[May 14 (Thu) Co-hosted by LANY × Lottnest] A Must-See for Beauty Clinics! Connecting Head Office and Field with Data: Customer Acquisition and Repeat Strategy in the AI Era
LANY Inc. and Lottnest Inc. will co-host a free webinar on May 14, titled "Customer Acquisition and Repeat Strategy in the AI Era," specifically for beauty clinics, responding to the proliferation of AI search. This webinar will support participants from customer acquisition to repeat customer nurturing through AI search optimization (LLMO) and CRM strategies.
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- 📰 Published: May 1, 2026 at 18:00
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LANY Inc. (Shibuya-ku, Tokyo; CEO: Keita Takeuchi), which provides digital marketing support, and Lottnest Inc. (Shinagawa-ku, Tokyo; CEO: Akira Toyoshima) will co-host a free webinar, "A Must-See for Beauty Clinics! Connecting Head Office and Field with Data: Customer Acquisition and Repeat Strategy in the AI Era," on May 14 (Thursday).
Amidst the rapid spread of AI search tools like ChatGPT and AI Overviews, user search behavior is undergoing a major transformation.
From "searching for stores independently" to "asking AI for optimal choices"—
Many local businesses, such as clinics, gyms, and dental offices, may not yet be adapted to this change.
It's crucial not only to attract new customers but also to foster repeat customers. In the AI era, by operating both wheels of "customer acquisition x LTV improvement," continuous customer and sales growth can be achieved.
This webinar will feature LANY Inc., at the forefront of AI search optimization (LLMO), and Lottnest Inc., with a proven track record in CRM and customer nurturing strategies. They will share AI-era customer acquisition strategies and practical methods for gaining repeat customers with marketing professionals in local businesses!
**Date and Time:**
May 14, 2026 (Thursday) 12:00 PM – 1:00 PM
**Timetable:**
* Opening
* Part 1: LANY Inc. | Store Customer Acquisition Strategy in the AI Search Era
* Changes in Search Marketing in the AI Era
* What is LLMO?
* Importance in Store Customer Acquisition
* Customer Acquisition Methods via LLMO
* LLMO Case Studies in Local Businesses
* Part 2: Lottnest Inc. | Strategic Choices for Maximizing LTV
* Why is it necessary to increase repeat customers now?
* "Retention Rate Improvement" and "Customer Unit Price Improvement" – Prioritizing Strategies According to Growth Stage
* Practical Multi-faceted CRM for Existing Customers (Loyalty Improvement Strategy linking three touchpoints: field, SNS, and call center)
* Promoting Repeats through Online and Offline Segmentation
* Q&A
**How to Apply:**
Please fill out the required information in the application form at the bottom of the URL below.
https://www.lany.co.jp/event/2026-05-14
**Participation Fee:**
Free
**Capacity:**
500 people
**Participation Steps:**
1. Fill in the necessary fields in the form above to apply.
2. If the number of applicants exceeds the capacity, participants will be selected by lottery. You will be notified of your participation status by 12:00 PM one business day before the event.
3. Those selected to participate will receive an email with participation instructions and a URL.
4. On the day of the event, access the participation URL provided in the email.
**Notes:**
* Applications are limited to one per person.
* There is no charge after application (completely free).
* Application is easy and takes only 1 minute.
* Please refrain from recording the webinar.
* Competitors are requested not to participate.
**■ LANY Company Profile (Host)**
LANY Inc. is a "Growth Partner" that supports corporate growth with two pillars: digital marketing support and recruitment support services. We integrate into clients' teams from strategy formulation to execution, providing consistent marketing support aimed at sustainable business growth.
LANY Inc.
Official Website: https://www.lany.co.jp/
Business: Digital marketing support, Recruitment support
Location: Link Square Shinjuku 16F WeWork, 5-27-5 Sendagaya, Shibuya-ku, Tokyo
**■ Lottnest Company Profile (Co-host)**
Lottnest Inc. is a business growth partner that is stationed on-site at client companies, synchronizing with their thoughts and struggles to drive business growth. Beyond mere advertising operations and production, we stay close to the process of decision-making and trial-and-error born on-site, jointly building and executing optimal strategies and winning patterns for each company.
