laugh. Appoints Popular Fitness Trainer Risako Tanabe as Brand Ambassador
Femcare brand 'laugh.' (HQ: Toshima-ku, Tokyo) has announced the appointment of fitness trainer Risako Tanabe as its new brand ambassador. Through this partnership, the brand aims to promote delicate zone care as a fundamental daily self-care habit, aligning with Tanabe's philosophy of nurturing inner health and beauty.
📋 Article Processing Timeline
- 📰 Published: May 21, 2026 at 03:00
- 🔍 Collected: May 20, 2026 at 18:31
- 🤖 AI Analyzed: May 20, 2026 at 18:59 (27 min after Collected)
Femcare brand 'laugh.' (HQ: Toshima-ku, Tokyo; CEO: Chihiro Hayashi) has announced the appointment of fitness trainer Risako Tanabe as its new brand ambassador.
In recent years, rising wellness consciousness focused on 'balancing from within' has driven increased interest in delicate zone care.
Working alongside Tanabe, who supports the physical and mental health of many women under the philosophy of 'healthy and beautiful from the inside out,' laugh. intends to deliver the message that 'delicate zone care should be a standard habit of self-love, not something special,' providing new choices for self-care.
■ Background of the Appointment
laugh. was established with the vision of 'creating a society where delicate zone care is a standard choice for everyone,' proposing 'care that resonates with sensibility' through scent, texture, and design.
The brand resonated deeply with Risako Tanabe's commitment as a fitness trainer to helping women with their concerns and advocating for the importance of 'facing one's own body' through training.
Tanabe herself experienced positive changes, such as enjoying exercise more and gaining inner confidence since starting delicate zone care. Her belief that carefully caring for one's delicate zone is the first step toward 'self-care,' just like moving one's body, aligned strongly with laugh.'s brand vision, leading to this appointment.
■ Brand Movie and Making-of
The laugh. brand movie and making-of footage featuring Risako Tanabe are available starting today.
■ Future Plans
Through Tanabe's lifestyle and genuine perspective, the brand plans to release content primarily on its official social media channels (Instagram, YouTube) to help more people feel familiar with the 'choice of delicate zone care.'
■ About laugh.
Founded on October 1, 2022, as a subsidiary of HRC, with the corporate philosophy of 'continuing to accompany you to achieve your ideal self.' The company launched the femcare brand 'laugh.'
In recent years, rising wellness consciousness focused on 'balancing from within' has driven increased interest in delicate zone care.
Working alongside Tanabe, who supports the physical and mental health of many women under the philosophy of 'healthy and beautiful from the inside out,' laugh. intends to deliver the message that 'delicate zone care should be a standard habit of self-love, not something special,' providing new choices for self-care.
■ Background of the Appointment
laugh. was established with the vision of 'creating a society where delicate zone care is a standard choice for everyone,' proposing 'care that resonates with sensibility' through scent, texture, and design.
The brand resonated deeply with Risako Tanabe's commitment as a fitness trainer to helping women with their concerns and advocating for the importance of 'facing one's own body' through training.
Tanabe herself experienced positive changes, such as enjoying exercise more and gaining inner confidence since starting delicate zone care. Her belief that carefully caring for one's delicate zone is the first step toward 'self-care,' just like moving one's body, aligned strongly with laugh.'s brand vision, leading to this appointment.
■ Brand Movie and Making-of
The laugh. brand movie and making-of footage featuring Risako Tanabe are available starting today.
■ Future Plans
Through Tanabe's lifestyle and genuine perspective, the brand plans to release content primarily on its official social media channels (Instagram, YouTube) to help more people feel familiar with the 'choice of delicate zone care.'
■ About laugh.
Founded on October 1, 2022, as a subsidiary of HRC, with the corporate philosophy of 'continuing to accompany you to achieve your ideal self.' The company launched the femcare brand 'laugh.'
FAQ
What is the key announcement from laugh.?
Fitness trainer Risako Tanabe has been appointed as the brand ambassador to promote delicate zone care as a standard self-care routine.
Who is Risako Tanabe?
She is a fitness trainer who instructs artists at avex and participates in endurance events, advocating for a body-positive lifestyle.
How does laugh. differentiate itself in the femcare market?
It focuses on the 'sensory experience' including scent, texture, and design, rather than just clinical effectiveness.