Empathy-Based Art Exhibition "Exhibition to Name That Phenomenon," which attracted 37,000 visitors, Collaborates with Saitama Seibu Lions. Recruiting "#LionsAruAru" on X

—— "AruAru!" unique to fans will adorn the stadium.

Laughgaki Inc. (Headquarters: Ama City, Aichi Prefecture; Representative Director: Takashi Kojima) is pleased to announce that its empathy-based art exhibition "Exhibition to Name That Phenomenon," which has garnered attention on social media and attracted a total of 37,000 visitors in its series, will collaborate with the professional baseball team Saitama Seibu Lions to implement "Exhibition to Name That Phenomenon ~ Saitama Seibu Lions Edition ~" starting Tuesday, May 12, 2026.

This project is a fan co-creation initiative that invites fans nationwide to submit "that unnamed phenomenon" (i.e., "Lions AruAru") related to the team, stadium, players, and fans. Selected submissions will be transformed into illustrations and humorous namings, then displayed as posters, merchandise, and stadium decorations at Belluna Dome.

https://www.seibulions.jp/special/anogen/

**About "Exhibition to Name That Phenomenon"**

"Exhibition to Name That Phenomenon" is an empathy-based art exhibition where participants humorously name "that phenomenon" that everyone has experienced but for which there is no existing name, in a 'ogiri' (comic wordplay) style.

For example, the phenomenon of a smartphone's battery clinging on at 1% charge, or the anxiety of wondering if you locked the door. This exhibition visualizes everyday shared experiences with humorous namings and illustrations.

The experience, which makes people instinctively say "I get it!", has spread on social media and gained support primarily among Gen Z. It is an exhibition project supported by a wide range of people, regardless of age or gender, including couples, friends, and families.

**What is "Exhibition to Name That Phenomenon ~ Saitama Seibu Lions Edition ~"?**

These are unnamed phenomena that any Lions fan would nod and say, "I get it!". In this project, we will widely solicit "unnamed phenomena" related to the team, stadium, players, and fans from fans. Selected submissions will be announced with humorous namings and newly drawn illustrations, unique to the "Exhibition to Name That Phenomenon" series. These will be deployed as posters, merchandise, and stadium decorations at Belluna Dome.

By putting memories of watching games into "words," the days of cheering for the Lions will revive more vividly, more humorously, and more emotionally. This project aims to deliver such a fan co-creation experience.

**Example Submission/Naming**

[Omiokuriyama (見送り山 - Farewell Mountain/Spectating Mountain)]

The phenomenon of feeling a mix of sadness and gratitude, wanting to watch every single at-bat and every gesture of Kuriyama, who is entering his 25th year and playing his last year as an active player, without missing a single moment.

**How to Apply**

To submit "that phenomenon" related to the team, players, game viewing, or fans of the Lions, please post on X with the hashtag "#LionsAruAru" or participate via the application form.

For more details, please visit the special website below:

https://www.seibulions.jp/special/anogen/

**Implementation Overview**

* Project Name: Exhibition to Name That Phenomenon ~ Saitama Seibu Lions Edition ~ * Application Period: Tuesday, May 12, 2026 - Sunday, July 16, 2026 * Announcement: * 1st Round: Monday, June 29, 2026 * 2nd Round: Thursday, July 30, 2026 * Location: Belluna Dome (posters inside the stadium, etc.) and other venues. 2135 Kamiyamaguchi, Tokorozawa City, Saitama Prefecture 359-1153 * Content: Illustration and naming of adopted submissions, posters, merchandise, and stadium decorations.

**Website Information**

https://www.seibulions.jp/special/anogen/

Saitama Seibu Lions Official Website: https://www.seibulions.jp/

Instagram (Laughgaki): https://www.instagram.com/laughgaki1

**Organizers and Collaborators**

Planning, Production, and Operation: "Exhibition to Name That Phenomenon ~ Saitama Seibu Lions Edition ~" Production Committee (Laughgaki Inc., Boku to Watashi to Inc., NOBU Planning Inc., Kikaku Nippon Inc.)

Organizer & Production Cooperation: Seibu Lions Inc.

**Inquiries Regarding This Matter**

"Exhibition to Name That Phenomenon" Production Committee

Email: anogen.info@gmail.com