Leafea Partners with Niigata Shinkin Bank to Launch Regional Economic Revitalization Initiative via Localized Employee Benefit Service "Shain no Mikata"
Leafea has partnered with Niigata Shinkin Bank to introduce the "Shain no Mikata" employee benefit service starting April 1st. This initiative aims to support local businesses and employees by providing localized perks that stimulate the regional economy and improve employee engagement.
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- 📰 Published: March 30, 2026 at 19:00
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Leafea Inc. (Headquarters: Chuo-ku, Tokyo; Representative Director: Wataru Morita; hereinafter "Leafea"), a provider of localized employee benefit services, has entered into a partnership with Niigata Shinkin Bank (Headquarters: Niigata City, Niigata Prefecture; Chairman: Shigeki Komatsu). Starting Wednesday, April 1, Niigata Shinkin Bank will begin offering the localized employee benefit service "Shain no Mikata" (meaning "Employee's Ally"), aiming to support regional revitalization and those working hard every day.
Background and Purpose of the Partnership
In recent years, companies have faced increasing challenges regarding human resources due to labor shortages and rising personnel costs, leading to a heightened interest in improving employee retention and satisfaction.
Niigata Shinkin Bank, whose management philosophy is to "contribute to the development and improved living standards of local small and medium-sized enterprises and residents by adhering to harmony and sound management, and striving for the prosperity of members, customers, and staff," focused on employee benefits that can stimulate local consumption and enable small and medium-sized enterprises to realize substantial wage increases.
The localized employee benefit service provided by Leafea (dedicated app name: "Shain no Mikata") is a service that supports corporate employees through the enhancement of benefits, often referred to as the "third wage increase." Through the app, companies can provide gift redemptions and coupons that can also be used by employees' families, while also supporting the improvement of job satisfaction and engagement for employees working at the adopting companies.
"Shain no Mikata" becomes a more familiar and localized benefit for employees as the number of participating local stores increases. Furthermore, by utilizing region-specific gifts, economic circulation within the region is promoted, leading to the revitalization of the entire area. Niigata Shinkin Bank and Leafea will continue to work together to contribute to such regional revitalization.
About "Shain no Mikata"
"Shain no Mikata," the benefit service provided by Leafea, is a system where companies pay a monthly fee, allowing employees to use discount benefits at over 100,000 partner stores nationwide. Furthermore, it is designed to foster daily connections by allowing companies to send "gifts with messages (*)" expressing gratitude or encouragement to their employees.
In addition to a 10% discount at convenience stores, the service provides an all-in-one solution that includes a stress check function, which is scheduled to become mandatory in the future, realizing comprehensive employee benefits that include mental and physical care.
The number of adopting companies is steadily increasing as it is a benefit app that can achieve high utilization rates at one of the lowest costs in the industry, and data indicating improvements in employee engagement is beginning to emerge. Its major features are its high cost-performance and its contribution to creating a comfortable working environment.
(*) Can be exchanged for tickets that can be used at partner stores.
Overview of Niigata Shinkin Bank
Name: Niigata Shinkin Bank
Headquarters: 855-1 Nishibori-dori 5-bancho, Chuo-ku, Niigata City, Niigata Prefecture
Official Website: https://www.niigata-shinkin.co.jp/
Overview of Leafea Inc.
Name: Leafea Inc.
Headquarters: THE GATE Kayabacho 3F, 1-10-3 Shinkawa, Chuo-ku, Tokyo
Official Website: https://leafea.co.jp
Background and Purpose of the Partnership
In recent years, companies have faced increasing challenges regarding human resources due to labor shortages and rising personnel costs, leading to a heightened interest in improving employee retention and satisfaction.
Niigata Shinkin Bank, whose management philosophy is to "contribute to the development and improved living standards of local small and medium-sized enterprises and residents by adhering to harmony and sound management, and striving for the prosperity of members, customers, and staff," focused on employee benefits that can stimulate local consumption and enable small and medium-sized enterprises to realize substantial wage increases.
The localized employee benefit service provided by Leafea (dedicated app name: "Shain no Mikata") is a service that supports corporate employees through the enhancement of benefits, often referred to as the "third wage increase." Through the app, companies can provide gift redemptions and coupons that can also be used by employees' families, while also supporting the improvement of job satisfaction and engagement for employees working at the adopting companies.
"Shain no Mikata" becomes a more familiar and localized benefit for employees as the number of participating local stores increases. Furthermore, by utilizing region-specific gifts, economic circulation within the region is promoted, leading to the revitalization of the entire area. Niigata Shinkin Bank and Leafea will continue to work together to contribute to such regional revitalization.
About "Shain no Mikata"
"Shain no Mikata," the benefit service provided by Leafea, is a system where companies pay a monthly fee, allowing employees to use discount benefits at over 100,000 partner stores nationwide. Furthermore, it is designed to foster daily connections by allowing companies to send "gifts with messages (*)" expressing gratitude or encouragement to their employees.
In addition to a 10% discount at convenience stores, the service provides an all-in-one solution that includes a stress check function, which is scheduled to become mandatory in the future, realizing comprehensive employee benefits that include mental and physical care.
The number of adopting companies is steadily increasing as it is a benefit app that can achieve high utilization rates at one of the lowest costs in the industry, and data indicating improvements in employee engagement is beginning to emerge. Its major features are its high cost-performance and its contribution to creating a comfortable working environment.
(*) Can be exchanged for tickets that can be used at partner stores.
Overview of Niigata Shinkin Bank
Name: Niigata Shinkin Bank
Headquarters: 855-1 Nishibori-dori 5-bancho, Chuo-ku, Niigata City, Niigata Prefecture
Official Website: https://www.niigata-shinkin.co.jp/
Overview of Leafea Inc.
Name: Leafea Inc.
Headquarters: THE GATE Kayabacho 3F, 1-10-3 Shinkawa, Chuo-ku, Tokyo
Official Website: https://leafea.co.jp