Model and Yoga Instructor Maari Appointed as Brand Ambassador for Delicate Zone Care Brand 'laugh.'

Delicate zone care brand 'laugh.' (Headquarters: Toshima-ku, Tokyo; CEO: Chihiro Hayashi) announces that model and yoga instructor Maari has been appointed as its brand ambassador.

With a vision to "continue running alongside you to help you realize your ideal self," Maari has been supporting women's lifestyles. Together, they aim to disseminate the message: "Make delicate zone care a normal habit to cherish yourself, not something special," and to provide new self-care options that start with knowledge.

■ Background of Ambassador Appointment
laugh. has been proposing "care that embraces sensibilities"—focusing on scent, texture, and design—with the goal of creating a society where delicate zone care is a natural choice for everyone.

In recent years, as awareness for "self-care"—facing one's own body and mind—has increased, interest in delicate zone care has also expanded.

In this context, the company was deeply moved by Maari's dedication as a yoga instructor, as she consistently promotes the importance of self-care while facing her own body and mind every day.

Maari has long incorporated delicate zone care into her daily "natural" routine. Believing that cherishing one's own body leads to the strength to live confidently and positively, her philosophy strongly aligns with laugh.'s brand vision, leading to this ambassador appointment.

■ laugh. Brand Movie & Making-of featuring Maari
The laugh. brand movie and making-of footage featuring Maari are available starting today.

■ laugh. Brand Movie
https://www.instagram.com/p/DYqmTMlxfHb/?hl=ja

■ laugh. Brand Movie Making-of
https://www.instagram.com/p/DYqlG1bxh0U/?hl=ja

■ Comment from laugh. Ambassador Maari
"For me, delicate zone care products have become a 'natural' part of my daily routine. It is a natural process for me to repeat purchases when I run out.

When I posted about delicate zone care on social media before, I received many messages from people saying, 'I wanted to know about this information, but I never had the chance.' This made me realize the importance of speaking out.

There might be preconceptions from education during childhood that it is 'something that needs to be hidden,' but delicate zone care is about your own important body.

I want to convey that it is okay to face it with confidence.

What I feel when actually using laugh. is its gentleness on the skin. It is low-irritation, doesn't leave the skin feeling tight or dry after washing, and the gorgeous fragrance excites and boosts my motivation.

Caring for your body means cherishing yourself.

I want to work with laugh. to let as many people as possible know that taking that first step can change your own perspective."

■ Profile: Maari
Model / Yoga Instructor
Total social media followers: 510,000.
Married in 2024, she shares her realistic lifestyle under the theme of "living that cherishes oneself."
Focusing on beauty, health, and fashion, she delivers tips for living carefully while organizing mind and body even in a busy daily life.
She is supported by many women for her unadorned, true-to-life content and elegant, sophisticated worldview.

・Maari Official Instagram
https://www.instagram.com/maari.0108/?hl=ja

・Maari Official Youtube
https://www.youtube.com/@maari0108

■ Future Developments
Going forward, the brand plans to disseminate content focusing on brand official SNS (Instagram/YouTube, etc.) through Maari's authentic words and lifestyle, allowing more people to feel closer to the "choice of delicate zone care."

■ About laugh. Co., Ltd.
Founded on October 1, 2022, as a subsidiary of HRC Co., Ltd., with the management philosophy of "continuing to run alongside you to help you realize your ideal self," it launched the women's delicate zone care brand "laugh."