Laundry Brand 'Lavoir', Selected for Numerous 'Amazon's Choice' Awards, Launches in 500 Don Quijote Stores Across Japan
Premium vegan lifestyle brand 'LAVOIR' is expanding its offline presence in Japan by launching its products in approximately 500 Don Quijote stores nationwide. Following its online success and a previous launch in Costco, this move marks a significant step to strengthen its brand reach. A new, co-developed, large-capacity (88 pods) vegan laundry detergent will also be pre-released exclusively at Don Quijote.
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- 📰 Published: March 30, 2026 at 15:50
- 🔍 Collected: March 30, 2026 at 09:00
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LAVOIR at Don Quijote
Premium vegan lifestyle brand 'LAVOIR' will begin its expansion of offline distribution in Japan by launching in approximately 500 Don Quijote variety stores nationwide.
Lavoir is a fragrance lifestyle brand that has been building brand recognition in the Japanese online market, primarily through Amazon. Many of its flagship products, including its laundry pods and fabric softeners, have been selected as 'Amazon's Choice' and are highly rated by consumers.
Through this launch into Don Quijote, the brand will expand its sales channels from being primarily online to offline, further strengthening its brand touchpoints in the Japanese market.
First Full-Scale Offline Expansion Since Costco Launch
In 2025, Lavoir expanded its presence in major distribution channels in Japan by offering its products through Costco's online and offline channels.
This launch into Don Quijote marks the first large-scale offline channel expansion in the Japanese market following Costco, significantly broadening consumer touchpoints through approximately 500 stores nationwide.
This is expected to appeal not only to existing online customers but also to a new customer base that wants to experience and purchase products in physical stores.
Scent-Enhanced, 88-Count Vegan Laundry Pods (Plumeria & Guaiac Scent) Co-developed with Don Quijote
Coinciding with this launch, the new 'Vegan Laundry Pods 88-count' will be pre-released at Don Quijote.
The 'Vegan Laundry Pods (Plumeria & Guaiac)' is a fragrance pod-type detergent featuring a vanilla-woody scent based on the aroma of plumeria, reminiscent of a Hawaiian resort. It contains aroma beads inside the pods, allowing the fragrance to last for about 30 days after washing.
Additionally, it is formulated with eight types of enzymes from Denmark to remove stains, and its 99% deodorizing ingredients also provide odor care. It is particularly effective in reducing everyday odors caused by sweat and sebum.
Furthermore, the inclusion of glycerin helps care for fabric fibers and is expected to reduce pollen adhesion.
This product, with the largest capacity in Lavoir's lineup at 88 pods, is planned to be offered as a cost-effective product.
List of Products Sold at Don Quijote
■ Vegan Laundry Pods (Plumeria & Guaiac) 88-count - ¥3,300 (tax included)
■ Perfume Vegan Fabric Softener 500ml - ¥990 (tax included)
■ Perfume Vegan Fabric Softener 2L - ¥2,200 (tax included)
◆ Brand Introduction
LAVOIR
'LAVOIR' refers to the traditional 'communal laundry' in France, where women gathered and transformed the arduous labor of housework into an enjoyable culture. The brand presents trendy lifestyle products born from niche fragrances carefully blended by French perfumers with vegan, plant-based ingredients. Delivering joy and excitement to repetitive daily life through stylish scents and sophisticated, Red Dot Award-winning designs is the value that 'Lavoir' pursues.
＜Official Stores＞
Official Online Store: https://lavoir.jp/
Amazon: https://www.amazon.co.jp/LAVOIR_JAPAN
Qoo10: https://www.qoo10.jp/shop/lavoir
＜Official SNS＞
Instagram: https://www.instagram.com/lavoir_jp/
X: https://x.com/lavoir_jp