Delicate Zone Care Brand laugh. Provides Products for Midwife Career Talk Event Hosted by Perinatal Care Innovation Association
laugh. Co., Ltd., a company developing the delicate zone care brand "laugh.", provided products for "The BIRTH ~Midwife Career Day 2026~", a career talk event for midwives hosted by the Perinatal Care Innovation Association. The event aimed to deepen understanding of new career options for midwives and other qualified professionals involved in pregnancy, childbirth, and childcare, while also discussing social issues surrounding perinatal care and women's support. laugh. participated to promote delicate zone care as a self-care option for women during significant life changes, emphasizing its importance beyond a fleeting trend.
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- 📰 Published: April 14, 2026 at 20:00
- 🔍 Collected: April 14, 2026 at 11:31
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laugh. Co., Ltd. (Location: Shinjuku-ku, Tokyo; Representative Director: Chihiro Hayashi), which develops the delicate zone care brand "laugh.", provided products for "The BIRTH ~Midwife Career Day 2026~", a midwife career talk event hosted by the Perinatal Care Innovation Association.
This event brings together qualified professionals involved in pregnancy, childbirth, and childcare, including midwives, to discuss sustainable career paths that span their own life events.
laugh. believes that contact with such professionals with specialized knowledge is crucial for promoting femcare as a self-care habit rooted in daily life, rather than a fleeting trend.
Therefore, by providing products, laugh. aimed to allow midwives to experience the products firsthand, conveying the value of femcare as a care option that addresses women's physical concerns associated with changes in their life events.
What is "The BIRTH ~Midwife Career Day 2026~" hosted by the Perinatal Care Innovation Association?
"The BIRTH ~Midwife Career Day 2026~" is a career talk event hosted by the Perinatal Care Innovation Association for qualified professionals involved in pregnancy, childbirth, and childcare, primarily midwives.
It is held with the aim of sharing diverse career paths for midwives and insights from the field of perinatal care, while deepening understanding of new options for achieving sustainable careers.
On the day of the event, a talk session was held featuring guest speakers such as Mr. Katsunobu Kato, Member of the House of Representatives; Mr. Hayato Kume, Head of the Child Sexual Violence Prevention Act Enforcement Preparation Office, Children and Families Agency; Mr. Naoki Masaoka, Chairman of the Japanese Association of Maternal Health and Welfare; and Ms. Shoko So, Director of Matsugaoka Midwifery Clinic (Chairperson of Tokyo Midwives Association).
Discussions were held on social issues surrounding perinatal care and women's support from the perspectives of policy, medicine, and practice, and the importance of initiatives to support women's health was shared.
Background of laugh. product provision
Pregnancy, childbirth, and childcare are life stages where women's bodies undergo significant changes due to hormonal balance and environmental shifts.
Among these, the delicate zone is particularly susceptible to the effects of physical changes during the perinatal period, yet daily self-care for this area is not sufficiently known.
laugh. decided to provide products for this event with the hope that by allowing midwives and medical professionals who work with women's bodies daily to experience the products, it would be an opportunity to introduce delicate zone care as a self-care option that can be practiced during pregnancy and childcare.
Furthermore, those involved in women's care in medical settings often prioritize their busy daily routines over their own self-care.
laugh. participates in this initiative with the desire to provide self-care time for those who support women's health to also care for their own bodies.
Future Outlook
laugh. will continue its activities to support women's health and self-care by expanding self-care options that cater to women's life stages.
We will also work to deepen understanding of women's bodies while valuing connections with experts involved in medical and care settings.
About the Perinatal Care Innovation Association
Established on September 16, 2025, with the aim of promoting and improving the quality of perinatal care in Japan. Recognizing the lack of perinatal care as a structural issue directly linked to the declining birthrate, the association aims to raise social awareness of perinatal care and expand support systems through broad collaboration with private companies, medical institutions, and local governments. Key activities include policy proposals, surveys and research, network formation, and public awareness campaigns.
Association URL: https://sanzensango-innovation.jp
About Josansys
Operates "Josansys," a perinatal care service that supports women from pregnancy to childcare through online and offline channels, staffed by female professionals including midwives. It creates diverse working styles through low-age babysitting, self-operated and collaboratively managed perinatal care facilities and home care, and human resource services specialized for maternity hospitals.
By creating new mechanisms for the active participation of approximately 60,000 (*1,2) potential midwives, it promotes the establishment of systems that can professionally support women from pregnancy to postpartum in the field of pregnancy and childbirth, where personnel shortages are a challenge.
Participated in Chuo Ward's postpartum care project in July 2025 and Taito Ward's perinatal support helper project in January 2026. In September 2025, it launched the Perinatal Care Innovation Association as a lead company, strengthening public-private partnerships for postpartum care services beyond its own.
(*1) Number of potential midwives: Calculated as "Number of successful national midwife examination candidates - Number of employed midwives." Source: "Government Statistics Portal (e-Stat)" Report on Health Administration (Ministry of Health, Labour and Welfare) "FY2022 Report on Health Administration"
(*2) Number of successful national midwife examination candidates: Estimated value based on the annual number of successful midwife national examination candidates and the number of years they can be employed.
About laugh. Co., Ltd.
Founded on October 1, 2022, as a subsidiary of HRC Co., Ltd., which operates under the management philosophy of "continuously accompanying to achieve ideal self." Launched the delicate zone care brand "laugh."
≪Mission≫
A life where one can say, "I'm glad I was born as myself."
