[Free/May 21] Success of New Businesses Depends on 'Market Selection': Webinar Co-hosted by 3 Companies on Strategies for Low-Risk Launch

On May 21, 2026, LeaguE, Oropas, and Geniee will co-host an online seminar titled '90% of Success Depends on Market Selection: How to Start New Businesses Without Failure.'

This webinar provides a systematic explanation of how to judge which markets fit a company's strengths by analyzing market size, growth potential, and competitive environment.

## Webinar Overview
To lead a new business to success, it is crucial to determine not just what to create, but in which market to compete. Focusing solely on market size or growth can lead to overlooking competition, barriers to entry, and compatibility with one's own strengths, often resulting in lackluster performance after launch.

This seminar covers strategies for successful market identification and post-entry execution from each company's specialized field: EC new business using exclusive rights for overseas brands, SEO strategy for the AI era, and entry into retail media.

## Seminar Content
### Part 1: LeaguE (11:05–11:30)
Explaining the 'Overseas Brand Sole Agency Business,' acquiring exclusive sales rights for brands not yet in Japan. Discusses strategies for achieving over 10 million yen in sales from the first month with a small start, and case studies of market validation using crowdfunding.

### Part 2: Oropas (11:30–11:55)
Teaching the latest SEO methods changed by AI search. Leveraging insights from the SEO tool 'Pascal,' explains how AI recommends specific brands, strategically creating a 'chosen state' through external mentions, and generating name-brand searches.

### Part 3: Geniee (11:55–12:20)
Covering everything from the basics of 'Retail Media,' a focus for retailers/EC operators, to overcoming hurdles in commercialization. Delivering practical tips on assessing market growth and company suitability, internal/external adjustments, and acquiring advertisers.

## Recommended for
- Those with themes for new businesses but unsure which market to enter.
- Those who look at market size/growth but haven't organized competition/barriers.
- Those struggling with competitor analysis or positioning design.
- Those who want to lower failure probability by finding markets that fit their strengths.
- Executives/managers needing to strategically judge market entry, including overseas or emerging markets.

## Speakers
### Part 1: LeaguE
Masato Kumatani, Manager
Theme: How to proceed with new EC business using exclusive sales rights.

### Part 2: Oropas
Makoto Kumagai, Marketing Leader
Theme: New SEO strategy to survive in selected markets: Countermeasures for 'category keywords' to be recommended by AI and generate brand searches.

### Part 3: Geniee
Keiichiro Kitahara, Acting Department Manager, Demand-Side Business Division
Theme: Retail media entry as a new business: Steps to create new revenue sources for EC sites.

## Event Overview
- Date/Time: May 21, 2026 (Thu) 11:00–12:20
- Method: Online (Zoom)
- Cost: Free
- Notes: Join/leave freely, benefits for participants/survey respondents (seminar materials provided).