monogatari" is a proven sightseeing content that has been running for about 15 years, offering tours of local attractions using local transit buses. It is packed with travel courses that carefully gather the true charms of Fukushima, accessible solely by transit buses. With the participation of not only Fukushima Kotsu but also Shin-Joban Kotsu, it offers compelling content across the entirety of Fukushima Prefecture. In recent years, it has also become a journey through Japan's original landscapes that strongly appeals to foreign tourists visiting Japan.
With this renewal, the service evolves into an easily accessible platform for a wide range of customers, especially including inbound tourists and younger generations, by achieving the following:
- Improved ease of obtaining travel information, such as product selection by area or from a map.
- Complete online purchasing and ticket digitalization, making it available for use the moment you think of it.
- Enhanced sightseeing experiences through collaboration with regional transportation and tourism operators.
- Multi-language support for inbound tourists.
2. Key Renewal Details
- Complete Revamp of the Official Homepage
- Redesigned layout and page structure to improve readability and convenience on smartphones.
- Further enhancement of travel courses and sightseeing information.
- Strengthened multi-language support.
- Seamless transition from map browsing straight to ticket purchase without confusion.
- Full Digitalization of Tickets
- Abolition of paper tickets, transitioning entirely to digital tickets.
- Usable without needing to download an app; purchasing, displaying, and using are all completed on a smartphone.
- Smooth boarding and usage without stopping by counters (we are also considering supporting QR code authentication in the future).
- Support for diverse payment methods (Credit cards, Google Pay, Apple Pay, and PayPay are available).
- Introduction of "QUICK TRIP"
As the digital ticket infrastructure, we are adopting LECIP Corporation's "QUICK TRIP."
3. About Products for Sale
The tickets sold will fundamentally follow the current product lineup while accommodating the digitalization process. (Details will be announced sequentially on the new website.)
4. Service Launch Date
Wednesday, April 15, 2026
5. Related URLs
Fukushima Bus Monogatari (Renewal Site): https://busmonogatari-top.quicktrip.jp/
QUICK TRIP: https://www.lecip.co.jp/lecip/feature/quicktrip/
* "QR Code" is a registered trademark of DENSO WAVE INCORPORATED.
* "Digital Ticket" is a registered trademark of PIA Corporation.
* The service details are planned as of this stage and are subject to change.
Company Overview
Company Name: LECIP Corporation
Location: 1260-2 Kamibo, Motosu City, Gifu Prefecture
Established: March 1953 (100% owned by LECIP HOLDINGS CORPORATION)
Business Operations: Manufacturing, sales, and service of electrical equipment for buses and railways, as well as various industrial equipment and automotive parts.
Company Website: https://www.lecip.co.jp/