La Prairie and Heralbony Launch Art Collaboration: A Unique Experience Where 'The Gaze of Beauty' Meets 'Radiant Uniqueness'

Swiss luxury skincare brand La Prairie is launching an art collaboration with Heralbony Co., Ltd.

Heralbony is a creative company with the mission of 'Release Your Radiance,' aiming to create new cultural movements. Primarily promoting artworks by creators with intellectual disabilities through licensing and brand collaborations, Heralbony strives to build a new culture rooted in welfare.

La Prairie, resonating with Heralbony’s bold creativity and inclusive mindset, is launching its second collaboration following last year’s initiative. For La Prairie—a brand that has long fused science, art, and Swiss aesthetics in its pursuit of timeless beauty—this collaboration represents an artistic initiative to re-examine beauty in a freer, more expansive way.

This time, the collaboration features 'Malay Dae Han Ma Jiao' by Hiroshi Ichikawa, an artist from Chiba Prefecture. Ichikawa draws inspiration from his favorite motifs, such as horses and dwarf gourds, to create vibrant works. Scattered throughout the piece are small circular elements evoking 'the gaze,' stimulating viewers’ imaginations and inviting multi-layered interpretations.

With 90 years of history and tradition, La Prairie has pursued beauty through the lens of scientific inquiry. This gaze now resonates with Ichikawa’s unique perspective on the world, together painting a new, timeless vision of beauty.

To commemorate this collaboration, limited-edition items featuring Ichikawa’s artwork 'Malay Dae Han Ma Jiao' will be available: a fabric handkerchief and a silk scarf. These special pieces allow customers to incorporate art into daily life while experiencing the shared values of boldness, creativity, and diverse beauty between La Prairie and Heralbony.

Inspired by the 'eye' motifs depicted in the artwork, the collaboration also highlights La Prairie’s long-standing expertise in eye care. The eye area is a delicate feature that greatly influences facial expression and impression. Through advanced skincare science, La Prairie has developed a range of eye care products designed to deliver firmness, radiance, and deep hydration.

Combining the 'gaze' evoked by art with La Prairie’s enduring focus on the beauty of the eye area, this initiative offers a special beauty experience—inviting individuals to engage with their skin as one would appreciate a work of art.

■ Pop-Up Event at Hankyu Umeda Main Store

Ahead of nationwide rollout, a pre-launch pop-up event will be held from Wednesday, June 24 to Tuesday, June 30, 2026, at Hankyu Beauty Kirei Kirei Studio on the 2nd floor of Hankyu Umeda Main Store.

The venue will introduce the artistic world of Hiroshi Ichikawa and offer hands-on experiences with La Prairie’s eye care products and Skin Caviar Collection. Focusing on the eye area’s impact on overall impression, visitors will receive La Prairie’s signature consultations and touch-ups, guiding them toward a luminous, firm, and hydrated gaze.

Additionally, the event will feature exclusive collaboration gifts and limited-time event kits.

■ Special Artist-Designed Gifts with Purchase

Customers who purchase La Prairie products totaling ¥33,000 or more (tax included) will receive a fabric handkerchief featuring Hiroshi Ichikawa’s artwork.

Those who spend ¥88,000 or more (tax included) will receive a silk scarf with the same design.

Fabric Handkerchief

Eligibility: Purchases of ¥33,000 or more (tax included)

Size: 51.5cm × 51.5cm

Material: Organic cotton

Silk Scarf

Eligibility: Purchases of ¥88,000 or more (tax included)

Size: 80cm × 80cm

Material: Silk

※ Customers spending ¥121,000 or more (tax included) will receive both gifts.

※ Supplies are limited. Available while stocks last.

■ Limited-Time Event Kits

SC Luxe Eye Cream Kit

Price: ¥62,150 (tax included)

[Contents]

SC Luxe Eye Cream N – 20mL

SC Liquid Lift N – 5mL

Foam Cleanser – 50mL

SC Essential Kit

Price: ¥19,800 (tax included)

[Contents]

SC Essence-in-Lotion – 80mL

SC Hydro Emulsion – 5mL

Supreme Balm Cleanser – 15mL

Swiss UV Protection Veil SPF50 PA++++ – 5mL

■ Pop-Up Event Overview

Name: La Prairie x Heralbony Collaboration Pop-Up Event

Dates: June 24 (Wed) – June 30 (Tue), 2026

Venue: Hankyu Beauty Kirei Kirei Studio, 2F, Hankyu Umeda Main Store

Details: Introduction of the collaboration, special purchase gifts, La Prairie eye care experiences, and exclusive event kits

Inquiries: La Prairie, HANKYU BEAUTY MAISON, 7F, Hankyu Umeda Main Store

TEL: 06-6313-7501 (direct line)

■ Nationwide Rollout

The special purchase gifts featuring Hiroshi Ichikawa’s artwork will be available at La Prairie counters nationwide starting Wednesday, July 1, 2026, following the conclusion of the Hankyu Umeda pop-up event.

※ Some stores may not participate.

※ Limited quantities. Offer ends when supplies are depleted.

■ Artist Profile

Hiroshi Ichikawa

Born in Chiba Prefecture. Member of Atelier AUTOS. Creates vibrant, freely composed works based on unique motifs such as horses and dwarf gourds. In recent years, he has deepened and expanded his artistic expression through direct observation of horses at ranches and research using books and photographic materials.

■ About Heralbony

With the mission of 'Release Your Radiance,' Heralbony is a creative company aiming to transform perceptions of disability and create new cultures from a welfare foundation. It manages over 2,000 artworks by creators with disabilities as IP licenses, ensuring sustainable business through fair royalty payments. Beyond operating its own brand 'HERALBONY,' the company engages in co-creation with brands, creative planning and production, employee training programs, and hosts the international art award 'HERALBONY Art Prize.' In July 2024, it established 'HERALBONY EUROPE' in Paris, its first overseas subsidiary.

■ About La Prairie

La Prairie is a Swiss luxury skincare brand that fuses Swiss aesthetics with scientific innovation. Its signature 'Skin Caviar Collection' transforms the benefits of caviar through advanced science to deliver rich firmness and radiance to the skin. Its philosophy of pursuing 'timeless beauty' continues to evolve today.