Lazuli Corporation to Host Private Webinar: "Product Data Strategy in the Age of Agentic Commerce"
Lazuli Corporation will host a private webinar on April 28, 2026, focusing on product data strategies for the era of "Agentic Commerce," where AI agents influence purchasing decisions. The event will share insights from the global retail tech conference Shoptalk 2026, explaining the importance of "AI-Ready" structured product data over traditional SEO. A live demonstration of Lazuli's Product Data Platform (PDP) will show attendees actionable steps for optimizing their data for AI.
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- 📰 Published: April 14, 2026 at 20:00
- 🔍 Collected: April 14, 2026 at 11:31
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Lazuli Corporation (Headquarters: Shibuya-ku, Tokyo; CEO: Shizuka Hagiwara), which provides custom support for companies' data infrastructure and systems centered around its "Lazuli PDP" product data platform that structures, schema-maps, and auto-completes product data, will hold a private webinar on Tuesday, April 28, 2026, titled "Product Data Strategy in the Age of Agentic Commerce."
In recent years, an era is dawning where AI agents, not consumers, select products. At Shoptalk 2026, one of the world's largest retail tech conferences held in Las Vegas in March 2026, industry leaders such as Sephora, e.l.f. Beauty, and Walmart expressed the view that "whether or not a product is chosen by AI will become the future axis of competition." Behind this change is the importance of redesigning product data. AI cannot sufficiently understand products if data is merely a list of specs as in the past; only structured data with context and meaning will be recommended by AI.
This private seminar hosted by Lazuli will provide a clear explanation of what constitutes "AI-Ready" product data, based on a frontline report from Shoptalk 2026. Additionally, through a live product demo, we will introduce concrete actions that participants can implement starting today. Against the backdrop of the shift from conventional "Search Engine Optimization (SEO)" to "AI Optimization (AEO)," we will convey the latest trends in product data strategy to create brands that are chosen by AI.
This seminar is primarily intended for those considering a review of their e-commerce and digital strategies, those facing challenges in organizing product data, those exploring how to start utilizing AI, and those who view adapting to agentic commerce as a management issue.
The program for the day is divided into three parts. The first part will explain the concept of "Agentic Commerce," where the purchasing entity shifts from humans to AI agents, based on content from NRF and Shoptalk 2026, as well as the latest case studies from OpenAI and various retail companies, and changes in brand strategy in the AI era. The second part will organize the product data strategy required in the AI era, covering the paradigm shift from SEO to AEO and the mindset for designing data that can be understood by AI. The third part will feature a demo of a product implementing the AI-Ready philosophy, introducing the specific process from implementation to operation, and will include a Q&A session.
Details of the seminar are as follows.
Seminar Overview
Event Name: Product Data Strategy in the Age of Agentic Commerce. ~Explaining the Importance of "AI-Ready Product Data" Through the Latest Case Studies from Overseas Retail and Brands~
Format: Webinar (Online)
Date and Time: April 28 (Tuesday) 11:00-12:00
Target Audience: Management/Business Leaders, Marketing Leaders, EC/Digital Managers
Details & Registration: https://corporate.lazuli.ninja/event/webinar-agentic-commerce-260428/
Program:
Trends from NRF, Shoptalk 2026
- What is Agentic Commerce?
- Brand Strategy in the AI Era
- What is an AI-Ready Omnichannel?
AI-Ready Product Data Strategy
- Why is redesigning product data necessary now?
- The 5 Steps to Being AI-Ready
Product Demo
- Demonstration of a product that automates product data organization
- Introduction to the specific flow from implementation to operation
- Q&A
In recent years, an era is dawning where AI agents, not consumers, select products. At Shoptalk 2026, one of the world's largest retail tech conferences held in Las Vegas in March 2026, industry leaders such as Sephora, e.l.f. Beauty, and Walmart expressed the view that "whether or not a product is chosen by AI will become the future axis of competition." Behind this change is the importance of redesigning product data. AI cannot sufficiently understand products if data is merely a list of specs as in the past; only structured data with context and meaning will be recommended by AI.
This private seminar hosted by Lazuli will provide a clear explanation of what constitutes "AI-Ready" product data, based on a frontline report from Shoptalk 2026. Additionally, through a live product demo, we will introduce concrete actions that participants can implement starting today. Against the backdrop of the shift from conventional "Search Engine Optimization (SEO)" to "AI Optimization (AEO)," we will convey the latest trends in product data strategy to create brands that are chosen by AI.
This seminar is primarily intended for those considering a review of their e-commerce and digital strategies, those facing challenges in organizing product data, those exploring how to start utilizing AI, and those who view adapting to agentic commerce as a management issue.
The program for the day is divided into three parts. The first part will explain the concept of "Agentic Commerce," where the purchasing entity shifts from humans to AI agents, based on content from NRF and Shoptalk 2026, as well as the latest case studies from OpenAI and various retail companies, and changes in brand strategy in the AI era. The second part will organize the product data strategy required in the AI era, covering the paradigm shift from SEO to AEO and the mindset for designing data that can be understood by AI. The third part will feature a demo of a product implementing the AI-Ready philosophy, introducing the specific process from implementation to operation, and will include a Q&A session.
Details of the seminar are as follows.
Seminar Overview
Event Name: Product Data Strategy in the Age of Agentic Commerce. ~Explaining the Importance of "AI-Ready Product Data" Through the Latest Case Studies from Overseas Retail and Brands~
Format: Webinar (Online)
Date and Time: April 28 (Tuesday) 11:00-12:00
Target Audience: Management/Business Leaders, Marketing Leaders, EC/Digital Managers
Details & Registration: https://corporate.lazuli.ninja/event/webinar-agentic-commerce-260428/
Program:
Trends from NRF, Shoptalk 2026
- What is Agentic Commerce?
- Brand Strategy in the AI Era
- What is an AI-Ready Omnichannel?
AI-Ready Product Data Strategy
- Why is redesigning product data necessary now?
- The 5 Steps to Being AI-Ready
Product Demo
- Demonstration of a product that automates product data organization
- Introduction to the specific flow from implementation to operation
- Q&A