From Coach, the Rich and Aromatic New Men's Fragrance "Coach Pure Platinum Parfum" Arrives!

Release Date: July 1, 2026 (Wed) 100mL ¥18,810

July 1, 2026 (Wed) -- Coach's new men's fragrance, "Coach Pure Platinum Parfum," embodying a sophisticated edge and the spirit of free self-expression, has arrived.

An aromatic scent that layers the warmth of amber over lavender, reminiscent of the clear urban air, depicts the sophistication of Coach's birthplace, New York, and the energy of the streets.

Coach Pure Platinum Parfum

Fragrance Inspiration

"Coach Pure Platinum Parfum" draws inspiration from the dynamic architectural beauty of Manhattan and the refined textures woven by metal and glass. Fearlessly expressing oneself -- this is the core spirit of the Coach man. It is a scent that embodies the curious, connected, and confident modern explorer.

Coach Creative Director Stuart Vevers says:

"The development process for Coach Pure Platinum Parfum was a very enjoyable experience. Fragrance is one of the most personal forms of self-expression. It has the power to tell stories and evoke emotions. This scent reflects the romance and energy of the city, and all the emotions it brings."

About the Scent

Reinterpreted by perfumer Tanguy Guesnet, the classic codes of men's fragrance have been crafted into a rich, aromatic scent profile with amber as its base.

The top notes burst with lavender, mandarin, and apple, evoking clear urban air and bright energy. The heart notes blend the warmth ofラム アブソリュート (Rum Absolute) with the vibrancy of orange blossom and the depth of moss. The base notes leave a dense, alluring trail woven from Ambroxan, labdanum, and cedarwood, creating a long-lasting and memorable impression.

Fragrance Family: Amber Aromatic

Top Notes: Lavender, Mandarin, Apple

Heart Notes: ラム アブソリュート (Rum Absolute), Orange Blossom, Moss

Base Notes: Ambroxan, Cedarwood, Labdanum

Packaging Design

The gunmetal-finished bottle has a modern aesthetic reminiscent of the New York skyline. The brand's iconic "Horse and Carriage" is engraved on the bottle, while a black leather hangtag and gunmetal plate subtly tell the story of Coach's craftsmanship.

The outer box features an embossed texture like woven leather, with a glossy black logo. The design is a fusion of tradition and innovation.

Campaign Visuals

For this campaign, Mexican-American musician Omar Apollo, who is gaining attention as a new generation artist, has been appointed as the brand's first campaign model. The photos were shot by Elaine Constantine, the video was produced by the creative agency Fred & Farid, and the music used is the song "Talk" from the 2022 album "Ivory."

The story begins with the simple yet powerful question, "Who am I?" A fast-paced montage follows, with his own answers chronicled like a diary. It reflects the multifaceted individuality expressed in daily life. From playful moments to introspective and delicate expressions -- in every scene, Omar Apollo embodies his story with confidence.

Product Information

Coach Pure Platinum Parfum

Release Date: July 1, 2026 (Wed)

40mL ¥9,790

60mL ¥14,850

100mL ¥18,810 (All prices include tax)

Coach Pure Platinum Parfum

Campaign Information

To commemorate the launch of "Coach Pure Platinum Parfum," customers who purchase ¥14,850 or more (including tax) of Coach fragrances will receive a miniature size (4.5mL) of the bestseller "Coach Man Eau de Toilette" as a gift.

Period: July 1, 2026 (Wed) onwards -- *Limited quantity, available while supplies last.

Coach Man Series

"Coach Pure Platinum Parfum" arrives as a new chapter following "Coach Man Eau de Toilette," "Coach Man Blue," "Coach Man Green," and "Coach Man Eau de Parfum." While each fragrance in the Coach Man series expresses a different facet, this new release possesses the density and presence unique to a parfum, exuding outstanding charisma.

Fragrance Lineup

Coach Men's Fragrance Lineup

Coach Fragrance Retailers