"laugh." Launches New Intimate Perfume Oil Formulated with 98% Naturally Derived Ingredients

Delicate zone care brand "laugh." (operated by laugh. Co., Ltd. / Headquarters: Shinjuku-ku, Tokyo; CEO: Chihiro Hayashi) will launch the "Intimate Perfume Oil" on Tuesday, May 26, 2026, allowing customers to enjoy the brand's popular fragrances across their entire body.

The Perfume Oil is a new proposal that expands the value of "care chosen by fragrance," which laugh. has always cherished, beyond the delicate zone to the whole body.

It proposes a "fragrance self-care habit" where an elegant, gentle scent blends into everyday life, comfortably conditioning oneself while subtly elevating one's impression.

*1 As a moisturizing ingredient

## Product Development Background

Bringing to life the desire for "a subtle, long-lasting, elegant, and clean fragrance."

At laugh., we constantly develop products by carefully listening to our customers' voices. Among the feedback, we received many requests to "wear my favorite scent all over my body" and "enjoy it longer on a daily basis," which led to the development of this Perfume Oil.

In achieving the ideal fragrance, we reflected customer needs such as the delicate balance of "not too strong, but subtly fragrant at unexpected moments" and the desire to "leave a favorable impression on partners and those around them with a sustained, elegant, and clean scent." We thoroughly focused on a positive fragrance design that uplifts your feelings with every use and makes you look forward to meeting people with confidence.

## Three Features of the Perfume Oil

### 1. Long-lasting Fragrance | Original "Fragrance Veil Formulation"

The brand's popular "Pure Musk" and "Sweet Bouquet" scents are blended with cold-pressed argan oil*2 and rosehip oil*3.

*2 Argania Spinosa Kernel Oil (moisturizing ingredient) *3 Rosa Canina Fruit Oil (moisturizing ingredient)

### 2. Formulated with 98% Naturally Derived Ingredients*4, a Multi-Oil for the Entire Body

*4 As moisturizing ingredients

**1. Multi-Care Formulation**
Plant-derived skin conditioning ingredients gently care for delicate areas prone to dryness-induced fluctuations.
Blended with "CICA*5" and "Next-generation Retinol*6" to simultaneously address skin conditioning, firmness, and moisture.
It utilizes microscopic CICA exosomes*5 (skin conditioning ingredient) that are approximately 1/570th the size of a pore*7. They penetrate every corner of the stratum corneum to provide hydration.

*5 Centella Asiatica Leaf Vesicles *6 Bakuchiol *7 Calculated assuming a pore size of 100μm

**2. Luxurious Blend of 6 Plant Oils**
Designed for the sensitive delicate zone, it offers a gentle touch created with 6 types of plant oils*8. It boasts excellent penetrability*9, achieving a moist yet non-sticky feel.

*8 Argania Spinosa Kernel Oil, Rosa Canina Fruit Oil, Rice Bran Oil, Jojoba Seed Oil, Pomegranate Seed Oil, Coconut Oil (all moisturizing ingredients)
*9 To the stratum corneum

### 3. Non-sticky "Silk Touch Formulation" | Comfortable to Use Even in Summer

The unique silk touch design reduces the heaviness and greasiness typical of oils.
It blends smoothly immediately after application, ensuring a comfortable feel even during hot and humid seasons.
It can be comfortably used on the entire body, from the tips of the hair to the fingertips.

## Other Features

**Melting, closely-adhering moisture veil**
Contains three types of human ceramides*10 and murumuru butter*11 to prevent dullness and discomfort caused by dryness, leading delicate parts to moist and soft skin.

*10 Ceramide NP, Ceramide AP, Ceramide EOP *11 Astrocaryum Murumuru Seed Butter (all moisturizing ingredients)

**Ingredients focused on flora balance**
Focusing on the delicate skin environment, we strictly selected ingredients that keep the skin healthy.
It incorporates four flora-focused ingredients*12 that are also formulated in laugh.'s Intimate Wash, Cream, and Mist.

*12 Enterococcus faecalis, Phosphoryl oligosaccharides of calcium, alpha-glucan oligosaccharide, sodium caproyl/lauroyl lactylate (all skin conditioning ingredients)

**Skin-friendly formulation design**
With an 11-free formulation design, it is carefully considered to be easy to use even on delicate skin.
*Patch tested (does not mean skin trouble will not occur for everyone)

## How to Use (3-STEP Self-Care)

- **Intimate Wash:** Gently wash and condition bare skin.
- **Intimate Cream:** Intensive moisturizing for moist and soft skin.
- **Perfume Oil:** Finish on the entire body. Wear a veil of your favorite scent.

## Product Overview

- **Product Name:** Intimate Perfume Oil
- **Fragrance Lineup:** Pure Musk / Sweet Bouquet
- **Volume:** 80ml
- **Price:** 3,480 yen (tax included)
- **Release Date:** Tuesday, May 26, 2026
- **Sales Site:** https://laughdot.jp/