[Free Seminar / June 9] You Don't Have to Create a "Bestseller" from Scratch. 5 EC Experts Thoroughly Explain the Full Picture of Backward-Calculating Marketing That Creates Hit Products

LeaguE Inc. will hold an online seminar co-hosted by five companies, titled 'Strategies and Marketing Theories Necessary for Developing Hit Products: A Success Roadmap for Product Planning Back-Calculated from Market Trends and Sales Promotion,' on Tuesday, June 9, 2026, from 1:00 PM.

Specialists from five companies—Macroji Inc., Fabrica Communications Co., Ltd. (Action Link), LeaguE Inc., blends Inc., and Apparel Web Inc.—will present specific measures for product planning, sales strategy, and marketing to create the next pillar hit products through five sessions.

Reserve your viewing here

Seminar Overview

Common Business Consultation Issues

☑ We have existing main products, but the next hit product is not growing.

☑ Even if we spend on advertising, we get buried in comparison with competitors.

☑ We want to start a new business or brand, but we don't know which product to choose.

It is becoming difficult to continuously increase sales in the EC market with just the idea that if you make a good product, it will sell. Amid increasing competition, intensifying price competition, and rising advertising costs, what becomes important is to plan products by back-calculating from market trends and customer insights, and to consistently design sales channels and promotional measures.

This seminar will convey the necessary thinking to create the next main product from the perspectives of product development, sales strategy, CRM, discovering overseas brands, designing promotional channels, and gaining top-of-mind awareness within a category.

Seminar Content

Part 1: 1:00 PM - 1:30 PM | Macroji Inc.

Based on the 'market-in' concept, we will explain the product MD strategy thinking to clarify what products are in demand, along with points to utilize in sales strategy and site construction.

Part 2: 1:30 PM - 2:00 PM | Fabrica Communications Co., Ltd.

As business growth relying solely on new customer acquisition reaches its limits, we will disclose a 'surefire scenario' to increase repeat customers on EC sites with many products, such as apparel, food, and interior goods, based on case studies of the CRM tool 'Action Link'.

Part 3: 2:00 PM - 2:30 PM | LeaguE Inc.

LeaguE, with over 100 negotiation achievements per year, will reveal the full picture of the overseas brand master agent business that aims for low risk and high profit. We will convey specific steps to acquire exclusive products and lead to success while minimizing inventory risk.

Part 4: 2:30 PM - 3:00 PM | blends Inc.

We will explain the concept and practical methods of 'backward-calculating product design,' which incorporates product characteristics that yield results in various promotional channels such as advertising, influencers, and mall branded searches from the 'product planning stage,' along with specific examples.

Part 5: 3:00 PM - 3:30 PM | Apparel Web Inc.

The key to winning in a market full of competitors lies in gaining 'top-of-mind awareness within a category.' We will generously share the know-how on how to create a unique category where your own brand is recalled without directly competing with rivals.

Recommended for

Those struggling with nurturing existing core products or developing the next main product

Those who want to expand overall store sales and feel challenges in marketing in general

Those who want to know sales strategies and site construction know-how inside and outside malls

Those considering launching a new business or brand

Those who want to find a winning path for their own brand in an overly competitive market

Reserve your viewing / Seminar details here

Speakers

Part 1 (1:00 PM - 1:30 PM) | Macroji Inc.

Ryosuke Aoyagi

Macroji Inc.

Executive Officer

Head of EC Consulting Business Division

[Product Development to Sales Strategy] Designing product development and sales strategy from data-driven market and customer insights!

Part 2 (1:30 PM - 2:00 PM) | Fabrica Communications Co., Ltd. (Action Link)

Takatsugu Nakamura

Fabrica Communications Co., Ltd. (Action Link)

Action Link Product Manager

Double repeat sales in just one month! What is the surefire scenario for EC CRM success that dramatically increases LTV?

Part 3 (2:00 PM - 2:30 PM) | LeaguE Inc.

Masato Kumagai

LeaguE Inc.

Manager

A must-see for those looking for new businesses or products! Overseas brand discovery x Master agent business

Part 4 (2:30 PM - 3:00 PM) | blends Inc.

Kensei Mitsunobu

blends Inc.

EC Full-stack Marketer

Design 'product planning that sells' by back-calculating from promotional channels

Part 5 (3:00 PM - 3:30 PM) | Apparel Web Inc.

Daiki Hisaka

Apparel Web Inc.

Director of Business Consulting Department

Aiming for top-of-mind in a narrow attribute: The best process for product development applied to your own product development

Event Overview

Date & Time: Tuesday, June 9, 2026, 1:00 PM - 3:30 PM

Participation Method: Online

Participation Fee: Free

Notes: Late arrivals and early departures are allowed. Special benefits for participants and survey respondents (seminar materials provided, free consultation reservation)

Reserve your viewing here

*After filling out the application form, the viewing URL will be sent to you by email.

Contact

LeaguE Inc.

Email: support@league-japan.com