Delicate Zone Care Brand laugh. (Raffdot) | New Fragrance "White Lily" Featuring a Dignified Transparency and Floral Bouquet Appears
Delicate zone care brand "laugh." (operated by laugh. Inc., headquartered in Shinjuku-ku, Tokyo, Representative Director: Chihiro Hayashi) has launched a new fragrance "White Lily" starting April 22nd (Wednesday) for a limited time. This new scent, supported as a "delicate zone care selected by fragrance," will be available in intimate wash, cream, and mist.
📋 Article Processing Timeline
- 📰 Published: April 28, 2026 at 20:00
- 🔍 Collected: April 28, 2026 at 11:31
- 🤖 AI Analyzed: April 28, 2026 at 12:59 (1h 27m after Collected)
Delicate zone care brand "laugh." (Raffdot) (operated by laugh. Inc. / Headquarters: Shinjuku-ku, Tokyo, Representative Director: Chihiro Hayashi), a brand popular for its "delicate zone care selected by fragrance," has launched a new fragrance "White Lily" for a limited time starting April 22nd (Wednesday).
This light and elegant, clean scent, perfect for the coming season, will be available in three items: intimate wash, cream, and mist.
An elegant and gentle floral fragrance with a pure afterglow
The newly appearing "White Lily" is a gorgeous yet pure floral bouquet fragrance.
From the fresh bergamot and green top notes that spread lightly, it transitions to an elegant middle note of white lily, jasmine, and magnolia. The base note gently lingers with musk and sandalwood, continuing into a warm afterglow.
It achieves a subtly clean feeling, much like freshly washed clothes, blending naturally into daily life.
The light and transparent aroma is subtly overlaid with a soft sweetness, creating a dignified elegance.
Please enjoy the comfort of being enveloped in a gentle floral scent with every use.
Product Overview
laugh. Intimate Wash
Volume: 100mL
Fragrance: White Lily
Unit price: 4,378 yen (tax included)
*Excludes shipping and handling fees
laugh. Intimate Cream
Volume: 75g
Fragrance: White Lily
Unit price: 4,928 yen (tax included)
*Excludes shipping and handling fees
laugh. Intimate Fresh Mist
Volume: 14mL
Fragrance: White Lily
Unit price: 3,828 yen (tax included)
*Excludes shipping and handling fees
Release date: April 22, 2026 (Wednesday)
Retailer: EC site "laugh. official store"
*Sales are limited, and will end once stock runs out.
From left: Sweet Bouquet, Pure Musk, Relax Verbena, Aqua Lavender, Unscented
Product Features
laugh. offers Intimate Wash and Intimate Cream as basic care items. The Intimate Wash is a gentle foam type for the delicate zone, with fluffy foam that envelops dirt and gently cleanses. The Intimate Cream can be used in the shower and addresses dryness, dullness*¹, and odor*². In addition, for extra care, the lineup includes various products such as the Intimate Mist, which provides instant refreshment.
*1 Skin impression due to dryness
*2 Masking effect by fragrance
≪Basic Care≫
laugh. Intimate Wash
Intimate Wash
A foam-type, mildly acidic intimate zone soap. It contains CICA ingredients*¹ which prepare the skin and have excellent moisturizing power. Its unique floral design creates rich foam that removes dirt and addresses bothersome odors*².
*¹ Madecassoside, pentylene glycol, water
*² Due to cleansing effect
laugh. Intimate Cream
Intimate Cream
A moisturizing cream that can be used on wet skin. It is a rinse-off delicate zone care cream generously formulated with beauty ingredients. It addresses not only odor*³ but also dullness*⁴ and dryness while moisturizing.
*³ Masking effect by fragrance
*⁴ Skin impression due to dryness
≪Easy +α Care≫
laugh. Intimate Fresh Mist
Intimate Fresh Mist
Spray whenever and wherever you need it! Its compact size fits easily into a pouch, making it a convenient delicate zone care mist for carrying around. It refreshes odors*⁵ instantly while caring for the skin. Recommended as a daily care item for when you need a refresh while out and about.
*⁵ Masking effect by fragrance
About laugh. Inc.
