Leafea Partners with Shimizu Bank to Launch 'Fukurira', a Community-Based Employee Benefits Service Aimed at Boosting the Regional Economy

Leafea Inc. has partnered with Shimizu Bank to offer 'Fukurira', a community-based employee benefits app, starting April 1. It aims to improve employee retention for companies while revitalizing the local economy through regional consumption.
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  • 📰 Published: April 2, 2026 at 00:30
  • 🔍 Collected: April 1, 2026 at 16:47
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Leafea Inc. (Headquarters: Chuo-ku, Tokyo, CEO: Wataru Morita, hereinafter Leafea), which provides community-based employee welfare services, is beginning a partnership with Shimizu Bank (Head office: Shimizu-ku, Shizuoka City, Shizuoka Prefecture, President: Yasuhiro Iwayama). Starting Wednesday, April 1, Shimizu Bank will begin handling the community-based welfare service 'Fukurira', aiming for regional revitalization and supporting those who work hard every day.

### Background and Purpose of the Partnership
In recent years, against the backdrop of labor shortages and soaring personnel costs, human resource challenges faced by companies have been increasing, leading to a heightened interest in improving employee retention rates and satisfaction.

Shimizu Bank, whose purpose is 'To love the region, think about the future of our customers together, and co-create', focused on employee benefits that can stimulate local consumption and realize substantial wage increases even for small and medium-sized enterprises.

The community-based welfare service provided by Leafea (dedicated app name: 'Fukurira') is a service that supports corporate employees through the enhancement of employee benefits, often referred to as a third wage increase. Through the app, in addition to providing gift returns to employees and coupons that employees' families can also use, it is designed to support the improvement of motivation and engagement of employees working at the adopting companies.

The more local stores available for use, the more 'Fukurira' becomes a familiar and community-based welfare benefit for employees. Furthermore, by utilizing region-exclusive gifts, economic circulation within the region is promoted, leading to the revitalization of the entire region. Shimizu Bank and Leafea will continue to cooperate in the future to contribute to such regional revitalization.

### About 'Fukurira'
The welfare service 'Fukurira' provided by Leafea is a system where, by the company bearing a monthly fee, employees can use discount benefits at over 100,000 partner locations nationwide. Additionally, it is possible for companies to give 'gifts with messages (*)' accompanied by feelings of gratitude and encouragement to employees, designed to let them feel connected in their daily lives.

Moreover, in addition to a 10% discount at convenience stores, it also provides an all-in-one stress check function, which is expected to become mandatory in the future, realizing comprehensive welfare that includes physical and mental care for employees.

As a welfare app that can achieve high utilization rates at the industry's lowest cost level, the number of adopting companies is steadily increasing, and data showing an improvement in employee engagement is beginning to appear. Its high cost-performance and contribution to creating a comfortable workplace environment are its major features.

(*) Can be exchanged for tickets usable at partner stores and then utilized.