Empathy-Based Art Exhibition 'Ano Gensho ni Namae wo Ten,' Which Has Attracted 37,000 Visitors, Collaborates with Saitama Seibu Lions. ' #LionsAruaru' Campaign Launched on X

The empathy-based art exhibition 'Ano Gensho ni Namae wo Ten,' which has mobilized a total of 37,000 people, is collaborating with the professional baseball team Saitama Seibu Lions. They are launching a campaign on X (formerly Twitter) to solicit 'Lions Aruaru' (common experiences among Lions fans) from fans nationwide. Selected submissions will be transformed into illustrations and humorous namings, to be displayed as posters, merchandise, and stadium decorations at Belluna Dome.
キャンペーンNQ 38/100出典:PR Times

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  • 📰 Published: May 13, 2026 at 20:30
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—The 'Aruaru!' unique to fans will color the stadium.

Raffgaki Co., Ltd. (Headquarters: Ama City, Aichi Prefecture; Representative Director: Takashi Kojima) is pleased to announce that the empathy-based art exhibition 'Ano Gensho ni Namae wo Ten,' which has garnered attention on social media and attracted a total of 37,000 visitors, will collaborate with the professional baseball team Saitama Seibu Lions. The collaboration, titled 'Ano Gensho ni Namae wo Ten ~Saitama Seibu Lions Edition~,' will commence on Tuesday, May 12, 2026.

This project is a fan co-creation initiative that invites fans nationwide to submit 'unnamed phenomena' (i.e., 'Lions Aruaru') related to the team, stadium, players, and fans. Selected submissions will be transformed into illustrations and humorous namings, to be displayed as posters, merchandise, and stadium decorations at Belluna Dome.

https://www.seibulions.jp/special/anogen/

## About 'Ano Gensho ni Namae wo Ten'

'Ano Gensho ni Namae wo Ten' is an empathy-based art exhibition where humorous names are given in an 'Oogiri' (improvised comedy) format to 'that phenomenon' that everyone has experienced but still has no name. It visualizes everyday shared experiences, such as the persistence of a smartphone battery at 1% or the anxiety of wondering if you locked the door, with humorous namings and illustrations.

The experience, which makes you instinctively say 'I get it!', has spread on social media and gained support primarily among Generation Z. It is an exhibition project that attracts a wide range of people, regardless of age or gender, including couples, friends, and families.

## What is 'Ano Gensho ni Namae wo Ten ~Saitama Seibu Lions Edition~'?

These are the unnamed phenomena that every Lions fan will nod and say 'I get it!!' to. In this project, 'unnamed phenomena' related to the team, stadium, players, and fans will be widely solicited from fans. Selected submissions will be announced with humorous namings unique to the 'Ano Gensho ni Namae wo Ten' series and newly drawn illustrations. They are planned to be developed into posters, merchandise, and stadium decorations at Belluna Dome.

By putting memories of watching games into 'words,' the days of cheering for the Lions will be revived more vividly, more humorously, and more emotionally. We aim to deliver such a fan co-creation experience.

## Example Submission/Naming

[Omiokuriyama]

That feeling of sadness and gratitude, wanting not to miss a single moment of player Kuriyama's at-bats and gestures, as he enters his 25th year and fights his final year as an active player.

## How to Apply

To submit 'that phenomenon' related to the team, players, game watching, or fans, please post on X with the hashtag '#ライオンズあるある' or participate via the application form.

For more details, please visit the special website below:

https://www.seibulions.jp/special/anogen/

## Project Outline

Project Name: Ano Gensho ni Namae wo Ten ~Saitama Seibu Lions Edition~

Application Period: May 12, 2026 (Tuesday) ~ July 16, 2026 (Sunday)

Announcement: 1st Round: June 29, 2026 (Monday) / 2nd Round: July 30, 2026 (Thursday)

Deployment Locations: Belluna Dome (stadium posters, etc.) and others, 2135 Kamiyamaguchi, Tokorozawa City, Saitama Prefecture 359-1153

Content: Illustration and naming of adopted submissions, posters, merchandise, stadium decorations

## Website Information

https://www.seibulions.jp/special/anogen/

Saitama Seibu Lions Official Website: https://www.seibulions.jp/

Instagram (Raffgaki): https://www.instagram.com/laughgaki1

## Organizers/Cooperation

Planning, Production, Operation:
Ano Gensho ni Namae wo Ten Saitama Seibu Lions Edition Production Committee

(Raffgaki Co., Ltd., Boku to Watashi to Co., Ltd., NOBU Planning Co., Ltd., Kikaku Nippon Co., Ltd.)

Organizer/Production Cooperation: Seibu Lions Co., Ltd.

## Inquiries Regarding This Matter

Ano Gensho ni Namae wo Ten Production Committee

Email: anogen.info@gmail.com