La Prairie will hold a Summer Eye Promotion focusing on the beauty of the eye area from Wednesday, July 1, 2026, to Monday, August 31, 2026. The advanced caviar science refined by La Prairie brings a beautiful presence to the skin around the eyes. Gently enveloping delicate skin for a refined gaze.
This summer, three types of eye treatment kits that cater to individual beauty will be released in limited quantities.
Additionally, customers who purchase eye products from the 'Skin Caviar Collection' or 'White Caviar Collection' will receive a luxury sample of a cleanser or lotion.
La Prairie proposes summer eye care that leads to an impressive gaze through its advanced science and luxurious skincare experience.
From left, SC Eye Concentrate (Serum for the Eye Area), SC Luxe Eye Cream N (Cream for the Eye Area)
Eye Architects - A 2-Step Care for Precisely Designing the Eye Area's Impression
La Prairie focuses on the structural beauty of the eye area and proposes 'Eye Architects,' a 2-step care combining an eye serum and eye cream. Applied to the particularly delicate skin of the eye area, it utilizes La Prairie's refined caviar science. Through a complementary 2-step ritual, it supports the unique structure of the skin around the eyes.
With a 2-step application of the eye serum 'SC Eye Concentrate' and the eye cream 'SC Luxe Eye Cream N,' it smooths the skin, provides a firming effect and elasticity, leading to a refined gaze.
SC Eye Concentrate
(Serum for the Eye Area)
20mL ¥71,280 (tax included)
This silky smooth serum refines and tightens the delicate skin around the eyes, providing a bouncy, lifted firmness.
SC Luxe Eye Cream N
(Cream for the Eye Area)
20mL ¥65,230 (tax included)
With a rich texture that melts comfortably into the skin, this cream smooths the eye area, leading to a refreshed, firm, and lifted impression.
<Catering to Individual Beauty for an Impressive Gaze - This Summer's Limited Edition Eye Treatment Kits>
La Prairie presents three types of limited edition eye treatment kits, each combining a full-size eye cream or eye serum with a lotion or serum from the same collection. You can experience La Prairie's skincare line for a thorough treatment of the entire face, focusing on the eye area.
Pure G Radiance Eye Summer Kit
¥102,300 (tax included)*
- Pure G Radiance Eye Cream
(Cream for the Eye Area / 20mL)
- Pure G Radiance Essence (Essence / 10mL)
- Pure G Radiance Concentrate (Serum / 5mL)
- Refining Lotion (Lotion / 60mL)
*For refills, ¥92,070
PT Rare HR Eye Cream Summer Kit
¥161,480 (tax included)
- PT Rare HR Eye Cream (Cream for the Eye Area / 20mL)
- PT Rare HR Life Lotion (Essence / 10mL)
- PT Rare HR Elixir (Serum / 5mL)
- Refining Lotion (Lotion / 60mL)
PT Rare HR Eye Elixir Summer Kit
¥166,210 (tax included)
- PT Rare HR Eye Elixir (Serum for the Eye Area / 15mL)
- PT Rare HR Life Lotion (Essence / 10mL)
- PT Rare HR Elixir (Serum / 5mL)
- Refining Lotion (Lotion / 60mL)
<Limited Gift for the Summer Eye Campaign>
Customers who purchase eligible eye products from the 'Skin Caviar Collection' or 'White Caviar Collection' will receive a luxury sample of 'Foam Cleanser' or 'Refining Lotion'.
Eligible Products
Skin Caviar Collection
SC Eye Essence N (Serum for the Eye Area)
SC Eye Concentrate (Serum for the Eye Area)
SC Luxe Eye Cream N (Cream for the Eye Area)
White Caviar Collection
WC Light Infusion Eye Serum (Serum for the Eye Area)
Illuminating Eye Extraordinaire (Cream for the Eye Area)
Gift
One of the following luxury samples:
- Foam Cleanser (Facial Cleanser / 50mL) - Refining Lotion (Lotion / 60mL)
Promotion Period: Wednesday, July 1, 2026 - Monday, August 31, 2026
*Gifts are limited in quantity and available while supplies last.
<Caviar* Moisture for Summer Thirst>
SC Essential Summer Kit
¥20,790 (tax included)
- SC Essence-in-Lotion (Essence / 80mL)
- SC Hydro-Emulsion (Emulsion / 5mL)
- PT Rare HR Elixir (Emulsion / 5mL)
- Supreme Balm Cleanser (Cleanser / 15mL)
Sales Period: Until Monday, August 31, 2026
- Limited quantity (available while supplies last)
*Skin-conditioning and moisturizing ingredients (Caviar Extract, Caviar Oil)
Overlapping Gazes
<HERALBONY> Collaboration Commemorative Special Purchase Gift
La Prairie presents a collaboration with HERALBONY, sharing the common value of 'Exploration of the Gaze'.
For 90 years, La Prairie has pursued timeless beauty through science. This pursuit of beauty encountered the artwork 'Malayan Great Hornbill' by artist Hiroshi Ichikawa.
Enjoy a special collaboration where La Prairie's world of beauty and Mr. Ichikawa's unique perspective resonate.
Depending on the purchase amount during the period, original items designed with Mr. Ichikawa's artwork 'Malayan Great Hornbill' will be presented as gifts.
Collaboration Commemorative Special Purchase Gift
Customers who purchase La Prairie products totaling ¥33,000 or more (tax included) will receive a fabric handkerchief with a collaboration design by HERALBONY.
Additionally, customers who purchase ¥88,000 or more (tax included) will receive a silk scarf with the same design.
Fabric Handkerchief
Eligible: Purchases of ¥33,000 or more (tax included)
Size: 51.5cm x 51.5cm
Material: Organic Cotton
Silk Scarf
Eligible: Purchases of ¥88,000 or more (tax included)
Size: 88cm x 88cm
Material: Silk
*Customers who purchase ¥121,000 or more (tax included) will receive both gifts.
*The number of gifts is limited. Please understand that they are available while supplies last.
Promotion Overview
Name: La Prairie Summer Eye Promotion
Period: Wednesday, July 1, 2026 - Monday, August 31, 2026
Participating Stores: La Prairie counters nationwide
Details: - Limited quantity release of 3 types of summer limited edition eye treatment kits - Luxury sample gifts for purchasers of eligible eye products - Limited quantity release of SC Essential Summer Kit - Special purchase gifts commemorating the collaboration with HERALBONY
*Limited kits and gifts are all in limited quantities and will end when supplies are exhausted. *Products and promotion details may vary by store.
About La Prairie
La Prairie is a luxury skincare brand that fuses Swiss aesthetics with science.
The brand's iconic 'Skin Caviar Collection' elevates the benefits of caviar with advanced science, bringing rich firmness and radiance to the skin.
Its philosophy of pursuing 'timeless beauty' continues to evolve.
Company Information
La Prairie Japan K.K.
Address: 2F, The Parklex Minami-Azabu, 4-11-21 Minami-Azabu, Minato-ku, Tokyo
TEL: 03-6456-4271 (General Inquiries)
URL: https://www.laprairie.com/ja-jp
La Prairie Official HP
La Prairie Official LINE
FACT BOX
- Source: PR TIMES
- Category: プロモーション