≪Vision≫
To create a future where as many people as possible can make themselves smile.
▼Retailer: EC site "laugh. Official Store"
URL: https://laughdot.jp/
▼Official Instagram
https://www.instagram.com/laugh.__official/
laugh. Co., Ltd.
Location: 7th Floor, Takadanobaba 216 Building, 2-16-11 Takadanobaba, Shinjuku-ku, Tokyo
Representative: Representative Director Chihiro Hayashi
Founded: October 2022
Capital: 30 million yen
URL: https://laughdot.jp/
This event brings together qualified professionals involved in pregnancy, childbirth, and childcare, including midwives, to discuss sustainable career paths that span their own life events.
laugh. believes that contact with such professionals with specialized knowledge is crucial for promoting femcare as a self-care habit rooted in daily life, rather than a fleeting trend.
Therefore, by providing products, laugh. aimed to allow midwives to experience the products firsthand, conveying the value of femcare as a care option that addresses women's physical concerns associated with changes in their life events.
What is "The BIRTH ~Midwife Career Day 2026~" hosted by the Perinatal Care Innovation Association?
"The BIRTH ~Midwife Career Day 2026~" is a career talk event hosted by the Perinatal Care Innovation Association for qualified professionals involved in pregnancy, childbirth, and childcare, primarily midwives.
It is held with the aim of sharing diverse career paths for midwives and insights from the field of perinatal care, while deepening understanding of new options for achieving sustainable careers.
On the day of the event, a talk session was held featuring guest speakers such as Mr. Katsunobu Kato, Member of the House of Representatives; Mr. Hayato Kume, Head of the Child Sexual Violence Prevention Act Enforcement Preparation Office, Children and Families Agency; Mr. Naoki Masaoka, Chairman of the Japanese Association of Maternal Health and Welfare; and Ms. Shoko So, Director of Matsugaoka Midwifery Clinic (Chairperson of Tokyo Midwives Association).
Discussions were held on social issues surrounding perinatal care and women's support from the perspectives of policy, medicine, and practice, and the importance of initiatives to support women's health was shared.
Background of laugh. product provision
Pregnancy, childbirth, and childcare are life stages where women's bodies undergo significant changes due to hormonal balance and environmental shifts.
Among these, the delicate zone is particularly susceptible to the effects of physical changes during the perinatal period, yet daily self-care for this area is not sufficiently known.
laugh. decided to provide products for this event with the hope that by allowing midwives and medical professionals who work with women's bodies daily to experience the products, it would be an opportunity to introduce delicate zone care as a self-care option that can be practiced during pregnancy and childcare.
Furthermore, those involved in women's care in medical settings often prioritize their busy daily routines over their own self-care.
laugh. participates in this initiative with the desire to provide self-care time for those who support women's health to also care for their own bodies.
Future Outlook
laugh. will continue its activities to support women's health and self-care by expanding self-care options that cater to women's life stages.
We will also work to deepen understanding of women's bodies while valuing connections with experts involved in medical and care settings.
About the Perinatal Care Innovation Association
Established on September 16, 2025, with the aim of promoting and improving the quality of perinatal care in Japan. Recognizing the lack of perinatal care as a structural issue directly linked to the declining birthrate, the association aims to raise social awareness of perinatal care and expand support systems through broad collaboration with private companies, medical institutions, and local governments. Key activities include policy proposals, surveys and research, network formation, and public awareness campaigns.
Association URL: https://sanzensango-innovation.jp
About Josansys
Operates "Josansys," a perinatal care service that supports women from pregnancy to childcare through online and offline channels, staffed by female professionals including midwives. It creates diverse working styles through low-age babysitting, self-operated and collaboratively managed perinatal care facilities and home care, and human resource services specialized for maternity hospitals.
By creating new mechanisms for the active participation of approximately 60,000 (*1,2) potential midwives, it promotes the establishment of systems that can professionally support women from pregnancy to postpartum in the field of pregnancy and childbirth, where personnel shortages are a challenge.
Participated in Chuo Ward's postpartum care project in July 2025 and Taito Ward's perinatal support helper project in January 2026. In September 2025, it launched the Perinatal Care Innovation Association as a lead company, strengthening public-private partnerships for postpartum care services beyond its own.
(*1) Number of potential midwives: Calculated as "Number of successful national midwife examination candidates - Number of employed midwives." Source: "Government Statistics Portal (e-Stat)" Report on Health Administration (Ministry of Health, Labour and Welfare) "FY2022 Report on Health Administration"
(*2) Number of successful national midwife examination candidates: Estimated value based on the annual number of successful midwife national examination candidates and the number of years they can be employed.
About laugh. Co., Ltd.
Founded on October 1, 2022, as a subsidiary of HRC Co., Ltd., which operates under the management philosophy of "continuously accompanying to achieve ideal self." Launched the delicate zone care brand "laugh."
≪Mission≫
A life where one can say, "I'm glad I was born as myself."
≪Vision≫
To create a future where as many people as possible can make themselves smile.
▼Retailer: EC site "laugh. Official Store"
URL: https://laughdot.jp/
▼Official Instagram
https://www.instagram.com/laugh.__official/
laugh. Co., Ltd.
Location: 7th Floor, Takadanobaba 216 Building, 2-16-11 Takadanobaba, Shinjuku-ku, Tokyo
Representative: Representative Director Chihiro Hayashi
Founded: October 2022
Capital: 30 million yen
URL: https://laughdot.jp/