LAVA International, Inc. (Headquarters: Minato-ku, Tokyo / Representative Director: Takahiko Sumi / hereinafter: LAVA), which operates over 700 hot yoga studios 'LAVA' nationwide, will grand open its second store in Malaysia, 'LAVA Hot Yoga & Pilates Damansara Uptown', on Thursday, April 2, 2026. This studio is a hybrid facility that offers hot yoga and machine pilates in a heated environment. With this new opening, LAVA advocates a new wellness concept, 'Hot Wellness', and will accelerate its overseas expansion.

■ Changes and Background in Global Wellness Demand As the wellness market expands globally, the value of fitness is shifting from mere 'exercise' to 'mind and body conditioning' that supports daily life. With an increasing trend to emphasize stress reduction, recovery, and the balance of mind and body, LAVA realized the need to evolve its traditional services and offer new value suitable for overseas markets.

■ New Concept 'Hot Wellness' 'Hot Wellness' advocated by LAVA is a new wellness approach that targets both physical functions and mental aspects by combining a heated environment with exercise.

By moving the body in a warm environment, it is expected to: - Improve muscle flexibility - Promote blood flow and metabolism - Provide relaxation enabling efficient conditioning and recovery. As a new wellness option in urban life, we will expand this globally in the future.

■ A Hybrid Studio of Yoga × Machine Pilates, Evolved in a Hot Environment At the second Malaysian store, we will operate as a hybrid store offering yoga and machine pilates in their respective dedicated hot studios. The heated environment increases muscle flexibility and improves the quality of each movement, drawing out greater fitness effects. Furthermore, the promotion of blood flow is expected to create synergistic effects for posture improvement, core strengthening, and body shaping.

FACT BOX

  • Source: PR TIMES
  • Category: 新店舗オープン
  • Products / services: LAVA Hot Yoga & Pilates Damansara Uptown