Still Using Plastic Ice Packs? Fishing Brand DRESS to Release 'Titanium-Coated Metal Ice Pack' in Late May to Solve Cooler Box Problems for Camping, BBQ, and Fishing

Still using plastic ice packs? To solve cooler box issues for camping, BBQ, and fishing, the fishing brand DRESS will release the "Titanium-Coated Metal Ice Pack" at the end of May.

The fishing and outdoor brand "DRESS" will release a new product, the "DRESS Titanium-Coated Metal Ice Pack," which uses SUS304 stainless steel and features a titanium-coated surface, starting at the end of May 2026.

This product is a highly anticipated metal ice pack that gathered over 100 pre-orders immediately after reservations opened.

From camping, BBQ, fishing, picnics, and sports days, to driving and daily bento boxes.

It was developed to cool the inside of cooler boxes and cooler bags—essential for summer leisure and daily life—more efficiently and smartly.

Are you dissatisfied with your summer cooler box in these ways?

In summer, there are more opportunities to go out with ice packs in coolers or insulated bags.

However, when actually using them:

"It doesn't cool as well as expected."
"Coldness is hard to transfer to drinks and food."
"The ice pack is bulky, leaving no room for the important food."
"It gets sticky with condensation after use."
"Anxious about it deteriorating, cracking, or the contents leaking."

Many of you have likely felt such dissatisfactions.

Most typical ice packs have a structure where coolant is sealed inside a plastic container.
While light and easy to handle, plastic is a material that does not conduct heat well. Therefore, even if the ice pack itself is cold, it has the drawback of not efficiently transferring that coldness to food and drinks.

That is why DRESS focused on the thermal conductivity of metal.

A fishing brand that protects fish freshness thought of a metal ice pack

The "DRESS Titanium-Coated Metal Ice Pack" is a metal ice pack that adopts SUS304 stainless steel for the main body and applies a titanium coating to the surface.

Utilizing the unique thermal conductivity of metal, it gets thoroughly chilled in the freezer and efficiently transfers coldness to food, drinks, and caught fish inside coolers and cooler bags.

DRESS, which developed this product, is a fishing and outdoor brand that has rolled out gear designed to protect the freshness of fish.

On the fishing scene, how quickly caught fish can be cooled and its freshness maintained is crucial.
Especially during summer fishing trips, the cooling power inside the cooler box can dictate the very value of the catch.

That is precisely why DRESS was particular not just about "keeping it cold for a long time," but about transferring the cold quickly and effectively.

An ice pack conceived by a brand that has pursued cooling performance to protect fish freshness.
Its practicality shines in a wide range of situations, from fishing to camping, BBQs, outings, and daily use.

Approximately 10mm thick. A thin design that doesn't compress cooler box space

When you open the cooler box, the ice pack takes up a lot of room, and you can't fit as much of your essential food and drinks as you thought.
Have you ever experienced this?

The "DRESS Titanium-Coated Metal Ice Pack" features a thin design with a thickness of approximately 10mm.
It easily fits into the bottom or sides of a cooler box, or the gaps in a cooler bag, and its key feature is that it does not press upon storage space.

In the gaps between meat, seafood, vegetables, and drinks during camping or BBQs.
On the bottom or sides of the cooler box when fishing.
Inside the cooler bag for bento boxes or shopping.

Because it is thin, it is designed to be easily placed near what you want to cool, regardless of where it is used.

Also, because it doesn't take up much space in the freezer, it's convenient for stocking up on multiple pieces during the summer.

SUS304 Stainless Steel + Titanium Coating. Tough cooling gear for outdoor use

The main body adopts SUS304 stainless steel, which has excellent durability.
Furthermore, the surface is treated with a titanium coating that enhances the metallic texture.

Fishing and outdoor activities naturally involve harsh environments for gear, such as salt water, moisture, mud, sand, and food stains.

The "DRESS Titanium-Coated Metal Ice Pack" assumes such outdoor use and gives consideration to durability, rust resistance, and hygiene.

Unlike plastic ice packs, there is less worry about cracking or contents leaking due to age deterioration, making it a long-lasting cooling gear that can be used repeatedly.

It features specifications that make it easy to handle not only for sea fishing and boat fishing but also when placed near food during camping or BBQs.

The contents are 100% pure water. Reusable and convenient for daily cooling

Sealed inside the main body is 100% pure water.
Just by freezing it in the freezer, it can be used repeatedly any number of times.

Since it is not disposable, there is no need to buy more ice packs every season, and its appeal lies in its long-lasting usability.

It is active not only for the outdoors but also for daily cooling needs, such as carrying bento boxes when commuting to work or school, transporting refrigerated food purchased at the supermarket, driving, watching sports, club activities, and sports days.