Leafea Partners with Niigata Shinkin Bank to Launch Community-Based Employee Benefits 'Shain no Mikata' for Regional Economic Revitalization
Leafea Inc. has partnered with Niigata Shinkin Bank to offer its community-based employee benefits app, 'Shain no Mikata,' starting April 1. This initiative aims to support employees while stimulating the local economy through region-specific rewards.
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- 📰 Published: March 30, 2026 at 19:00
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Leafea Inc. (Headquarters: Chuo-ku, Tokyo; CEO: Wataru Morita, hereinafter Leafea), which provides community-based employee benefit services, announces the start of a partnership with Niigata Shinkin Bank (Head Office: Niigata City, Niigata Prefecture; President: Shigeki Komatsu). Starting Wednesday, April 1, Niigata Shinkin Bank will begin handling the community-based employee benefit service 'Shain no Mikata' (Employees' Ally), aiming to support regional revitalization and those who work hard every day.
### Background and Purpose of the Partnership
In recent years, against the backdrop of labor shortages and soaring personnel costs, human resource challenges faced by companies have been increasing, leading to a growing interest in improving employee retention rates and satisfaction.
Niigata Shinkin Bank, whose management philosophy is to 'strive for the prosperity of members, customers, and employees by dedicating ourselves to harmony and steady management in order to contribute to the development and improved living standards of local SMEs and residents,' has focused on employee benefits that can stimulate local consumption and realize effective wage increases even for SMEs.
The community-based employee benefit service provided by Leafea (dedicated app name: 'Shain no Mikata') is a service that supports company employees by enhancing benefits, which is also referred to as a third wage increase. Through the app, it provides gift returns to employees and coupons that can be used by employees' families, as well as content that supports improving the job satisfaction and engagement of employees working at adopting companies.
'Shain no Mikata' becomes a more familiar and accessible community-based benefit for employees as the number of usable local stores increases. Furthermore, by utilizing region-specific gifts, economic circulation within the region is promoted, leading to the revitalization of the entire region. Niigata Shinkin Bank and Leafea will continue to work together to contribute to such regional revitalization.
### About 'Shain no Mikata'
The employee benefit service 'Shain no Mikata' provided by Leafea is a system where companies cover a monthly fee, allowing employees to use discount benefits at over 100,000 affiliated stores nationwide. In addition, companies can send 'gifts with messages (*)' conveying gratitude and encouragement to employees, designed to foster a sense of connection in everyday life.
Moreover, in addition to a 10% discount at convenience stores, it also provides an all-in-one stress check function, which is expected to become mandatory in the future, realizing comprehensive benefits including the physical and mental care of employees.
As a benefits app that can achieve high utilization rates at the industry's lowest cost level, the number of adopting companies is steadily increasing, and data showing improvements in employee engagement is beginning to appear. Its high cost performance and contribution to creating a comfortable working environment are major features.
(*) Can be exchanged for tickets usable at affiliated stores.
### Background and Purpose of the Partnership
In recent years, against the backdrop of labor shortages and soaring personnel costs, human resource challenges faced by companies have been increasing, leading to a growing interest in improving employee retention rates and satisfaction.
Niigata Shinkin Bank, whose management philosophy is to 'strive for the prosperity of members, customers, and employees by dedicating ourselves to harmony and steady management in order to contribute to the development and improved living standards of local SMEs and residents,' has focused on employee benefits that can stimulate local consumption and realize effective wage increases even for SMEs.
The community-based employee benefit service provided by Leafea (dedicated app name: 'Shain no Mikata') is a service that supports company employees by enhancing benefits, which is also referred to as a third wage increase. Through the app, it provides gift returns to employees and coupons that can be used by employees' families, as well as content that supports improving the job satisfaction and engagement of employees working at adopting companies.
'Shain no Mikata' becomes a more familiar and accessible community-based benefit for employees as the number of usable local stores increases. Furthermore, by utilizing region-specific gifts, economic circulation within the region is promoted, leading to the revitalization of the entire region. Niigata Shinkin Bank and Leafea will continue to work together to contribute to such regional revitalization.
### About 'Shain no Mikata'
The employee benefit service 'Shain no Mikata' provided by Leafea is a system where companies cover a monthly fee, allowing employees to use discount benefits at over 100,000 affiliated stores nationwide. In addition, companies can send 'gifts with messages (*)' conveying gratitude and encouragement to employees, designed to foster a sense of connection in everyday life.
Moreover, in addition to a 10% discount at convenience stores, it also provides an all-in-one stress check function, which is expected to become mandatory in the future, realizing comprehensive benefits including the physical and mental care of employees.
As a benefits app that can achieve high utilization rates at the industry's lowest cost level, the number of adopting companies is steadily increasing, and data showing improvements in employee engagement is beginning to appear. Its high cost performance and contribution to creating a comfortable working environment are major features.
(*) Can be exchanged for tickets usable at affiliated stores.