Founded on October 1, 2022, as a subsidiary of HRC Co., Ltd., which holds the management philosophy of "continuing to accompany women to achieve their ideal selves." It launched the femcare brand "laugh." (pronounced: Raffdot) for women.
≪Mission≫
To all women, "It's good to have been born as me."
And we promise to be a brand that accompanies your proud days and connects to "women's way of life itself."
≪Vision≫
We aim to create a society where every woman understands the care she needs and can choose it for herself.
To achieve this, we deliver safe, high-quality products and positive brand experiences, supporting diverse lifestyles.
▼Sales
Keywords:
This light and elegant, clean scent, perfect for the coming season, will be available in three items: intimate wash, cream, and mist.
An elegant and gentle floral fragrance with a pure afterglow
The newly appearing "White Lily" is a gorgeous yet pure floral bouquet fragrance.
From the fresh bergamot and green top notes that spread lightly, it transitions to an elegant middle note of white lily, jasmine, and magnolia. The base note gently lingers with musk and sandalwood, continuing into a warm afterglow.
It achieves a subtly clean feeling, much like freshly washed clothes, blending naturally into daily life.
The light and transparent aroma is subtly overlaid with a soft sweetness, creating a dignified elegance.
Please enjoy the comfort of being enveloped in a gentle floral scent with every use.
Product Overview
laugh. Intimate Wash
Volume: 100mL
Fragrance: White Lily
Unit price: 4,378 yen (tax included)
*Excludes shipping and handling fees
laugh. Intimate Cream
Volume: 75g
Fragrance: White Lily
Unit price: 4,928 yen (tax included)
*Excludes shipping and handling fees
laugh. Intimate Fresh Mist
Volume: 14mL
Fragrance: White Lily
Unit price: 3,828 yen (tax included)
*Excludes shipping and handling fees
Release date: April 22, 2026 (Wednesday)
Retailer: EC site "laugh. official store"
*Sales are limited, and will end once stock runs out.
From left: Sweet Bouquet, Pure Musk, Relax Verbena, Aqua Lavender, Unscented
Product Features
laugh. offers Intimate Wash and Intimate Cream as basic care items. The Intimate Wash is a gentle foam type for the delicate zone, with fluffy foam that envelops dirt and gently cleanses. The Intimate Cream can be used in the shower and addresses dryness, dullness*¹, and odor*². In addition, for extra care, the lineup includes various products such as the Intimate Mist, which provides instant refreshment.
*1 Skin impression due to dryness
*2 Masking effect by fragrance
≪Basic Care≫
laugh. Intimate Wash
Intimate Wash
A foam-type, mildly acidic intimate zone soap. It contains CICA ingredients*¹ which prepare the skin and have excellent moisturizing power. Its unique floral design creates rich foam that removes dirt and addresses bothersome odors*².
*¹ Madecassoside, pentylene glycol, water
*² Due to cleansing effect
laugh. Intimate Cream
Intimate Cream
A moisturizing cream that can be used on wet skin. It is a rinse-off delicate zone care cream generously formulated with beauty ingredients. It addresses not only odor*³ but also dullness*⁴ and dryness while moisturizing.
*³ Masking effect by fragrance
*⁴ Skin impression due to dryness
≪Easy +α Care≫
laugh. Intimate Fresh Mist
Intimate Fresh Mist
Spray whenever and wherever you need it! Its compact size fits easily into a pouch, making it a convenient delicate zone care mist for carrying around. It refreshes odors*⁵ instantly while caring for the skin. Recommended as a daily care item for when you need a refresh while out and about.
*⁵ Masking effect by fragrance
About laugh. Inc.
Founded on October 1, 2022, as a subsidiary of HRC Co., Ltd., which holds the management philosophy of "continuing to accompany women to achieve their ideal selves." It launched the femcare brand "laugh." (pronounced: Raffdot) for women.
≪Mission≫
To all women, "It's good to have been born as me."
And we promise to be a brand that accompanies your proud days and connects to "women's way of life itself."
≪Vision≫
We aim to create a society where every woman understands the care she needs and can choose it for herself.
To achieve this, we deliver safe, high-quality products and positive brand experiences, supporting diverse lifestyles.
▼Sales
Keywords: