Beyond Vision: Introducing 'Miryoku' (Visual Power). A New Eye-Care Habit for the Digital Age: 'Memiel' Salon Launches
LAVA International has launched 'Memiel', a new eye wellness brand focusing on 'visual power' rather than just eyesight. By combining patented EMS technology with manual therapy, the 30-minute sessions aim to improve daily performance by addressing digital eye strain.
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- 📰 Published: June 2, 2026 at 02:32
- 🔍 Collected: June 1, 2026 at 17:50
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LAVA International, operator of over 700 hot yoga studios nationwide, has launched a new brand, 'Memiel', focusing on 'visual discomfort' caused by prolonged smartphone and PC use, such as eye fatigue and difficulty focusing. These issues often lead to decreased concentration and neck/shoulder tension. Memiel proposes a new concept called 'Miryoku' (Visual Power), focusing on the function of seeing rather than just visual acuity, to improve eye condition and daily performance.
Brand Concept: Enhance your 'Miryoku'. Clear your vision and mood with eye fatigue care.
Digital Age Discomfort: Modern users suffer from various visual issues due to screen time. Memiel aims to support daily performance and mental refreshment by conditioning the eyes.
New Concept: Prolonged screen use overworks the ciliary muscles. 'Miryoku' focuses on the inherent function of the eyes, aiming to restore their natural ability.
Three Features: 1. Hybrid treatment using patented EMS and manual therapy. 2. Compact 30-minute sessions for easy integration into daily life. 3. Proprietary check system to visualize changes in 'Miryoku'.
High Satisfaction: In a pre-opening survey, 98% of users expressed satisfaction. 66% reported reduced eye fatigue, 46% felt relaxed, and 38% found it easier to focus.
Store Info: Located at Takawa Akasaka Building 5F, 3-21 Akasaka, Minato-ku, Tokyo. Open 9:00-21:30, no holidays.
Brand Concept: Enhance your 'Miryoku'. Clear your vision and mood with eye fatigue care.
Digital Age Discomfort: Modern users suffer from various visual issues due to screen time. Memiel aims to support daily performance and mental refreshment by conditioning the eyes.
New Concept: Prolonged screen use overworks the ciliary muscles. 'Miryoku' focuses on the inherent function of the eyes, aiming to restore their natural ability.
Three Features: 1. Hybrid treatment using patented EMS and manual therapy. 2. Compact 30-minute sessions for easy integration into daily life. 3. Proprietary check system to visualize changes in 'Miryoku'.
High Satisfaction: In a pre-opening survey, 98% of users expressed satisfaction. 66% reported reduced eye fatigue, 46% felt relaxed, and 38% found it easier to focus.
Store Info: Located at Takawa Akasaka Building 5F, 3-21 Akasaka, Minato-ku, Tokyo. Open 9:00-21:30, no holidays.
FAQ
How do I get to the Akasaka Mitsuke branch?
It is a 2-minute walk from Exit 10 of Akasaka-mitsuke Station on the Tokyo Metro.