Making Exercise More Accessible: New Fitness Brand 'ENBOX GYM' Launches, Combining Kickboxing and Gym to Help You Find Your Ideal Exercise Habit

LAVA International Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director: Takahiko Sumi; hereinafter 'LAVA'), which operates over 700 hot yoga studio LAVA locations nationwide, has launched a new fitness brand 'ENBOX GYM' with the aim of helping each individual achieve an exercise routine that suits them. ENBOX GYM is a multi-purpose fitness gym that combines kickboxing, machine gym, fat-burning circuit training, and personal training under the concept of 'A place where you can find a way to work out that fits you.' Through an environment where training can be freely selected according to goals and lifestyle, it supports the development of exercise habits for each individual.

Brand Concept

A place where you can find a way to work out that fits you

ENBOX GYM is a fitness gym where you can find an exercise style that suits you from a variety of content including kickboxing, machine gym, fat-burning circuit training, and personal training. Through support from trainers and connections among members, we value creating an environment where you feel 'I want to come again' and 'I feel comfortable here.' Making exercise not a special activity, but a part of daily life. ENBOX GYM aims to be a place where your own unique exercise habits naturally continue.

Why ENBOX GYM Now?

LAVA has been supporting customers' health through various fitness activities, including hot yoga. What emerged from this was a need for exercise habits tailored to each individual. ENBOX GYM was born from the desire to provide an environment where even exercise beginners can continue comfortably and enjoyably. Through diverse content and support from trainers, we want people to feel exercise is more accessible and make it a long-lasting habit.

Features of ENBOX GYM

The key feature is the ability to freely choose training from four content types—kickboxing, machine gym, fat-burning circuit training, and personal training—according to your goals and lifestyle. Additionally, sessions last from about 30 minutes and can be attended without reservation*, making it easy to drop by after work or during free time.

*Excluding some programs

Kickboxing Machine Gym Fat-Burning Circuit Training Personal Training

<4 Contents>

Kickboxing

Supports stress relief and fat burning through mitt punching while having fun moving your body.

Machine Gym

Utilizes a wide range of machines to help you build your ideal body at your own pace.

Fat-Burning Circuit Training

High-intensity interval training that efficiently works out the entire body in a short time.

Personal Training

Trainers provide one-on-one support tailored to your goals and physical condition.

<Points Supporting Ease of Continuation>

Easy to attend without reservation

Can be used whenever you feel like it, allowing you to continue your exercise routine without strain according to your lifestyle.

*Excluding some programs

Trainers on-site, safe for beginners

Even exercise beginners can easily ask about machine usage and training methods.

Personal training available according to purpose

Receive support tailored to individual goals and physical condition from 2,875 yen per session (separate fee).

Achieve Your Ideal Exercise Habit on One Floor

ENBOX GYM has areas for kickboxing, machine gym, fat-burning circuit training, and personal training, allowing you to enjoy a variety of exercises within a single facility. You can choose your exercise based on your mood or goal for the day, enabling you to continue exercising comfortably in a style that suits you.

Designing Each Person's 'Active Future'

We believe that making exercise a habit changes not only your body but also your daily life and future possibilities. The goals each person aims for vary, such as building an ideal body, maintaining health, or alleviating lack of exercise. That is why ENBOX GYM values creating an environment where you can continue exercising while having fun, tailored to each person's goals and lifestyle. ENBOX GYM aims to design each person's 'active future' and support a healthier, more fulfilling life.

'ENBOX GYM Mi-Nara Store' Store Information

Front Kickboxing Area Machine Gym Area

・Location: 4th Floor, Mi-Nara, 1-3-1 Nijōōjiminami, Nara City, Nara Prefecture

・Business Hours: 10:00 AM - 10:00 PM

・Regular Holiday: None

・Access:

[From Shinoomiya Station] Nara Kotsu Bus approx. 6 min, [From Kintetsu Nara Station] Nara Kotsu Bus approx. 15 min, [From JR Nara Station] Nara Kotsu Bus approx. 9 min (Get off at 'Miyato Teien' bus stop)

[Free Shuttle Bus] Available from Kintetsu Nara Station, JR Nara Station, and Kintetsu Shinoomiya Station bound for 'Mi-Nara'

・URL: https://enboxgym.com/lp/mina-ra/

Grand Opening Campaign Now Underway

ENBOX GYM Mi-Nara Store is running a limited-time special campaign to commemorate its grand opening. The campaign is designed to make it easy for first-time gym users and those wanting to start an exercise routine to get started.

*Conditions apply. Please check the website or store for details.

<Campaign Overview>

Free trial lesson

First month's membership fee free for the unlimited plan (from 5,800 yen/month)

Entrance/registration fee of 10,000 yen reduced to 0 yen

Second month's membership fee discounted up to 5,000 yen

Monthly membership fee discounted by 3,000 yen from the third month onward for applicable plans

<Campaign Period>

Until Tuesday, June 30, 2026

<Free Trial Reservation Site>

https://enboxgym.com/lp/mina-ra/

<Contact>

info@enboxgym.com

ENBOX GYM

A next-generation fitness gym born from LAVA International in June 2026. With the concept of 'A place where you can find a way to work out that fits you,' it supports the development of exercise habits while catering to each individual's ideals and goals. It provides an environment where you can continue in your own style by freely combining kickboxing, machine training, fat-burning circuit training, and personal training. It designs an 'active future' and supports a healthier, richer life.

LAVA International Co., Ltd.

Based on the desire to 'make people happy through yoga,' the company operates over 700 hot yoga studio LAVA locations nationwide, with a cumulative total of over 2.8 million people* having experienced it. Furthermore, to broadly support people's beauty and health, it operates a diverse range of facilities including machine pilates 'Rintosull,' dark kickboxing 'BurnesStyle,' dark trampoline 'jump one,' and health resort facility 'Tenku no Niwa Tenmamu.'