Leafea Partners with Shimizu Bank to Launch 'Fukurira' Community-Based Employee Benefits for Regional Economic Revitalization
Leafea Co., Ltd. has partnered with Shimizu Bank to provide 'Fukurira,' a digital welfare service that boosts employee engagement and promotes local consumption through targeted rewards and discounts.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 00:30
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 17, 2026 at 02:28 (369h 41m after Collected)
## Overview of the Partnership
Leafea Co., Ltd. (Headquarters: Chuo-ku, Tokyo; CEO: Wataru Morita), a provider of community-based employee benefit services, will begin a partnership with Shimizu Bank (Headquarters: Shimizu-ku, Shizuoka City; President: Yasuhiro Iwayama). Starting April 1 (Wednesday), Shimizu Bank will begin offering the community-based welfare service 'Fukurira' to support regional revitalization and the well-being of local workers.
## Background and Objectives
In recent years, issues related to human resources, such as labor shortages and rising labor costs, have increased for many companies, leading to growing interest in improving employee retention and satisfaction.
Shimizu Bank, whose purpose is to 'love the region, think about the future of customers together, and co-create,' focused on welfare benefits that can stimulate local consumption and realize substantial wage increases even for SMEs.
The community-based welfare service 'Fukurira' provided by Leafea is designed to support employees by enhancing corporate welfare, often referred to as the 'third form of pay raise.' Through the app, companies can provide gift rewards to employees and coupons that can be used by their families. It also supports employee motivation and engagement.
As more local stores join the network, 'Fukurira' becomes a more familiar and indispensable community-based benefit for employees. Furthermore, the use of region-specific gifts promotes economic circulation within the area, leading to the revitalization of the entire region. Shimizu Bank and Leafea will continue to work together to contribute to such regional development.
## About 'Fukurira'
'Fukurira' is a welfare service where companies pay a monthly fee, allowing employees to access discount benefits at over 100,000 partner locations nationwide. Additionally, companies can send 'Message Gifts (*)' to employees to show appreciation and encouragement, fostering a sense of connection in daily life.
In addition to a 10% discount at convenience stores, the platform provides an all-in-one stress check function, which is scheduled to become mandatory, realizing comprehensive welfare that includes mental and physical care for employees.
As a welfare app that achieves high usage rates at industry-leading low costs, the number of adopting companies is steadily increasing, and data showing improved employee engagement is beginning to emerge. Its key features are its high cost-performance and its contribution to creating a better working environment.
(*) These can be exchanged for tickets usable at partner stores.
## Corporate Profiles
### Shimizu Bank
- **Name:** The Shimizu Bank, Ltd.
- **Headquarters:** 2-1 Fujimi-cho, Shimizu-ku, Shizuoka-shi, Shizuoka
- **Official Website:** https://www.shimizubank.co.jp/
### Leafea Co., Ltd.
- **Name:** Leafea Co., Ltd.
- **Headquarters:** THE GATE Kayabacho 3F, 1-10-3 Shinkawa, Chuo-ku, Tokyo
- **Official Website:** https://leafea.co.jp
Leafea Co., Ltd. (Headquarters: Chuo-ku, Tokyo; CEO: Wataru Morita), a provider of community-based employee benefit services, will begin a partnership with Shimizu Bank (Headquarters: Shimizu-ku, Shizuoka City; President: Yasuhiro Iwayama). Starting April 1 (Wednesday), Shimizu Bank will begin offering the community-based welfare service 'Fukurira' to support regional revitalization and the well-being of local workers.
## Background and Objectives
In recent years, issues related to human resources, such as labor shortages and rising labor costs, have increased for many companies, leading to growing interest in improving employee retention and satisfaction.
Shimizu Bank, whose purpose is to 'love the region, think about the future of customers together, and co-create,' focused on welfare benefits that can stimulate local consumption and realize substantial wage increases even for SMEs.
The community-based welfare service 'Fukurira' provided by Leafea is designed to support employees by enhancing corporate welfare, often referred to as the 'third form of pay raise.' Through the app, companies can provide gift rewards to employees and coupons that can be used by their families. It also supports employee motivation and engagement.
As more local stores join the network, 'Fukurira' becomes a more familiar and indispensable community-based benefit for employees. Furthermore, the use of region-specific gifts promotes economic circulation within the area, leading to the revitalization of the entire region. Shimizu Bank and Leafea will continue to work together to contribute to such regional development.
## About 'Fukurira'
'Fukurira' is a welfare service where companies pay a monthly fee, allowing employees to access discount benefits at over 100,000 partner locations nationwide. Additionally, companies can send 'Message Gifts (*)' to employees to show appreciation and encouragement, fostering a sense of connection in daily life.
In addition to a 10% discount at convenience stores, the platform provides an all-in-one stress check function, which is scheduled to become mandatory, realizing comprehensive welfare that includes mental and physical care for employees.
As a welfare app that achieves high usage rates at industry-leading low costs, the number of adopting companies is steadily increasing, and data showing improved employee engagement is beginning to emerge. Its key features are its high cost-performance and its contribution to creating a better working environment.
(*) These can be exchanged for tickets usable at partner stores.
## Corporate Profiles
### Shimizu Bank
- **Name:** The Shimizu Bank, Ltd.
- **Headquarters:** 2-1 Fujimi-cho, Shimizu-ku, Shizuoka-shi, Shizuoka
- **Official Website:** https://www.shimizubank.co.jp/
### Leafea Co., Ltd.
- **Name:** Leafea Co., Ltd.
- **Headquarters:** THE GATE Kayabacho 3F, 1-10-3 Shinkawa, Chuo-ku, Tokyo
- **Official Website:** https://leafea.co.jp
FAQ
What is the main feature of 'Fukurira'?
It offers a one-stop platform for community-based store discounts, employee gift rewards with messages, and stress check functions, specifically designed to stimulate local economic circulation.
What will change with the Shimizu Bank partnership?
It enables corporate clients of Shimizu Bank in Shizuoka to provide locally-rooted benefits, encouraging use of local shops and revitalizing the regional economy.
How much does it cost to implement?
The service is described as having 'industry-leading low costs' with a monthly fee structure borne by the company, making it affordable for SMEs.