Machine Pilates Studio "Rintosull" Appoints Eliza Ikeda as Brand Ambassador. TV Commercial to Begin Airing Nationwide from Saturday, April 4!

Machine Pilates Studio "Rintosull" (operated by LAVA International Co., Ltd.), which boasts one of Japan's largest number of studios*, has appointed actress Eliza Ikeda as its brand ambassador. Eliza Ikeda, who demonstrates diverse talents as an actress, singer, and film director and constantly pursues her own path, embodies Rintosull's concept of "confidence born from beautiful posture" with her strong will and graceful standing presence. This led to her selection for the role. In conjunction with this, Rintosull's first TV commercial featuring Eliza Ikeda will start airing nationwide from Saturday, April 4, 2026. The commercial, produced with the concept of "posture," depicts the value of improving posture through machine pilates, expressing the image of a "dignified woman" who shines positively both externally and internally. *No.1 in number of studios, according to Ideation research (October 2025), based on a survey of machine pilates studios in Japan. ## About the TV Commercial ### The commercial begins with Eliza Ikeda feeling the wind against a clear blue sky. On a reformer, she demonstrates flexible movements and poses that suggest a stable core. It portrays how getting the body in shape leads to positive changes not only in posture but also in feelings and way of life, through her dignified gaze and beautiful deportment. The story concludes with Eliza's question, "Now, will you be dignified?", portraying a woman who lives her life with dignity through machine pilates. ### Title: "Mind, Body, Be Dignified. Debut." TV Commercial Airing Start Date: Saturday, April 4, 2026 TV Commercial Airing Regions: 1 prefecture and 6 prefectures in Kanto, 2 prefectures and 4 prefectures in Kansai, 2 prefectures in Kyushu. ### ▽ "Mind, Body, Be Dignified. Debut." 15 seconds YouTube URL: https://youtu.be/YgIVWI1hRUk