Elaiza Ikeda Appointed as Brand Ambassador for Machine Pilates Studio "Rintosull". TV Commercial to Air from Saturday, April 4th!

Machine Pilates studio "Rintosull" (operated by LAVA International Co., Ltd.), which boasts the largest number of studios in Japan*, has appointed actress Elaiza Ikeda as its brand ambassador.

Elaiza Ikeda, who demonstrates diverse talents as an actress, singer, and film director, and consistently pursues her activities in her own unique way. Her strong-willed lifestyle and elegant, dignified posture embody Rintosull's philosophy of "confidence born from beautiful posture," leading to her appointment. Accordingly, the brand's first TV commercial featuring Elaiza Ikeda will begin airing nationwide from Saturday, April 4, 2026. This commercial, produced with "posture" as its concept, illustrates the value of improving posture through machine pilates and expresses the image of a "dignified woman" who shines positively both externally and internally. *No. 1 in number of studios: According to Ideation research (October 2025) on machine pilates studios in Japan.

About the TV Commercial <Story> The commercial begins with Elaiza Ikeda feeling the wind against a clear blue sky. On a reformer, she showcases flexible movements and poses that demonstrate stable core strength. It depicts how improving one's body leads to positive changes not only in posture but also in one's feelings and way of life, through her dignified gaze and beautiful demeanor. The story concludes with Ikeda's question, "Now, shall we be dignified?" expressing the image of a woman who lives "dignified" in her own way through machine pilates.

<TV Commercial Overview> Title: "Mind, Body, Dignified. Debut." TV Commercial Airing Start Date: Saturday, April 4, 2026 TV Commercial Airing Regions: 1 metropolis and 6 prefectures in Kanto, 2 prefectures and 4 prefectures in Kansai, 2 prefectures in Kyushu.

<TV Commercial Storyboard> ▽ "Mind, Body, Dignified. Debut." 15 seconds YouTube URL: https://youtu.be/YgIVWI1hRUk *Reproduction of images from the storyboard is strictly prohibited.

Filming Episode Elaiza Ikeda appeared in the studio with a beautifully straight posture. The filming proceeded smoothly as she communicated closely with the director and staff regarding expressions and movements. During the machine pilates scenes, she was seen earnestly checking her poses, conscious of her core and inner muscles. Ikeda commented, "I really felt machine pilates working muscles I don't usually use," and demonstrated poses while maintaining a beautiful posture. During breaks, she was also seen chatting with staff, and thanks to Ikeda's bright personality, the filming concluded in a consistently amicable atmosphere.

▽ Making-of Video YouTube URL: https://youtu.be/c3QWYpXre1A *Reproduction of cut images is strictly prohibited.

Performer Profile Elaiza Ikeda Born April 16, 1996, from Fukuoka Prefecture. Actress, singer, director. Debuted as a model in 2009 after winning the Grand Prix in the "Nicola Model Audition." Currently active in a wide range of fields, primarily in films and dramas. Major appearances include films "Sadako" and "Midnight Maiden War," and dramas "Fune wo Amu ~ Watashi, Jisho Tsukurimasu ~" and "Umi ni Nemuru Diamond." In 2020, she also directed the film "Natsu, Itaru Koro." She is expanding her activities in various fields, including music activities as an artist under the name ELAIZA.

Machine Pilates Studio Rintosull Established in 2022 with the concept of "A dignified everyday life starts with posture," Rintosull is a specialized machine pilates studio for authentic and active women. By using the dedicated pilates machine "Reformer," it offers lessons specialized in creating beautiful posture, efficiently achieving ideal body shaping. Currently, it operates over 240 studios nationwide* and is further expanding its number of studios. Rintosull Official Website: https://rintosull.jp/ *As of March 2026 (including studios within LAVA stores)

LAVA International Co., Ltd.