洗衣總研針對自助洗衣店老闆、經營者實施的2026年現況調查
洗衣總研針對全國93名自助洗衣店老闆、經營者實施的B2B定量調查，揭露了與「穩定收益事業」開業迷思的嚴重落差。洗衣總研透過大量經營者訪談，將觀察到的「共同點」透過免費諮詢提供給您。
■ 調查重點（數字看現況）
・報酬率未滿5%的經營者：53.3%（赤字20.7% + 0～5%未滿32.6%）
・回答「集客、業績與預期最不符」者：32.6%
・水電費上漲但未能轉嫁價格者：42.6%
・對經營感到「滿意」的經營者僅三分之一，考慮擴張者是考慮撤退、出售者的三倍。
背景
自助洗衣店曾因「無需費力即可獲得穩定收益的事業」而備受矚目。但現實又是如何？
洗衣總研於2026年2月2日至9日，針對全國自助洗衣店老闆、經營者實施了現況調查。目前自助洗衣店產業的問卷調查，過去多以B2C（利用者、消費者）為中心，針對實際負責經營判斷的老闆、經營者的B2B定量調查極為罕見。本次調查作為B2B調查，為確保統計上的可靠性，以100個樣本為目標設計，經過篩選後獲得了93份有效回答（n=93）。此為僅針對實際參與物件選定、投資判斷、方針決策的老闆、經營者所進行的定量調查。作為非加盟總部或製造商的第三方機構，在不誘導特定意見的中立性問卷設計下進行。
本次調查揭露的四大現實
01｜半數以上經營者報酬率未滿5%的現實
Q. 請告知您的年報酬率。
包含赤字在內，報酬率未滿5%者占過半數。「預期報酬率」與實際情況的落差顯而易見。
Q. 請問以下何者最接近您對事業投資的回收狀況？
常見問題
What is the main finding of the Laundry Research Institute's 2026 Coin Laundry Management Survey?
The survey found that over half of coin laundry owners and managers are earning less than a 5% yield, with a significant portion even operating at a loss. This contradicts the common perception of coin laundries as a stable, low-effort business.
What percentage of owners are experiencing low yields?
53.3% of owners reported an annual yield of less than 5%. This includes 20.7% who are operating at a loss and 32.6% who are earning between 0% and 5%.
What are the main challenges faced by coin laundry owners according to the survey?
Key challenges include customer acquisition and sales falling short of expectations (32.6%), and the inability to pass on increased utility costs to customers (42.6%).
Are coin laundry owners generally satisfied with their business?
No, only about one in three owners reported being satisfied with their management. Furthermore, the number of owners considering withdrawal or selling their business is three times higher than those considering expansion.
Who conducted this survey and why is it significant?
The survey was conducted by Laundry Research Institute, a third-party organization. It is significant because it is a B2B quantitative survey targeting actual owners and managers, providing statistically reliable data on the business's reality, unlike previous B2C-focused surveys.
