[Free Webinar] Generating Business Meetings in the Era of Soaring Lead Acquisition Costs: A Comparison by Conversion Rate ~A Comprehensive Comparison of BtoB Marketing and Sales Measures~ to be Held on July 30 (Thu)

LANY Inc. (Shibuya-ku, Tokyo, CEO: Keita Takeuchi), a provider of digital marketing support, will hold a [Free Webinar] on Generating Business Meetings in the Era of Soaring Lead Acquisition Costs: A Comparison by Conversion Rate ~A Comprehensive Comparison of BtoB Marketing and Sales Measures~ on July 30 (Thu).

The widespread adoption of generative AI has significantly changed information gathering behavior in BtoB. As prospective customers are less likely to click through and compare search results one by one, clicks acquired through search advertising are becoming increasingly scarce. As a result, cost per click and cost per lead (CPA) are soaring, making previous methods unprofitable. Many BtoB marketing and sales managers are currently facing this serious challenge.

The era of simply chasing the "number" of leads is over. From now on, the key is how to engage with acquired leads through appropriate communication and efficiently connect them to business meetings. In other words, strategies centered on the business meeting conversion rate are what will determine the success of marketing and sales activities.

This conference will thoroughly compare major BtoB measures such as web advertising, exhibitions, webinars, and outbound activities from the perspective of "efficiency in generating business meetings." It will provide a detailed explanation of the benchmarks for actual business meeting conversion rates for each measure and the selection criteria for maximizing cost performance.

"We can get leads, but they don't turn into business meetings." "CPA continues to rise, and we're unsure where to invest next." "We want to break away from ad dependency and identify measures that lead to business meetings."

Find the guidelines to solve such challenges and identify winning strategies for your company.

Date and Time

July 30, 2026 (Thu) 10:00 AM - 5:00 PM

Webinar Content

This conference will thoroughly compare major BtoB measures such as web advertising, exhibitions, webinars, and outbound activities from the perspective of "efficiency in generating business meetings." It will provide a detailed explanation of the benchmarks for actual business meeting conversion rates for each measure and the selection criteria for maximizing cost performance.

LANY Session Content (Speaking from 2:20 PM - 2:45 PM)

Influencing Business Meeting Success! The Impact of AI and How to Approach AI-Generated Leads

"Leads generated via AI now exceed 20% of the total," and "When asked why we lost a competition, the answer was that they were compared using ChatGPT."

Now that AI search is integrated into purchasing behavior, how your company's information is presented on AI is crucial for success even before the business meeting stage.

This session will use real examples and data to explain the reality of AI-generated leads and how to specifically approach AI search optimization.

How to Apply

Please fill out the required information on the application form at the bottom of the URL below and apply.

https://majisemi.com/e/c/majisemi-conference-20260730/M2L

Participation Fee

Free

Capacity

1000 people

Participation Procedure

1. Please apply by entering the necessary items in the form above. 2. If the number of applicants exceeds the capacity, a lottery will be held. We will notify you of your participation status by 12:00 PM one business day before the event. 3. Participants will receive an email with instructions on how to participate and the participation URL. 4. On the day of the event, please access the participation URL provided in the email to join.

Notes

* The URL will be sent via email shortly before the event. * Please check your email settings to ensure that emails from "osslabo.com" and "majisemi.com" are not marked as spam.

Overview of LANY Inc. LANY Inc. is a "Growth Partner" committed to the sustainable growth of companies. We provide digital marketing support and offer multifaceted support for business growth. We offer cutting-edge expertise in SEO/LLMO (AI Search Optimization), content marketing, and web advertising operations. We go beyond formal consulting support, deeply engaging with our clients' teams to provide end-to-end support from strategy planning to execution support and continuous improvement.

Company Profile

LANY Inc. Official Website: https://www.lany.co.jp/ Business Activities: Digital Marketing Support Location: WeWork, 16F, Link Square Shinjuku, 5-27-5 Sendagaya, Shibuya-ku, Tokyo --------------------------------------------------------------------------------------------------------- ▼ Register here for our free email newsletter, which delivers the latest SEO information from Japan and abroad several times a week. https://www.lany.co.jp/mailmag

▼ Register here for our recruitment email newsletter, where employees share updates on internal affairs and more on a rotating basis once a week. https://www.lany.co.jp/mailmag_recruitment

[Inquiries Regarding Coverage of This Matter] Contact Person: Sakita Email: yuki.sakita@lany.co.jp