[Leaneve] Real "Physical Experience" precisely because it's the AI era. Toward new value in small-scale accommodations starting from staff-resident private lodgings

Leaneve Inc. (Headquarters: Shibuya-ku, Tokyo, CEO: Hiroyuki Oshima), which develops the "Property Reshaping" business that reconstructs the value of buildings through comprehensive real estate planning and operation, promotes the creation of experiences where value is deeply conveyed through accommodations, starting with support for the planning and operation of accommodation facilities.

As a first step, we currently operate staff-resident type private lodgings (minpaku) in Tokyo, but we aim to implement a more deeply conveyed accommodation experience by not letting accommodations end as a mere stay function, but as a device to turn value that cannot be reached just by knowing into a "physical experience."

Our company supports "April Dream," which attempts to make April 1st a day to broadcast dreams. This press release is the dream of "Leaneve Inc."

An era where "knowing" becomes easy with AI. Beyond that, the value of experience rises

The AI market, including generative AI, is expanding rapidly, and the environment for accessing knowledge and information is changing significantly. As the hurdle to "knowing" lowers due to AI, the importance of actual touching and feeling experiences is relatively increasing in order to leave a deep impression of value.

Even if the name and outline can be understood, there are many cases where information alone cannot reach the point of actually touching, feeling, and coming to like it. That is precisely why we believe that the importance of experience stands out more than ever before in conveying value deeply.

Source: IDC Corporate

Accommodation is a large market, and at the same time, a device that creates time to touch value

The accommodation market is showing broad expansion both domestically and internationally. According to the Japan Tourism Agency's 2025 Overnight Travel Statistics Survey, the total number of domestic overnight guests was 653.48 million guest nights, of which foreign overnight guests accounted for 177.87 million guest nights.

In domestic overnight travel as well, the actual number of overnight travelers in fiscal 2024 reached 46.23 million, the total number of overnight travelers reached 127.75 million times, and the total number of overnight stays reached 223.08 million guest nights. Accommodation is not a special action for only a few people, but a large market that many people interact with repeatedly.

Source: Japan Tourism Agency

What Leaneve is paying attention to is not just the size of the market. According to the Jalan Domestic Overnight Travel Survey 2025, the average number of overnight stays per domestic overnight trip was 1.74 nights.

Accommodation is neither a contact point to pass through in a short time nor a contact point that becomes routine as a residence, but has just the right length of time for a person to put themselves in that place, actually touch, feel, and bring back impressions. That is exactly why we position accommodation not merely as a stay function, but as a contact point to turn value that cannot be reached just by knowing into a "physical experience."

Source: Compiled from Jalan Domestic Overnight Travel Survey 2025

Experience design unique to small-scale accommodations, beyond realizing staff residency

Map of municipalities in Tokyo requiring staff residency

The staff-resident type private lodging agency service launched by Leaneve is not simply for realizing staff residency. Making staff resident is strictly a means, and what lies beyond that is to establish an accommodation experience that can be realized precisely because it is small-scale.

A stay with a private feel, a design that deeply faces the time of each group, and the provision of value that does not end with "just staying."

Leaneve will expand the possibilities of small-scale accommodations as a private lodging agency service that integrally supports concept design, operation, and customer attraction, using regulatory compliance as an entry point.

What is staff-resident private lodging?

What Leaneve wants to create from now on is an accommodation experience that does not end with "knowing." There are many things in the world that are inherently more valuable, but whose charm has not been fully conveyed. For example, arts such as entertainment, music, and painting are one of them. Even if you know the name, something that felt somehow distant can suddenly change its impression and you can come to like it by touching its background and way of viewing. Through accommodations, we will create experiences that shorten such "distance between inherently valuable things and people."

We believe that such experiences can be realized precisely because they are small-scale accommodations.

Accommodation is a device where people can face value within a time frame that is neither too short nor too long. Taking advantage of that characteristic, we will transform things that are not yet sufficiently familiar into things that are conveyed more naturally and deeply. The start of staff-resident private lodgings is only the first step. From now on, Leaneve will increase "experiences of coming to like value" in society through accommodations.

Look at Leaneve's private lodging business

Comment from the Representative

The accommodation business has recovered significantly since after COVID-19, and the number of accommodation facilities is increasing accordingly.

I myself have stayed at many accommodation facilities as an address hopper. I think some people use accommodation facilities just as places to sleep, but aren't there also people like me who are intrigued by the facilities and contents of the accommodation facility?

Contents encountered in the extraordinary experience of staying overnight can leave a strong impression on one's memory.

Impressions can change in various ways depending on how you encounter them. We provide experiences using "accommodation" as a device, not just visiting, nor melting into everyday life.

Starting this year, we will develop accommodation facilities that turn such "knowing" into "coming to like."

What is Leaneve Inc.'s "Property Reshaping"?

"Property Reshaping" that performs comprehensive real estate planning and operation

It is a revitalization method that acts as an "attending physician" for buildings, taking them seamlessly from diagnosis (planning) to surgery (operation).

Based on the elements of architecture x operation x marketing, we design from scratch "what kind of experience for whom will be created in this place," and maximize the unique value of that location, which does not fit into existing molds.

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"April Dream" is a project by PR TIMES where companies broadcast dreams they eventually want to fulfill on April 1st. We are seriously aiming to realize this dream.