Lottnest Inc.
Location: Gotanda Tech One Building 9F, 7-1-10 Nishi-Gotanda, Shinagawa-ku, Tokyo
Representative: Akira Toyoshima, Representative Director
Founded: April 2022
Official Website: https://lottnest.com/
▼Register for our free email newsletter, delivering the latest domestic and international SEO information several times a week, here▼
https://www.lany.co.jp/mailmag
▼Register for our recruitment email newsletter, where employees take turns sending updates about the company once a week, here▼
https://www.lany.
Amidst the rapid spread of AI search tools like ChatGPT and AI Overviews, user search behavior is undergoing a major transformation.
From "searching for stores independently" to "asking AI for optimal choices"—
Many local businesses, such as clinics, gyms, and dental offices, may not yet be adapted to this change.
It's crucial not only to attract new customers but also to foster repeat customers. In the AI era, by operating both wheels of "customer acquisition x LTV improvement," continuous customer and sales growth can be achieved.
This webinar will feature LANY Inc., at the forefront of AI search optimization (LLMO), and Lottnest Inc., with a proven track record in CRM and customer nurturing strategies. They will share AI-era customer acquisition strategies and practical methods for gaining repeat customers with marketing professionals in local businesses!
**Date and Time:**
May 14, 2026 (Thursday) 12:00 PM – 1:00 PM
**Timetable:**
* Opening
* Part 1: LANY Inc. | Store Customer Acquisition Strategy in the AI Search Era
* Changes in Search Marketing in the AI Era
* What is LLMO?
* Importance in Store Customer Acquisition
* Customer Acquisition Methods via LLMO
* LLMO Case Studies in Local Businesses
* Part 2: Lottnest Inc. | Strategic Choices for Maximizing LTV
* Why is it necessary to increase repeat customers now?
* "Retention Rate Improvement" and "Customer Unit Price Improvement" – Prioritizing Strategies According to Growth Stage
* Practical Multi-faceted CRM for Existing Customers (Loyalty Improvement Strategy linking three touchpoints: field, SNS, and call center)
* Promoting Repeats through Online and Offline Segmentation
* Q&A
**How to Apply:**
Please fill out the required information in the application form at the bottom of the URL below.
https://www.lany.co.jp/event/2026-05-14
**Participation Fee:**
Free
**Capacity:**
500 people
**Participation Steps:**
1. Fill in the necessary fields in the form above to apply.
2. If the number of applicants exceeds the capacity, participants will be selected by lottery. You will be notified of your participation status by 12:00 PM one business day before the event.
3. Those selected to participate will receive an email with participation instructions and a URL.
4. On the day of the event, access the participation URL provided in the email.
**Notes:**
* Applications are limited to one per person.
* There is no charge after application (completely free).
* Application is easy and takes only 1 minute.
* Please refrain from recording the webinar.
* Competitors are requested not to participate.
**■ LANY Company Profile (Host)**
LANY Inc. is a "Growth Partner" that supports corporate growth with two pillars: digital marketing support and recruitment support services. We integrate into clients' teams from strategy formulation to execution, providing consistent marketing support aimed at sustainable business growth.
LANY Inc.
Official Website: https://www.lany.co.jp/
Business: Digital marketing support, Recruitment support
Location: Link Square Shinjuku 16F WeWork, 5-27-5 Sendagaya, Shibuya-ku, Tokyo
**■ Lottnest Company Profile (Co-host)**
Lottnest Inc. is a business growth partner that is stationed on-site at client companies, synchronizing with their thoughts and struggles to drive business growth. Beyond mere advertising operations and production, we stay close to the process of decision-making and trial-and-error born on-site, jointly building and executing optimal strategies and winning patterns for each company.
Lottnest Inc.
Location: Gotanda Tech One Building 9F, 7-1-10 Nishi-Gotanda, Shinagawa-ku, Tokyo
Representative: Akira Toyoshima, Representative Director
Founded: April 2022
Official Website: https://lottnest.com/
▼Register for our free email newsletter, delivering the latest domestic and international SEO information several times a week, here▼
https://www.lany.co.jp/mailmag
▼Register for our recruitment email newsletter, where employees take turns sending updates about the company once a week, here▼
https://www.lany.