Maison Crivelli Launches New Musk-Centric Fragrance 'Musc Nurāsana,' Elevating Personal Experiences into Scent
Maison Crivelli introduces 'Musc Nurāsana Extrait de Parfum,' a new fragrance centered on musk, inspired by founder Thibaud Crivelli's experiences. It aims to embody vitality, peace, and harmony, launching May 13th at Isetan Shinjuku and nationwide on May 20th.
📋 Article Processing Timeline
- 📰 Published: May 12, 2026 at 20:30
- 🔍 Collected: May 12, 2026 at 12:02
- 🤖 AI Analyzed: May 12, 2026 at 12:27 (25 min after Collected)
May 13, 2026 (Wednesday) Pre-release at Isetan Shinjuku, nationwide release from May 20 (Wednesday)
Maison Crivelli's new 'Musc Nurāsana Extrait de Parfum'
From Maison Crivelli, a fragrance brand that captures the memories of founder Thibaud Crivelli's own experiences and elevates them into scent, comes the new fragrance 'Musc Nurāsana Extrait de Parfum,' which will be pre-released at Isetan Shinjuku on May 13, 2026 (Wednesday) and launched nationwide from May 20 (Wednesday).
Shining a light on musk, it expresses the vitality welling up from within as a fresh floral fragrance that calms the mind. It is a mindful fragrance that evokes the morning sun, creating exhilaration and peace, and harmony between mind and body.
New 'Musc Nurāsana'
The World of 'Musk'
The new 'Musc Nurāsana' shines a light on 'musk,' which brings diverse expressions.
'Olfactory Escape' elevates all fragrances into 'landscapes to explore,' and Maison Crivelli's journey, which stirs the five senses, expands further. The new chapter in this story is 'musk,' one of the iconic ingredients in perfumery. It highlights the rich expressions of musk from diverse creative perspectives, the beauty woven by contrasting elements, its interaction with other ingredients, and its unparalleled ability to translate diverse emotions into 'scent.'
Thibaud Crivelli says: "Musk is not just a raw material for perfume. It is an infinite world to explore. It deeply resonates with an individual's inner self, leaving no one indifferent. It is an artistic expression of emotion."
Scent Inspiration
Inviting a mindful and open mood
The new fragrance 'Musc Nurāsana' places 'vitality' at its core. It elevates musk to the protagonist, unleashing its powerful, emotion-stirring passion without reservation.
The inspiration for the scent lies in a thread of memory experienced by Thibaud Crivelli: a stretching session on a terrace where the soft light and shadow (chiaroscuro) of dawn intertwined. That serene yet energetic moment became the origin of this fragrance.
'Musc Nurāsana' awakens on the skin, beginning like a 'momentary breath' that quietly lingers. It then becomes a free flow, creating a powerful trail. It presents a more mindful, open, and vibrant way of being.
Origin of the Fragrance Name
The name of this scent had to capture the very essence of that timeless early morning. 'Musc Nurāsana' – two words resonate, creating exhilaration and peace, a harmony of mind and body. That is what it means to live fully in the present moment.
Nūr (نور) in Arabic means 'light.' It evokes the awakening sunlight, just about to be born. Āsana (आसन) in Sanskrit means 'posture.' It anchors the body to 'this very moment.'
Scent
'Musc Nurāsana' was born from the moment just before the world awakens, when the body vividly comes alive. Enveloped in the lingering afterglow of a quietly dawning morning, the vitality welling up within Thibaud Crivelli. From that sensation, the instinctive material, musk, which is the source of creation, is based.
・32% concentration Vegan Extrait de Parfum
・Scent profile: Floral Musk
・Key notes: Bergamot, Olibanum Incense, Damask Rose, Musk, Tonka Bean, Cistus
・Perfumer: Gaël Montero
Heartfelt Design
Pale rose-colored bottle and silver box
Only 50mL size available in Japan
The rose-colored glass, reminiscent of fragments of dawn, is illuminated by an embossed white label and sealed with the Maison's signature metallic gray cap. This dusky rose color closely resonates with the warm stone, withered petals, and soft powdery walls from the depths of Thibaud Crivelli's memory. The silver box is shaped by the play of light and shadow.
Maison Crivelli's new 'Musc Nurāsana Extrait de Parfum'
From Maison Crivelli, a fragrance brand that captures the memories of founder Thibaud Crivelli's own experiences and elevates them into scent, comes the new fragrance 'Musc Nurāsana Extrait de Parfum,' which will be pre-released at Isetan Shinjuku on May 13, 2026 (Wednesday) and launched nationwide from May 20 (Wednesday).
Shining a light on musk, it expresses the vitality welling up from within as a fresh floral fragrance that calms the mind. It is a mindful fragrance that evokes the morning sun, creating exhilaration and peace, and harmony between mind and body.
New 'Musc Nurāsana'
The World of 'Musk'
The new 'Musc Nurāsana' shines a light on 'musk,' which brings diverse expressions.
'Olfactory Escape' elevates all fragrances into 'landscapes to explore,' and Maison Crivelli's journey, which stirs the five senses, expands further. The new chapter in this story is 'musk,' one of the iconic ingredients in perfumery. It highlights the rich expressions of musk from diverse creative perspectives, the beauty woven by contrasting elements, its interaction with other ingredients, and its unparalleled ability to translate diverse emotions into 'scent.'
Thibaud Crivelli says: "Musk is not just a raw material for perfume. It is an infinite world to explore. It deeply resonates with an individual's inner self, leaving no one indifferent. It is an artistic expression of emotion."
Scent Inspiration
Inviting a mindful and open mood
The new fragrance 'Musc Nurāsana' places 'vitality' at its core. It elevates musk to the protagonist, unleashing its powerful, emotion-stirring passion without reservation.
The inspiration for the scent lies in a thread of memory experienced by Thibaud Crivelli: a stretching session on a terrace where the soft light and shadow (chiaroscuro) of dawn intertwined. That serene yet energetic moment became the origin of this fragrance.
'Musc Nurāsana' awakens on the skin, beginning like a 'momentary breath' that quietly lingers. It then becomes a free flow, creating a powerful trail. It presents a more mindful, open, and vibrant way of being.
Origin of the Fragrance Name
The name of this scent had to capture the very essence of that timeless early morning. 'Musc Nurāsana' – two words resonate, creating exhilaration and peace, a harmony of mind and body. That is what it means to live fully in the present moment.
Nūr (نور) in Arabic means 'light.' It evokes the awakening sunlight, just about to be born. Āsana (आसन) in Sanskrit means 'posture.' It anchors the body to 'this very moment.'
Scent
'Musc Nurāsana' was born from the moment just before the world awakens, when the body vividly comes alive. Enveloped in the lingering afterglow of a quietly dawning morning, the vitality welling up within Thibaud Crivelli. From that sensation, the instinctive material, musk, which is the source of creation, is based.
・32% concentration Vegan Extrait de Parfum
・Scent profile: Floral Musk
・Key notes: Bergamot, Olibanum Incense, Damask Rose, Musk, Tonka Bean, Cistus
・Perfumer: Gaël Montero
Heartfelt Design
Pale rose-colored bottle and silver box
Only 50mL size available in Japan
The rose-colored glass, reminiscent of fragments of dawn, is illuminated by an embossed white label and sealed with the Maison's signature metallic gray cap. This dusky rose color closely resonates with the warm stone, withered petals, and soft powdery walls from the depths of Thibaud Crivelli's memory. The silver box is shaped by the play of light and shadow.