La Sana's "Shampoo & Treatment Bottle & Refill Set" Wins Cosmetics Division Award at the 65th 2026 Japan Packaging Competition
Key facts
- La Sana's "Shampoo & Treatment Bottle & Refill Set" Wins Cosmetics Division Award at the 65th 2026 Japan Packaging Competition
- La Sana, a seaweed cosmetics brand developed by Yamasaki Inc., which holds the No. 1 domestic sales in hair treatment counseling, has won the Cosmetics Division Award at the 65th 2026 Japan Packaging Competition for its "Shampoo & Treatment Bottle & Refill Set." This award recognizes the convenience of directly setting refill packs, the hygiene provided by its vacuum structure, and its commitment to reducing environmental impact, marking its first win.
- Source: PR Times
- Date: June 11, 2026
Direct answer
La Sana, a seaweed cosmetics brand developed by Yamasaki Inc., which holds the No. 1 domestic sales in hair treatment counseling, has won the Cosmetics Division Award at the 65th 2026 Japan Packaging Competition for its "Shampoo & Treatment Bottle & Refill Set." This award recognizes the convenience of directly setting refill packs, the hygiene provided by its vacuum structure, and its commitment to reducing environmental impact, marking its first win.
- Citation
- La Sana's "Shampoo & Treatment Bottle & Refill Set" Wins Cosmetics Division Award at the 65th 2026 Japan Packaging Competition (June 11, 2026), PR Times
- Source
- PR Times
- Date
- June 11, 2026
La Sana, a seaweed cosmetics brand developed by Yamasaki Inc., which holds the No. 1 domestic sales in hair treatment counseling, has won the Cosmetics Division Award at the 65th 2026 Japan Packaging Competition for its "Shampoo & Treatment Bottle & Refill Set." This award recognizes the convenience of directly setting refill packs, the hygiene provided by its vacuum structure, and its commitment to reducing environmental impact, marking its first win.
📋 Article Processing Timeline
- 📰 Published: June 11, 2026 at 11:00
- 🔍 Collected: June 11, 2026 at 11:27 (27 min after Published)
- 🤖 AI Analyzed: June 12, 2026 at 16:52 (29h 25m after Collected)
Yamasaki Inc. (Headquarters: Hiroshima, CEO: Hikaru Dohi), which develops the seaweed cosmetics brand "La Sana," the No. 1 domestic seller in hair treatment counseling (*1), announced that its "Shampoo & Treatment Bottle & Refill Set" has won the Cosmetics Division Award at the "65th 2026 Japan Packaging Competition." The award was achieved due to the convenience of directly setting refill packs, the hygiene provided by its vacuum structure, and its efforts to reduce environmental impact.
*1 2023 results, "Cosmetics Marketing Handbook 2024," Counseling (including mail order), La Sana brand
[Package Design Leading to the Award]
La Sana has been working on developing packaging that balances ease of use with environmental consideration, aiming to provide a more comfortable product experience for its long-time customers.
This product features a cartridge system that allows users to easily set the refill pack directly without the need for scissors or pouring, thereby reducing the hassle and stress of refilling. Furthermore, the vacuum state maintained during use allows for every last drop of the contents to be used without waste, and its reduced exposure to external air ensures hygienic use. Additionally, by standardizing the bottles across all three series, customers no longer need to purchase new bottles each time they switch products, improving convenience and reducing plastic usage by approximately 0.4 tons annually.
This package design, which combines ease of use, hygiene, and environmental consideration, was highly praised, leading to the award in the Cosmetics Division.
[About the Japan Packaging Competition]
The "Japan Packaging Competition (JPC)" is a competition that honors outstanding commercial packaging sold in the market from the perspectives of functionality, creativity, and environmental consideration. Started in 1961, it is known as a historic competition, celebrating its 65th edition this year. In 2026, there were 146 entries, with 41 receiving awards.
[Shampoo & Treatment Lineup]
■ Premiore Series
For women who live beautifully while facing changes in their hair due to environment and age.
What's important for beautiful hair?
It's not just about current hair, but care that looks towards future hair.
The crucial step for that is "scalp care."
Premiore focuses on the scalp environment, the foundation of hair.
It conditions the scalp for health and leads newly growing hair to become beautiful.
■ Damage Hair Care Series
For those who want manageable, shiny hair.
To care for daily damage from perms, coloring, UV rays, etc.,
Each item is formulated with more suitable marine ingredients.
It repairs damaged hair and fills it with moisture.
Achieve healthy, shiny hair that is manageable and moisturized, without worrying about damage.
■ Volume & Resilience Hair Care Series
For those who want more volume and bounce.
For those who are concerned about volume as they age.
By caring for both hair and scalp,
Achieve vibrant, healthy hair.
[About La Sana]
The "La Sana" brand is a cosmetics manufacturer born in Hiroshima Prefecture, with a nationwide presence. As a pioneer of "leave-in treatments," the company launched its flagship product, "La Sana Seaweed Hair Essence," in 1998. Its hair-repairing power and non-sticky texture have made it popular, with cumulative sales exceeding 26 million units (*2). It is supported by a wide range of generations. We aim to continue being a brand that stays close to our customers and walks with them.
*2 Cumulative sales of the Hair Essence series (as of the end of November 2025)
FAQ
What is the official name of the competition where La Sana's packaging won an award?
It is the "65th 2026 Japan Packaging Competition." The packaging won the Cosmetics Division Award.
What are the main benefits of the award-winning packaging?
Key benefits include the convenience of directly setting refill packs, a hygienic vacuum structure, and reduced environmental impact through decreased plastic usage.
What kind of brand is La Sana?
La Sana is a seaweed cosmetics brand from Hiroshima, known as a pioneer of "leave-in treatments," primarily offering hair care products.
How does this packaging contribute to the environment?
By standardizing the bottles across series, it contributes to reducing plastic consumption by approximately 0.4 tons annually.
What types of shampoo and treatment products does La Sana offer?
La Sana offers three series: Premiore, Damage Hair Care, and Volume & Resilience Hair Care.