laugh. Hosts Pop-up Store at RAYARD MIYASHITA PARK to Commemorate New 'Perfume Oil' Launch
The femcare brand 'laugh.' will open its first pop-up store at RAYARD MIYASHITA PARK from May 28 to June 2, 2026. The event features product trials, a limited-time sale, and gift campaigns.
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- 📰 Published: May 20, 2026 at 20:00
- 🔍 Collected: May 20, 2026 at 11:31
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The femcare brand 'laugh.' (operated by laugh. Inc., head office: Shinjuku, Tokyo; Representative Director: Chihiro Hayashi) will open its first pop-up store at 'THE [ ] STORE' within RAYARD MIYASHITA PARK (Shibuya-ku, Tokyo) from May 28 (Thu) to June 2 (Tue), 2026, to commemorate the release of its new product, 'Intimate Perfume Oil'.
Centered on the theme of 'scent', the pop-up space is themed 'Bloom Your Confidence', offering visitors a rare opportunity to experience the brand's popular fragrances in person.
[Highlights of the Pop-up Store]
1. Experience the New 'Intimate Perfume Oil'
Containing 98% naturally derived ingredients, visitors can try the texture and fragrances of the new product, which uses a unique 'fragrance veil formula' for long-lasting freshness.
2. Sensory-stimulating Environment
Decorated to reflect the concept of 'Bloom', the space is designed to be photogenic and immersive, allowing visitors to feel the 'new self-care habit' proposed by laugh.
3. Special Campaigns for Customers
- POPUP Exclusive Special Sale: All products available at a 10% discount during the event period.
- Special Gift: Customers who purchase items will receive luxurious sample gifts depending on the number of items purchased.
[Event Details]
- Period: May 28 (Thu) - June 2 (Tue), 2026 (May 28 is by invitation only)
- Hours: 11:00 AM - 9:00 PM
- Location: THE [ ] STORE (RAYARD MIYASHITA PARK North 2F)
- URL: https://laughdot.jp/
Centered on the theme of 'scent', the pop-up space is themed 'Bloom Your Confidence', offering visitors a rare opportunity to experience the brand's popular fragrances in person.
[Highlights of the Pop-up Store]
1. Experience the New 'Intimate Perfume Oil'
Containing 98% naturally derived ingredients, visitors can try the texture and fragrances of the new product, which uses a unique 'fragrance veil formula' for long-lasting freshness.
2. Sensory-stimulating Environment
Decorated to reflect the concept of 'Bloom', the space is designed to be photogenic and immersive, allowing visitors to feel the 'new self-care habit' proposed by laugh.
3. Special Campaigns for Customers
- POPUP Exclusive Special Sale: All products available at a 10% discount during the event period.
- Special Gift: Customers who purchase items will receive luxurious sample gifts depending on the number of items purchased.
[Event Details]
- Period: May 28 (Thu) - June 2 (Tue), 2026 (May 28 is by invitation only)
- Hours: 11:00 AM - 9:00 PM
- Location: THE [ ] STORE (RAYARD MIYASHITA PARK North 2F)
- URL: https://laughdot.jp/
FAQ
How long is the laugh. popup store open?
It is open until June 2, 2026.
What can I do at the popup store?
You can experience new products, buy items at 10% off, and receive gift samples.
Can I buy the products if I cannot visit the store?
Yes, you can purchase them from the official website: https://laughdot.jp/.