Learnings Inc. Begins Handling Sales of Sales Process Inc.'s B2B Sales Support Service 'AI Apo for B2B Test Marketing'
Learnings Inc. has announced it will begin handling sales of Sales Process Inc.'s B2B sales support service, 'AI Apo for B2B Test Marketing.' This partnership aims to scientifically identify 'salable industries, appeals, and offers' for B2B companies' new sales efforts based on actual data, thereby supporting sales efficiency and improved conversion rates.
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Learnings Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Yohei Kajita) announced today that it has begun handling sales of 'AI Apo for B2B Test Marketing' (https://btob-test-marketing.com/), a test marketing service for B2B companies provided by Sales Process Inc. (hereinafter referred to as 'Sales Process').
'AI Apo for B2B Test Marketing' is a service that scientifically identifies 'salable industries, appeals, and offers' for B2B companies' new sales efforts, not based on hypotheses, but on actual sales data. It has high affinity with the publishing and information dissemination support provided by Learnings Inc., with the strength of being able to build a 'mechanism that makes sales easier' starting from dissemination.
■ Background to the Start of Sales Handling
In recent years, in acquiring new business negotiations for B2B companies, it has become difficult to achieve results solely through 'hypothesis-driven sales,' and the importance of accurate approaches based on actual data is increasing.
However, many companies face the following challenges:
・Starting sales based only on hypotheses such as 'it should sell in this industry' or 'this appeal should resonate.'
・Even if a hypothesis fails, the cause is unknown, and they cannot escape the improvement cycle by simply forming the next hypothesis.
・Even when entrusting sales to a sales agency, results are not achieved, and the fundamental cause is unknown.
・Deploying new services, which are crucial for the company's future, through speculative, hypothesis-driven sales.
Against this background, 'AI Apo for B2B Test Marketing' has high practicality as a service that scientifically discovers 'salable sales patterns' by acquiring data through actual sales activities.
Learnings, utilizing the knowledge cultivated through publishing and information dissemination support, will support the growth of more B2B companies by handling the sales of this service.
■ What is 'AI Apo for B2B Test Marketing'?
It is a sales approach service that utilizes AI x HTML email. Based on a company's strengths, products, and target hypotheses, it tests industries, appeals, and offers through actual sales activities, designing and verifying a 'salable structure' in conjunction with sales activities.
Main support contents (examples):
・Industry test (changing the industry of target company lists to identify industries that are easy to get responses from)
・Appeal test (conducting A/B tests with emails using different angles to identify the most responsive message)
・Offer test (testing with multiple offers to identify offers that are likely to lead to business negotiations)
・Actual sales data analysis (acquiring and analyzing open rates, click-through rates, reply rates, and negotiation rates)
・Submission of B2B sales diagnostic report (presenting compatible industries, appeals, and sales strategies)
■ Reasons why Learnings handles 'AI Apo'
Learnings has witnessed many challenges where 'dissemination does not lead to sales' while providing information dissemination support and publishing support to companies.
No matter how excellent the content of the dissemination, it will not lead to business negotiations unless it is delivered 'to the right person, with the right message, and with the right offer.'
Conversely, companies that have identified salable sales patterns based on data tend to have smoother sales when combined with dissemination.
'AI Apo for B2B Test Marketing' is highly compatible with Learnings' support policy of structuring SNS operations and publishing not as 'promotion' but as 'sales strategy,' and thus, we have commenced handling its sales.
■ Future Developments
Going forward, for companies introducing 'AI Apo,' Learnings will provide comprehensive support by combining it with its publishing and information dissemination support as needed, covering the following:
・Identification of 'salable sales patterns' through test marketing
・Promotion of awareness and understanding through publishing and SNS dissemination
・Efficiency of sales and improvement of conversion rates from inquiries and business negotiation acquisition
■ Company Overview
Company Name: Learnings Inc.
Location: Minami-Aoyama, Shibuya-ku, Tokyo, 2-13 Minami-Aoyama Osaki Building 3F
Representative: Yohei Kajita
Established: July 2017
■ Contact for this matter
Learnings Inc. Contact: Fukazawa
E-Mail: press@learnings.co.jp
'AI Apo for B2B Test Marketing' is a service that scientifically identifies 'salable industries, appeals, and offers' for B2B companies' new sales efforts, not based on hypotheses, but on actual sales data. It has high affinity with the publishing and information dissemination support provided by Learnings Inc., with the strength of being able to build a 'mechanism that makes sales easier' starting from dissemination.
■ Background to the Start of Sales Handling
In recent years, in acquiring new business negotiations for B2B companies, it has become difficult to achieve results solely through 'hypothesis-driven sales,' and the importance of accurate approaches based on actual data is increasing.
However, many companies face the following challenges:
・Starting sales based only on hypotheses such as 'it should sell in this industry' or 'this appeal should resonate.'
・Even if a hypothesis fails, the cause is unknown, and they cannot escape the improvement cycle by simply forming the next hypothesis.
・Even when entrusting sales to a sales agency, results are not achieved, and the fundamental cause is unknown.
・Deploying new services, which are crucial for the company's future, through speculative, hypothesis-driven sales.
Against this background, 'AI Apo for B2B Test Marketing' has high practicality as a service that scientifically discovers 'salable sales patterns' by acquiring data through actual sales activities.
Learnings, utilizing the knowledge cultivated through publishing and information dissemination support, will support the growth of more B2B companies by handling the sales of this service.
■ What is 'AI Apo for B2B Test Marketing'?
It is a sales approach service that utilizes AI x HTML email. Based on a company's strengths, products, and target hypotheses, it tests industries, appeals, and offers through actual sales activities, designing and verifying a 'salable structure' in conjunction with sales activities.
Main support contents (examples):
・Industry test (changing the industry of target company lists to identify industries that are easy to get responses from)
・Appeal test (conducting A/B tests with emails using different angles to identify the most responsive message)
・Offer test (testing with multiple offers to identify offers that are likely to lead to business negotiations)
・Actual sales data analysis (acquiring and analyzing open rates, click-through rates, reply rates, and negotiation rates)
・Submission of B2B sales diagnostic report (presenting compatible industries, appeals, and sales strategies)
■ Reasons why Learnings handles 'AI Apo'
Learnings has witnessed many challenges where 'dissemination does not lead to sales' while providing information dissemination support and publishing support to companies.
No matter how excellent the content of the dissemination, it will not lead to business negotiations unless it is delivered 'to the right person, with the right message, and with the right offer.'
Conversely, companies that have identified salable sales patterns based on data tend to have smoother sales when combined with dissemination.
'AI Apo for B2B Test Marketing' is highly compatible with Learnings' support policy of structuring SNS operations and publishing not as 'promotion' but as 'sales strategy,' and thus, we have commenced handling its sales.
■ Future Developments
Going forward, for companies introducing 'AI Apo,' Learnings will provide comprehensive support by combining it with its publishing and information dissemination support as needed, covering the following:
・Identification of 'salable sales patterns' through test marketing
・Promotion of awareness and understanding through publishing and SNS dissemination
・Efficiency of sales and improvement of conversion rates from inquiries and business negotiation acquisition
■ Company Overview
Company Name: Learnings Inc.
Location: Minami-Aoyama, Shibuya-ku, Tokyo, 2-13 Minami-Aoyama Osaki Building 3F
Representative: Yohei Kajita
Established: July 2017
■ Contact for this matter
Learnings Inc. Contact: Fukazawa
E-Mail: press@learnings.co.jp