LAVA Opens Second Malaysian Store, "LAVA Hot Yoga & Pilates Damansara Uptown," Accelerating Overseas Expansion with New "Hot Wellness" Concept

LAVA International Co., Ltd. (Headquarters: Minato-ku, Tokyo / Representative Director: Takahiko Washimi / hereinafter: LAVA), which operates over 700 LAVA hot yoga studios nationwide, will grand open its second Malaysian store, "LAVA Hot Yoga & Pilates Damansara Uptown," on Thursday, April 2, 2026. This studio is a hybrid facility offering hot yoga and machine Pilates in a heated environment. With this new opening, LAVA will advocate for the new wellness concept of "Hot Wellness" and accelerate its overseas expansion.

Changes and Background in Global Wellness Demand

As the global wellness market expands, the value of fitness is shifting from mere "exercise" to "mind-body adjustment" that supports daily life. With a growing emphasis on stress reduction, recovery, and mind-body balance, LAVA recognized the need to evolve its existing services and provide new value tailored to overseas markets.

New Concept: "Hot Wellness"

"Hot Wellness," advocated by LAVA, is a new approach to wellness that combines a heated environment with exercise to target both physical function and mental well-being.

Moving the body in a warm environment is expected to lead to:

- Improved muscle flexibility - Promotion of blood circulation and metabolism - Relaxation

This allows for efficient conditioning and recovery. It will be globally deployed as a new wellness option for urban living.

Hybrid Studio Evolved with Heated Environment: Yoga × Machine Pilates

The second Malaysian store will operate as a hybrid facility, offering yoga and machine Pilates in dedicated hot studios. The heated environment enhances muscle flexibility, improving the quality of each movement and maximizing fitness effects. Furthermore, improved blood circulation is expected to have synergistic effects on posture correction, core strengthening, and body sculpting.

Hot Yoga Studio

Hot Machine Pilates Studio

Patented! LAVA's Unique "Wood Stone Studio"

The hot yoga studios feature LAVA's proprietary and patented※ "Wood Stone Studio." The combination of phytoncides released from Japanese cypress, known for their relaxing properties, and the far-infrared radiation from minerals promotes both exercise effectiveness and simultaneous concentration and relaxation.

※Patent Registration No. 7389943

Wood Stone Studio

Diverse Hot Programs to Warm and Condition Mind and Body

The second Malaysian store will offer fitness from two LAVA International brands: hot yoga "LAVA" and machine Pilates "Rintosull." Further program expansions are planned sequentially.

＜Hot Yoga＞

In a warm environment, muscles become more pliable, effectively supporting improvements in flexibility and posture. A variety of classes are offered, from basic movements to active classes focused on core strengthening, and relaxation classes incorporating breathing techniques and mindfulness. Refreshment through sweating is also expected, allowing individuals of all levels, from beginners to experienced practitioners, to choose programs tailored to their goals and abilities.

＜Machine Pilates＞

Performing reformer training in a hot environment makes it easier to stretch muscles and improves the quality of movements. It supports comprehensive physical development, including enhanced core stability, muscle strengthening, posture correction, and body sculpting. Programs will be expanded for the overseas market to cater to a wider range of needs.

Pre-Opening Event to Experience the New Concept Firsthand

Prior to the grand opening, an experiential event was held for media and fitness users. Through actual lesson experiences, feedback such as "It's easy to move in the warm environment" and "Mind and body performance improves" was received, indicating a high level of interest in the value of "Hot Wellness."

Future Development

Based on this global model, LAVA will further accelerate its overseas expansion and deliver the value of "Hot Wellness" to users worldwide. Additionally, programs such as hot yoga and hot machine Pilates will be continuously updated to meet overseas needs, aiming to become a fitness brand loved globally.

"LAVA Hot Yoga & Pilates Damansara Uptown" Store Information

＜Location＞

110B, Jalan SS21/39, Damansara Utama, Petaling Jaya, Selangor, 47400

＜Business Hours / Regular Holidays＞

(Mon-Fri) 07:30-21:30 (Sat-Sun) 07:30-13:00 / Closed Wednesdays

＜Access＞

Approx. 20 minutes by car from KL Sentral (Kuala Lumpur city center) / Approx. 45 minutes by car from KL Airport

＜HP＞https://lava-yoga.rezerv.co/

※Business hours and regular holidays are subject to change.

With the philosophy of "making as many people happy as possible through yoga," LAVA operates over 700 LAVA hot yoga studios nationwide, having provided experiences to over 2.8 million people※ to date. Furthermore, to broadly support people's beauty and health, LAVA offers a diverse range of services and brands, including machine Pilates "Rintosull," dark kickboxing "BurnesStyle," dark trampoline "jump one," and health resort facilities "Tenku no Niwa Tenma."

LAVA International Co., Ltd. Corporate Site: https://lava-intl.co.jp/

※As of May 2025